Advertising award
July 21 2009
Advertising ‘best of New Blood’
Two Solent University advertising students gained maximum exposure when they were awarded ‘best new blood’ at a recent Design and Art Direction exhibition hosted by the D&AD at Olympia, promoting excellence in design and advertising.
Final-year BA (Hons) Advertising students, Annikken Bekkedal and Bjorn Myrer, caught the judges’ eye with their creative campaign for the Royal National Institute for the deaf. Set by leading London agency, M&C Saatchi, the brief challenged students to come up with a concept on raising awareness about the damage young people can do to their hearing.
Annikken Bekkedal said: “I really enjoyed my time on the course at Solent University. Winning the D&AD award will really help me as I begin my career in advertising.”
The winners - selected by a panel of judges from the industry’s most influential practitioners – will receive free D&AD membership for one year, entry to the D&AD graduate placement scheme, and an opportunity to join their online portfolio site.
Nik Mahon, Senior Lecturer in Advertising said: “I am pleased that Solent has received such high recognition. Our students are catching the eye of leading industry professionals with work that gets stronger and more diverse each year.”
MEDIA ENQUIRIES TO THE PRESS OFFICE ON 023 8031 9040.
Notes:
More than 8,000 visitors attended this year’s D&AD exhibition held at Olympia, London. The annual exhibition is one of the most effective graduate fairs for students looking for work in advertising and the associated creative industries.
A full list of the ‘Best of New Blood’ winners and judging panel can be found at http://dandad.typepad.com/dandad/2009/07/dad-best-new-blood.html|