HND Business and Marketing (Full Time)

Complement your business knowledge with marketing skills on this two-year vocational course.

Course overview

The HND Business and Marketing at Southampton Solent University is a well-established and highly regarded course and offers students a broad-based business course whilst allowing specialisation in marketing.

This course allows you to enhance existing skills that you may have as well developing new skills in a range of areas within a business environment, whilst specialising in marketing. You will develop skills, techniques, personal qualities and attitudes for effective performance at work.

The course has been designed to offer students flexible teaching and learning within the field of business whilst recognising the changing nature of the business environment and equipping students with the necessary core skills.

Members of the business community, as well as our own students have had significant input in the development of this innovative, flexible and broad-based HND.

Through our experienced lecturers you will gain a wide view of business and marketing, as well as being offered options in different areas. 

Like many of our students, you can progress from the HND to either a BA (Hons) degree – possibly directly into the second year – or a BA (Hons) Business Top-up programme with a Merit profile at Level 5. Alternatively, you can go on to study for qualifications with a professional body. Elements of the HND may be accepted elsewhere for partial professional accreditation exemption under the CATS scheme.  

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Industrial focus

This course will help you to develop the skills, techniques and personal qualities needed to enhance your job performance.   

Course content

The first year will consist of six units that offer you a broad coverage of business issues and topics, as well as offering you a wide variety of assessment methods. All students, HND Business and Management or HND Business and Marketing will take the same units in the first year and will specialise in the second year (Level 5) of their study.

Year 1

Six core units:

• Managing Business Finance
• People and Organisations
• Marketing for Business
• The Business Environment
• Management Information Systems
• Business and Employment Skills.

Year 2

Five core units and one option unit:

• Law in Business
• Business Consultancy Project
• Business Strategy
• Business Skills Simulation
• Understanding your Customer.

Options:

• Managing Operations
• Finance
• European Business
• Languages
• e-Commerce
• Curriculum Plus.

Why choose this course?

• Sixty-six percent of students transfer to a degree programme on completion of their HND.
• On successful completion of the HND with a Merit profile at level 5, students can progress onto the Level 6 of the BA (Hons) Business Top-up programme
• The employability focus that has been embedded into all units ensures that students are been taught skills that will help with employment post graduation.

Assessment

A carefully selected mix of assignments, presentations, in-class tests (coursework) and examinations.

Key career skills

Communication, presentation, project management, teamwork, numeracy and IT.

Projects/work experience

All students will have to complete a Business Consultancy project at Level 2. This unit allows students the opportunity to identify business problems and through research find practical solutions to business problems.

The use of business simulation software will help students understand how changes in policy/strategy, at all levels of the business, affect business performance and profits.

Student profile

Students have made the following comments about the HND Business with Programme at Southampton Solent University:

‘Because Solent was the best Uni offering HND Business’

‘lots of information and interesting topics’

‘support, social life, course as a whole’

‘The learning resources, supportive lecturers, social life’

‘I enjoy the range of different units and instead of just written exams I enjoy being able to test other skills by taking part in presentations and assignments’

‘The challenge of the work’

‘The help you can be provided with; teachers are very helpful’

 

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