Graduate Profiles - Jack Eames
Focus on fashion 
In an industry of tears, tantrums and tiaras pure talent has catapulted mild-mannered fashion photographer Jack Eames to a top spot.
The BA (Hons) Journalism alumnus has an impressive array of clients – including beauty brand giants, Wella. But Jack's unflustered attitude and modesty – borne from methodically working his way up the ladder - is a refreshing antidote to fashion's hissy fits and histrionics.
He said: "Life is fantastic. It's been five years since I set up shop in Sheffield. With its creative work ethos and energetic vibe, there couldn't be a better place.
"But I can trace my success back to the experience I gained through doing my degree at Southampton Solent University where I learnt to be driven and focused. I also picked up valuable knowledge in selling through my work experience."
Jack worked at a small photographic studio in Southampton before starting up his own business, Jack Eames Photography, with Prince's Trust Funding. He went into fashion photography after a stint in press work - an experience that allowed him to use photography to tell a story.
Moving from hard news to haute couture was not such a huge leap for Jack. He said: "People think fashion is shallow, but fashion photography has real depth, which I was hugely attracted to."
Business is going great for Jack. These days he employs a full-time marketing expert so he can focus on his creativity. There may be a lack of tiaras in Jack's studios, but with his camera posed to conquer Europe, Jack is set to be crowned king of fashion photography.