You’ll learn the transferable and practical skills needed to work in a number of communication and media based roles including:
- Creative team
- Account management
- Digital and online advertising
- Media planning and buying
- PR and communications.
Links with industry
Our strong links with industry ensure students receive mentoring, input and feedback from working professionals, as well as helping you make contacts in the advertising world.
You will take part in agency visits and learn from professionals who give guest lectures and portfolio surgeries. We work closely with creative organisations D&AD, Young Creative Network (YCN) and the Institute of Direct and Digital Marketing (IDM), and participate in the New Blood exhibition held in London each year.
The course incorporates guest lectures from agencies including Work-Club, Saatchi and Saatchi, AKQA, Thinking Juice, Karmarama, the National Advertising Benevolence Society (NABS), Internet Advertising Bureau (IAB) and Bray Leino . You’ll also be able to visit London agencies such as Fallon, JWT, Beattie McGuinness Bungey and wearesocial for portfolio surgeries and critiques of campaign ideas.
In the third year, you’ll have the opportunity to take an IDM professional qualification, as well as to apply for the IDM’s prestigious summer school. Solent’s in-house marketing and design agency, Solent Creatives, gives you unique opportunities to pitch for work with many commercial clients.
Creative units throughout the course use live briefs from brands such as Ted Baker, American Airlines, Skoda, Nike, Homebase, Parker Pens, Yell.com, the Open University, Oxfam and Reading festival. The IDM also supplies a live student competition brief.
You’ll learn the practical skills for a number of communication and media-based roles, including creative thinking, problem-solving, IT, art direction, copywriting, media production, digital planning, media buying, marketing report writing, presentation skills, teamwork and more
Examples of employment obtained by recent graduates
Graduates have gone on to find roles with a wide range of companies, including; Channel 4, Closer Magazine, Mintel, Yoyo design, Fivebyfive, Thinking Juice, The Purple Agency and Manning Gottlieb OMD.
Some examples of recent graduate roles include; Account executive, Account manager, Creative (advertising), Digital account executive, Digital marketing executive, Graphic designer, Junior copywriter, Marketing and PR executive, Media Planner.