MA Marketing Management

Advance your skills for an exciting career in marketing management.

Enquire: 023 8201 5066

Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective.

  • Students are able to tailor the course to their own unique career ambitions, choosing either the ‘digital marketing’ or ‘marketing management’ pathway.
  • A range of optional units supplement each pathway, helping students to specialise even further.
  • Graduates automatically qualify for membership into the Chartered Institute of Marketing.
  • The course is taught by tutors with experience in a wide range of industry roles.
  • Guest speakers, networking events, live client briefs and marketing consultancy projects offer students valuable opportunities to interact with the industry.
  • Students have the chance to gain PRINCE2 and Google Analytics qualifications alongside their postgraduate degree.
  • Flexible study is available.

The industry

The UK’s economic recovery is maintaining a strong pace, with many businesses feeling comfortable enough to focus on growth for the first time since the survival-oriented recession years. Studying a postgraduate degree in marketing positions students perfectly to help drive that growth, delivering quality marketing research and then making decisions accordingly.

The programme

Core units look at the significance of communication; the development of existing and emerging marketing strategies; new marketing technologies; globalisation; and relationship marketing. Students also learn how best to apply academic theory to real-life marketing scenarios, eventually researching and writing their own 12,000 word dissertation. This is an ideal opportunity to explore an area of marketing that is related to their own unique career ambitions.

Professional qualifications are offered alongside the core postgraduate curriculum. These include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. Professional qualifications of this kind are valued by many employers, giving students an advantage when it comes time to look for work.

Marketing management students also benefit from our strong links with industry, gaining access to a range of exciting guest lectures, live briefs and industry assessments. The Marketing Consultancy Project unit sees students working on marketing projects with either a commercial or not-for-profit business. Past students have completed work for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard, Microsoft, Bath Travel, Morgan Motor Company, Rotary International and Arlington Fleet Services.

The course team can help students to secure additional work placement opportunities throughout the course. Students also have the chance to develop freelance experience by pitching for work at Solent Creatives, our in-house creative agency.  

Next steps

Is it time to take your marketing career to the next level? By combining the skills, knowledge, and professional qualifications gained during your time studying here at Southampton Solent, you’ll be better prepared to work in a range of senior marketing roles.

Have you got a question about applying?


Don't just take our word for it...

Laura King
Thea Marie Sire
"The wide range of units and assignment briefs provides the opportunity to study all aspects of marketing intensively."
  More from Laura
"The MA Marketing Management course gives you practical as well as theoretical skills."
  More from Thea


  • 1 Year Standard entry

Typical entry requirements

An honours degree at 2:2 or higher

You’ll take four units in each term (1 and 2) from a list of core and option units. This allows you to concentrate on your dissertation during the third term.

Core units

Integrated Marketing Communications: You will analyse and evaluate the significance of communication in the marketing management environment, looking particularly at the communications mix and the channels available to marketing managers.

Contemporary Strategic Marketing Management: This unit examines the development of existing and emerging marketing strategies, incorporating new technologies and globalisation.

Marketing Research and Information Management: You will learn the theory of applying marketing research concepts in a variety of contexts and put your knowledge into practice.

Services and Relationship Marketing Management: You’ll look at the theories of relationship marketing and in particular the importance of service quality, the ‘service encounter’ and customer care, and the potential conflict with operational aspects of services.

Marketing Consultancy Project: This unit gives you the opportunity to demonstrate, in a real-world environment, what you have already learned about a specific field of marketing. You will also develop valuable consultancy skills.

Research Methods and Dissertation: After completing the taught units, you will research and write an academic dissertation of 12,000 to 15,000 words. This is supported by an initial proposal of 3,500 words. You’ll normally explore an area of marketing theory related to your chosen career path.

Option units

The option units listed below are examples of the units that have run most recently. Option units will be updated regularly to reflect modern marketing practices and will also be subject to demand.

Marketing Principles: You will explore the concepts and principles of marketing, using the traditional ‘marketing mix’, segmentation, targeting and positioning, and organisational- and consumer-buying behaviour. You will have an opportunity to develop an assessed marketing plan for a business or public sector client. You must take this unit if you have limited or no prior marketing experience.

International Marketing Management: You will review the key fundamentals of marketing and planning in the context of international business and the cultural, social, religious and political issues that may affect an organisation’s marketing.

Academic English for Graduates: This unit enables students whose first language is not English to develop their language skills for academic study in the UK. It also aims to improve language-related study skills, with an emphasis on writing and listening.

Contemporary Issues in Marketing: You will explore the theory and practice of contemporary marketing and marketing management. This unit covers issues such as ethical marketing and corporate social responsibility, social media marketing and consumer behaviour.

E-Marketing Management: You will explore how organisations use e-technology and e-networks to gain advantage in today’s competitive marketplace. We work closely with business specialists in social media and digital marketing to ensure that students keep up-to-date with best practice in this rapidly changing environment.

Entrepreneurial Marketing Management: This unit covers entrepreneurship, innovation and the characteristics of entrepreneurial behaviour. You will gain an understanding of the factors that lead to success in entrepreneurial business, including key marketing management techniques.

Teaching, learning and assessment

The course is classroom-based and involves group and individual study. It includes field trips to Morgan Motor Cars in Coventry and local marketing communications agencies.

Work experience
Several units provide opportunities to work on live projects. For the Marketing Consultancy Project, for example, past students have completed research for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard and Microsoft.

Placements are available during the summer vacation, giving you the chance to work closely with a UK business and, by agreement, undertake research for your dissertation.

Assessment is through individual and group work. There are no examinations.

Web-based learning

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.


  • 1 Year Standard entry

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Our graduates are well placed to pursue high-flying careers in a variety of areas, including strategic management, digital and social media marketing, marketing communications and PR, product management and marketing research.

Suitable roles for graduates include:

  • Strategic management
  • Digital and social media marketing
  • Marketing communications and PR
  • Product management
  • Marketing research

Links with industry

We have strong links with industry and welcome regular guest speakers and visiting fellows from industry and commerce.

You’ll have opportunities to complete practical projects and placements during the course.
The course is supported by a number of organisations, including Lawton Communications, Carswell Gould and the Institute of Commercial Management.

Transferable skills

You will develop skills and knowledge in a range of areas, including business and client communications, market research, marketing planning, presentation, project management, teamwork and marketing strategy.


Key facts


Location of study: East Park Terrace

Study mode: Full-time

Entry requirements

  • An honours degree at 2:2 or higher, or an equivalent qualification/five years' relevant professional experience in marketing; Intermediate/Professional Diploma CIM qualifications and relevant MBA or MA business qualifications also qualify for exemption.
  • We reserve the right to determine admission to the course by interview or other appropriate means.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved


Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £5,140

International full-time fees: £11,260

Other costs

Optional: Professional body accreditation (CIM)

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit:

How to apply


Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.

Please ensure you upload the following mandatory documents with your application.

  • Two academic references
  • Certified transcripts of qualifications, including English language proficiency if non-UK student
  • Copy of passport
  • Copy of current visa (if applicable)
  • A personal statement
  • Employer sponsor form where appropriate

To apply please click the link below and complete the online application form.

Apply for full-time MA Marketing Management

Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:

Solent Alumni with a:
• First (1.1) will be offered a 50% discount to study at PG level
• 2.1 or 2.2 will be offered a 20% discount to study at PG level

The discount applied will be based on the most recently completed course.

If you are currently a student at Southampton Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.

If are not following directly on from a course at Southampton Solent University, but have studied with us in previous years, you will need to register for the alumni discount.

Click here to register or to find out more. 

Student support and services


Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.


  • 1 Year Standard entry


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