Mike is an experienced marketing manager, researcher, trainer and lecturer with a strong people-oriented approach to business. He has been involved in the IT industry for 15 years and in B2B communications and marketing for more than 25 years. Mike also spent five years in sales training and marketing with General Motors Europe.
Mike was a co-founder/director of analyst relations consulting firm Tiger Lily Knowledge Limited, and of communications consultancy Proverba Limited. He combines his key skills in marketing, communications, research and training in his position as a Senior Lecturer at Southampton Business School, where he specialises in marketing, e-business and human resource management. He is the Course Leader for the MA Marketing Management and has research and training interests in communications and interpersonal skills.
Mike holds an MSc (Business Economics) from the University of Portsmouth, BSc (Econ) (Hons), London School of Economics, Diploma in Marketing and Postgraduate Certificate in Education, (Further and Higher Education), Manchester. He is a member of the Chartered Institute of Marketing, the Society of Business Economists, and the Institute of Directors.
One of Mike's interests is creative writing. He was awarded the title of Regional Airlines Travel Fiction Writer of the Year in 2001.