Ashok Ranchhod

Professor, Faculty of Business, Sport and Enterprise

  
Telephone:
+44 (0)23 8031 9541    
Extension:
3541 
Room:
RM203B 

Biography

Ashok is Faculty Professor in Marketing at Southampton Business School. He has published extensively on e-marketing in Journals such as the International Journal of Advertising and the Journal of Information Technology.

He sits on the Editorial Boards of the Journal of Small Business and Enterprise Development and the Journal of e-Commerce Research. He has undertaken consultancy work for major organisations and has written case studies on companies in several different sectors of industry for the Chartered Institute of Marketing.

Ashok is a Senior Examiner for the Chartered Institute of Marketing (CIM) and a Senior Examiner at Henley Management College. He is also a Visiting Professor at the University of Angers (France), The Mudra Institute of Integrated Marketing Communications Ahmedabad (MICA, India) and Napier University (Scotland).

In recognition of his services to business and marketing he was made a Fellow of the Chartered Institute of Marketing in 2000. In his quest to link academic work to business he has generated substantial research funds for the Business School.  

Taught Courses

  1. BA (Hons) Marketing with Advertising Management (Full Time)
  2. BA (Hons) Marketing with Psychology (Full Time)

Industry experience

Prior to his work in academia, Ashok was the Managing Director of Microplants, a biotechnology company based in Derbyshire.

Research interests

Currently Ashok's research is focused on e-commerce and corporate social responsibility. He leads a team of research students in these areas. He has published over fifty papers so far.

Awards

Ashok has received prizes for his papers at the Academy of Marketing and The British Academy of Management.

Work in progress

Ashok is working on the second edition of his book, Marketing Strategies: A 21 st Century Approach published by Pearson Education.

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