BA (Hons) Marketing with Psychology (Full Time)

The study of psychology alongside core marketing subjects will enhance your employment prospects when you graduate.

Course overview

You will complement your grounding in all aspects of contemporary marketing with the study of psychology and its impact in the workplace.

The marketing content includes finance, data analysis and basic marketing principles, as well as strategic marketing, global marketing and all aspects of marketing communications. It also puts a strong emphasis on services marketing which is highly important as services account for approximately 75% of the British economy.

This course is part of Solent's Marketing Programme, a suite of degrees that emphasise operational issues in marketing management and the theoretical foundations of marketing practice. It also covers the global and strategic management context of marketing.

The University is an accredited Chartered Institute of Marketing (CIM) Study Centre and our marketing graduates benefit from entry to the later stages of the CIM Professional Qualifications.

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Industrial focus

The course has been developed based on input from marketing and psychology professionals.

Course content

Year 1

Six core units and one option unit:

• Marketing Principles
• Behavioural Aspects of Marketing
• Core Academic Skills
• Finance for Marketing
• Economics for Marketing
• Introduction to Human Psychology.

Options:

• Language
• Retail Concepts
• Tourism Principles & Practice
• HRM in Context
• Event Management 1
• Foundations of Entrepreneurship.

Year 2

Six core units and one option unit:

• Marketing Management
• Marketing Research
• Marketing Communications
• Applied Social Psychology
• Workplace Counselling
• Therapy.

Options:

• Language
• Services Marketing Management
• Marketing and the Law
• Curriculum Plus
• Retail Management
• Sustainable Tourism
• Innovation and Creativity for Entrepreneurs
• Developing the Entrepreneurial Venture
• Event Organisation

Year 3

Five core units and two option units:

• Marketing Project OR Consultancy Project
• Contemporary Strategic Marketing Management
• Global Marketing Communications Management
• Work Psychology
• Emotion in Organisations

Options:

• Language
• Not For Profit and Public Sector Marketing
• Current Issues in Retail
• Tourism Policy
• Contemporary Issues in Event Management
• Financing Entrepreneurship  

Why choose this course?

• Provides students with the opportunity to acquire skills which are demanded by employers.
• Interesting and varied curriculum focused on the world of marketing which is one of the key business professions.
• Accredited by the Chartered Institute of Marketing.
• The option to study a European language.

Assessment

Progress is assessed through a combination of coursework, presentations, projects and examinations.

Key career skills

Communication, problem solving, working to deadline, numeracy and commercial awareness.

Projects/work experience

Students complete a marketing or consultancy project in their final year.