Clearing 2016

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BA (Hons) Advertising

Develop the strategic and creative skills needed for an advertising career

Enquire: 023 8201 5066

Are you considering a career in advertising? With a curriculum designed and taught by advertising professionals, this three year degree is an ideal introduction to the industry.

During your studies you’ll have the opportunity to create a portfolio of work, while at the same time learning to design professional campaigns, pitch creative ideas and spot emerging advertising trends.

Advertising at Southampton Solent is accredited by Creative Skillset – a mark of quality reserved for courses that are best suited to prepare students for a career in the creative industries.

  • The course has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
  • Students are given the opportunity to pitch for live client briefs thanks to our established industry links and on-campus marketing and advertising agency, Solent Creatives.
  • Students have been critiqued by specially invited advertising professionals.

The industry

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, and created even more choice for motivated graduates looking to pursue a career in advertising.

Advertising career progressions are known to be varied and interesting, offering the opportunity to work in a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme

Some advertising students at Southampton Solent get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with businesses that need creative help. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts. 

Students are also encouraged to take on work experience throughout their studies. Students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

In previous years, advertising lectures have been supplemented by a schedule of industry guest speakers. These speakers delivered talks on a range of academic topics and offered an insights into agency, in-house and freelance careers.

Advertising students are also offered free access to a fully equipped IT centre. Both Windows and Mac computers are available, featuring video, audio and graphic design software. Students also enjoy free access to a range of photographic equipment.

Next steps

Think a career in advertising might be for you? Studying advertising at Solent can help you to develop the creative and strategic thinking skills you’ll need to become an agency specialist, freelancer or in-house practitioner.

Have you got a question about applying?

Email: ask@solent.ac.uk

Don't just take our word for it...

Steve Allsopp
"It didn't take long into my first placement to realise how valuable the advertising course had been, standing me in great stead to turn it into my first job."
  More from Steve

UCAS codes

Full-time

  • 4 Years Language Foundation Year N561
  • 3 Years Standard entry N564

Typical entry requirements

2016 entry
280 UCAS Tariff points

2017 entry - New UCAS Tariff
112 UCAS Tariff points

Year one:

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Core units

  • Introduction to Advertising
  • The Digital Landscape
  • The Language of Advertising
  • Creative Digital Technology
  • Inside Brands
  • Ideation, Creative Concepts and Visualisation

Year two:

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Core units

  • Integrated Marketing Communications
  • Cultural Influences
  • Application of Creative Problem-Solving Techniques
  • Digital Media
  • Creative Concepts: Art Direction and Copywriting

Year three:

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Core units

  • Agency Simulation

Options

  • Dissertation
  • Creative Project
  • Account Management and Planning
  • The Creative Team
  • Advertising as Persuasion
  • Work Experience
  • Small Business Management
  • Advertising Design
  • Onscreen Production
  • Online Advertising
  • Direct and Digital Marketing
  • Not-for-Profit Advertising
  • Freelancing at Solent Creatives
  • Creative Entrepreneurial Freelance Practice
  • Curriculum Plus

Teaching, learning and assessment

The course is taught through lectures, seminars, workshops and tutorials.

Work experience
Work experience is an optional unit in year three and is a fantastic opportunity to develop your portfolio and make contacts. Past students have worked at companies such as; Saatchi and Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

In year three, the Freelancing at Solent Creatives and Creative Entrepreneurial Freelance Practice optional units encourage students to work closely with clients from industry. Students have also won placements at advertising agencies through competitive pitching.

Assessment
Reports, essays, creative portfolio-building, live projects, digital and online artefacts, reflective logs, presentations and third year dissertations or creative projects.

Our facilities

A fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, with video, audio and graphic design editing programmes. Training and access to photographic equipment is also available.

Study abroad

The second year offers you the opportunity to study abroad for a period of ten days as part of a European project working together with students from across Europe on live briefs.

For more information, see www.solent.ac.uk/exchange  

The Erasmus+ programme gives you the opportunity to spend between a term and a year of your course studying abroad at one of our partner universities, or undertaking a work placement for a company in Europe. 

Web-based learning

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

UCAS codes

Full-time

  • 4 Years Language Foundation Year N561
  • 3 Years Standard entry N564

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

You’ll learn the transferable and practical skills needed to work in a number of communication and media based roles including:
  • Creative team
  • Account management
  • Digital and online advertising
  • Media planning and buying
  • Marketing
  • PR and communications.

Links with industry

Our strong links with industry ensure students receive mentoring, input and feedback from working professionals, as well as helping you make contacts in the advertising world.

You will take part in agency visits and learn from professionals who give guest lectures and portfolio surgeries. We work closely with creative organisations D&AD, Young Creative Network (YCN) and the Institute of Direct and Digital Marketing (IDM), and participate in the New Blood exhibition held in London each year.

The course incorporates guest lectures from agencies including Work-Club, Saatchi and Saatchi, AKQA, Thinking Juice, Karmarama, the National Advertising Benevolence Society (NABS), Internet Advertising Bureau (IAB) and Bray Leino . You’ll also be able to visit London agencies such as Fallon, JWT, Beattie McGuinness Bungey and wearesocial for portfolio surgeries and critiques of campaign ideas.

In the third year, you’ll have the opportunity to take an IDM professional qualification, as well as to apply for the IDM’s prestigious summer school. Solent’s in-house marketing and design agency, Solent Creatives, gives you unique opportunities to pitch for work with many commercial clients.

Creative units throughout the course use live briefs from brands such as Ted Baker, American Airlines, Skoda, Nike, Homebase, Parker Pens, Yell.com, the Open University, Oxfam and Reading festival. The IDM also supplies a live student competition brief.

Transferable skills

You’ll learn the practical skills for a number of communication and media-based roles, including creative thinking, problem-solving, IT, art direction, copywriting, media production, digital planning, media buying, marketing report writing, presentation skills, teamwork and more 

Further study

MA Creative Advertising

Examples of employment obtained by recent graduates

Graduates have gone on to find roles with a wide range of companies, including; Channel 4, Closer Magazine, Mintel, Yoyo design, Fivebyfive, Thinking Juice, The Purple Agency and Manning Gottlieb OMD.

Some examples of recent graduate roles include; Account executive, Account manager, Creative (advertising), Digital account executive, Digital marketing executive, Graphic designer, Junior copywriter, Marketing and PR executive, Media Planner.


 

Key facts

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Location of study: East Park Terrace

Study mode: Full-time

Accreditations: Creative Skillset: The Creative Skillset Tick is a quality mark of quality indicating the courses and apprenticeships best suited to prepare you for a career in the Creative Industries; The Institute of Direct Marketing (IDM): The IDM is the UK’s only government approved institute for the professional development of direct and digital marketers. 

Entry requirements

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UCAS have updated their tariff points for 2017 entry. Please click here for more information.

280 points (for 2016 entry) or 112 points (for 2017 entry) from:

  • A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D* or equivalent.
  • Direct entry into year two or three may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Foundation Year in Journalism, Advertising and Marketing.
We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component- TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved

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Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £9,000 per year

International full-time fees: £10,500 per year

Other costs

Optional: travel costs (to advertising agency) and IDM exam in year three - £350

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit: www.solent.ac.uk/studying/graduation/home.aspx

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.

How to apply

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Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

Student support and services

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Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.

 

UCAS codes

Full-time

  • 4 Years Language Foundation Year N561
  • 3 Years Standard entry N564



 

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