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The growing industry of event management is the ideal subject to combine with the broad study of marketing.

Course overview

You will gain a thorough grounding in all aspects of contemporary marketing as well as specialising in event management, a fast growing business sector.

The marketing content includes finance, data analysis and basic marketing principles, as well as strategic marketing, global marketing and all aspects of marketing communications. It also puts a strong emphasis on services marketing which is highly important as services account for approximately 75% of the British economy.

This course is part of Solent's Marketing Programme, a suite of degrees that emphasise operational issues in marketing management and the theoretical foundations of marketing practice. It also covers the global and strategic management context of marketing.

The University is an accredited Chartered Institute of Marketing (CIM) Study Centre and our marketing graduates benefit from entry to the later stages of the CIM Professional Qualifications.

Industrial focus

The course has been developed based on input from marketing and event management professionals.

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Course content

Year 1

Six core units:

• Marketing Principles
• Behavioural Aspects of Marketing
• Core Academic Skills
• Finance for Marketing
• Economics for Marketing
• Event Management 1.

Year 2

Five core units and one option unit:

• Marketing Management
• Marketing Research
• Marketing Communications
• Event Management 2.

Options:

• Language
• Marketing and the Law
• Curriculum Plus
• Retail Management
• Sustainable Tourism
• Innovation and Creativity for Entrepreneurs
• Applied Social Psychology
• Developing the Entrepreneurial Venture.

Year 3

Four core units and two option units:

• Marketing Project OR Consultancy Project
• Contemporary Strategic Marketing Management
• Global Marketing Communications Management
• Contemporary Issues in Event Management
• Not For Profit and Public Sector Marketing.

Options:

• Language
• Current Issues in Retail
• Tourism Policy
• Work Psychology
• Financing Entrepreneurship.  

Why choose this course?

• Good preparation for the world of work.
• The events focus is firmly connected to the broader marketing environment and
  therefore potentially leads to a wide spectrum of job opportunities.
• Accredited by the Chartered Institute of Marketing.
• The option to study a European language.

Assessment

Progress is assessed through a combination of coursework, presentations, projects and examinations.

Key career skills

Communication, problem solving, working to deadline, numeracy and commercial awareness.

Projects/work experience

Students complete a marketing or consultancy project in their final year.  

Student profile

Francesca Antrobus

"Marketing with Events is a really broad subject, there is so much room to explore! At college you get a main text book that takes you through a course, but at university you have to study a variety of texts to gain knowledge of your subject. Plus, the lecturers are experts in their fields – it’s fascinating speaking to them.

"During my time here, I was involved in the university's mentoring scheme, where a local business person comes in and teaches you about the working world. I was lucky enough to be able to shadow my mentor at her work which was a great experience. She’s arranged for me to do work experience at her company which will really boost my CV, which she and I have been working on. She’s really encouraged me to go for what I want.

"There is a great social life being a student. So far, I have had two amazing years with a great set of new friends. I won’t deny that studying is hard work – you’ll be in for a shock if you just come to party – but get a good balance and you will love it."