You’ll take four units in each term (1 and 2) from a list of core and option units. This allows you to concentrate on your dissertation during the third term.
Integrated Marketing Communications: You will analyse and evaluate the significance of communication in the marketing management environment, looking particularly at the communications mix and the channels available to marketing managers.
Contemporary Strategic Marketing Management: This unit examines the development of existing and emerging marketing strategies, incorporating new technologies and globalisation.
Marketing Research and Information Management: You will learn the theory of applying marketing research concepts in a variety of contexts and put your knowledge into practice.
Services and Relationship Marketing Management: You’ll look at the theories of relationship marketing and in particular the importance of service quality, the ‘service encounter’ and customer care, and the potential conflict with operational aspects of services.
Marketing Consultancy Project: This unit gives you the opportunity to demonstrate, in a real-world environment, what you have already learned about a specific field of marketing. You will also develop valuable consultancy skills.
Research Methods and Dissertation: After completing the taught units, you will research and write an academic dissertation of 12,000 to 15,000 words. This is supported by an initial proposal of 3,500 words. You’ll normally explore an area of marketing theory related to your chosen career path.
The option units listed below are examples of the units that have run most recently. Option units will be updated regularly to reflect modern marketing practices and will also be subject to demand.
Marketing Principles: You will explore the concepts and principles of marketing, using the traditional ‘marketing mix’, segmentation, targeting and positioning, and organisational- and consumer-buying behaviour. You will have an opportunity to develop an assessed marketing plan for a business or public sector client. You must take this unit if you have limited or no prior marketing experience.
International Marketing Management: You will review the key fundamentals of marketing and planning in the context of international business and the cultural, social, religious and political issues that may affect an organisation’s marketing.
Academic English for Graduates: This unit enables students whose first language is not English to develop their language skills for academic study in the UK. It also aims to improve language-related study skills, with an emphasis on writing and listening.
Contemporary Issues in Marketing: You will explore the theory and practice of contemporary marketing and marketing management. This unit covers issues such as ethical marketing and corporate social responsibility, social media marketing and consumer behaviour.
E-Marketing Management: You will explore how organisations use e-technology and e-networks to gain advantage in today’s competitive marketplace. We work closely with business specialists in social media and digital marketing to ensure that students keep up-to-date with best practice in this rapidly changing environment.
Entrepreneurial Marketing Management: This unit covers entrepreneurship, innovation and the characteristics of entrepreneurial behaviour. You will gain an understanding of the factors that lead to success in entrepreneurial business, including key marketing management techniques.
Teaching, learning and assessment
The course is classroom-based and involves group and individual study. It includes field trips to Morgan Motor Cars in Coventry and local marketing communications agencies.
Several units provide opportunities to work on live projects. For the Marketing Consultancy Project, for example, past students have completed research for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard and Microsoft.
Placements are available during the summer vacation, giving you the chance to work closely with a UK business and, by agreement, undertake research for your dissertation.
Assessment is through individual and group work. There are no examinations.
Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.