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BA (Hons) Fashion Promotion and Communication

Harness your passion – promote and shape the international fashion world

Enquire: 023 8201 5066

Want to combine your interest in fashion with a career in PR and communication? Southampton Solent University's fashion promotion and communication programme can help you to improve your  knowledge of PR, styling, marketing, photography and creative writing, following the fashion process from original concept all the way to the final product. Through research and investigation you’ll develop a thorough understanding of fashion marketing, looking at trends and identifying the changing needs of consumers.

  • The course has strong industry links, providing students with opportunities for work experience through our in-house creative agency, Solent Creatives.
  • Students are able to attend Solent’s annual fashion symposium.
  • Solent’s collaborative culture encourages students to work on shared projects with students from other creative disciplines, mirroring industry practices.
  • Previous students have been on international study trips to fashion capitals such as Paris, Rome and New York.
  • Students have had the opportunity to get involved with producing the Solent Graduate Fashion Show.

The industry

The UK fashion industry contributes £26bn to the UK economy. This is up from £21bn in 2009, representing an increase of 22% in nominal terms (British Fashion Council). The fashion industry is estimated to support almost 800,000 jobs and is the largest employer of all the UK's creative industries.

Solent’s fashion promotion and communication degree aims to prepare students for specialist careers within the international fashion industry in roles such as marketing, brand development, public relations, promotions, trend forecasting and publishing.

The programme

On this professionally-focused course, students are encouraged to develop their talent and skills for a career in international fashion promotion. Students will get to grips with the dynamics of fashion practice and explore how fashion brands are promoted.

Degree studies are reinforced with a strong focus on work based learning. The course has good industry links which have allowed previous students to gain work placements and work on live projects through our in-house creative agency, Solent Creatives. Recent projects include a collaboration with All Walks Beyond the Catwalk, Top Man, and design company 'ilovedust'.

The course syllabus is supplemented by a varied programme of guest lectures and industry events. Recent guest lecturers have included Terry Mansfield, former president and chief executive of the National Magazine Company; Courtney Blackman from Forward PR; Mark Graham from ilovedust; and Caryn Franklin and Debra Bourne from All Walks Beyond The Catwalk.

Solent’s collaborative culture encourages fashion students to work on exciting shared projects with students from other creative courses, mirroring industry practises.

Students have access to a range of specialist teaching facilities in our multi-million-pound media academy. These include a make-up area, photography studios, mono and colour darkrooms and printing areas, digital reprographics rooms, and Mac suites with the latest industry software.

The course hosts an annual fashion symposium which provides networking opportunities. Past students have also helped with producing the Solent Graduate Fashion Show.

Next steps

Think a career in fashion promotion might be for you? With strong industry links, ample opportunities for work experience and an emphasis on developing a portfolio of industry relevant skills, Southampton Solent’s fashion promotion and communication degree could be the ideal next step towards your dream career.

Have you got a question about applying?


UCAS codes


  • 3 Years Standard entry NW52

Typical entry requirements

2016 entry
240 UCAS Tariff points

2017 entry - New UCAS Tariff
96 UCAS Tariff points

Member of

Year one:


Core units

  • Design in Context
  • Fashion Research
  • IT and Design for Fashion Communication
  • Fashion Industry: The Market
  • Fashion Promotion and Presentation

Year two:


Core units

  • Concept Development
  • Buying and Merchandising
  • Fashion Media
  • Public Relations
  • Fashion Marketing and Brand Communication
  • Fashion in Context

Year three:


Core units

  • Major Project: Research Proposal
  • Fashion Promo & Comms: Major Project
  • Work-Based Learning for Fashion and the Creative Industries


  • Dissertation
  • Fashion Practice Dissertation
  • Entrepreneurial Practice
  • Freelancing at Solent Creatives
  • Creative Entrepreneurial Freelance Practice
  • Curriculum Plus

Teaching, learning and assessment

Lectures, tutor-led discussion groups, hands-on seminars, workshops and studio-based sessions.

Work experience
During the third year you will have the chance to undertake a industry placement. You will be supported by your tutors to secure these placements, drawing on their strong ties with the industry. You’ll also be able to pitch for work through our Solent Creatives agency.

Assessment is continuous and students receive regular formative feedback at staged intervals.
Final submissions will be in the form of individual or group projects. Verbal presentations and group critiques are also an important component of the continual unit assessment.

Our facilities

You’ll have access to a range of specialist teaching facilities in our new media academy. These include a photography studio complex, make-up area, mono and colour darkrooms, printing areas, digital reprographics rooms and Mac suites with industry-standard software.

Study abroad

The School of Art, Design and Fashion has embraced the Erasmus programme, facilitating student exchanges within European universities. As part of the European Union’s Lifelong Learning experience, Erasmus enables home students to study in a different European country for one semester as part of their degree course.

For more information, see

The school of fashion also organises a variety of international study trips, including visits to Paris, Rome and New York.

Through the Erasmus programme, Solent has welcomed fashion students from a variety of countries such as Portugal, Germany and Italy.

Southampton Solent University welcomes incoming exchange students from our partner universities under the European Union funded Lifelong Learning Programme – Erasmus and from other partners.

If you’re studying outside Europe then you may be able to study with us as an exchange student if there is a partnership agreement in place. If you are studying at a university which does not have a partnership agreement with us, then you could apply to study at Solent under our Study Abroad programme.

Web-based learning

Solent’s virtual learning environment provides online access to assignments, lecture notes, suggested reading and other course information.

Meet the Team

The teaching team is made up of academics and fashion professionals with a wealth of experience, including practising designers, buyers, journalists, photographers and stylists.

UCAS codes


  • 3 Years Standard entry NW52

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Southampton Solent University's fashion promotion programme meets industry needs and prepares students for specialist careers within marketing, public relations, promotions and publishing.

Suitable roles for graduates include:

  • Public relations
  • Buying and merchandising
  • Graphic design
  • Fashion styling
  • Trend forecasting
  • Fashion marketing
  • Brand development
  • Visual merchandising.

Links with industry

The course provides a varied programme of seminars and lectures by visiting practitioners, as well as visits to industry events and businesses. Recent guest lecturers have included Terry Mansfield, former president and chief executive at the National Magazine Company, Courtney Blackman from Forward PR, Mark Graham from ilovedust, and Caryn Franklin and Debra Bourne from All Walks Beyond The Catwalk.

Transferable skills

You’ll develop promotions and media skills that apply across a wide range of industries. These include branding, media management, advertising, PR, promotions and event production. You’ll also learn to use essential comms and PR software packages. Other transferable skills include presenting, research planning and project management.

Examples of employment obtained by recent graduates

Course graduates have gone on to roles such as fashion intern, PR assistant intern, womenswear buying assistant and fashion assistant at companies such as TopShop, Next, Grazia, Ted Baker, M&S, Kurt Geiger and London fashion week.


Key facts


Location of study: East Park Terrace

Study mode: Full-time

Entry requirements


UCAS have updated their tariff points for 2017 entry. Please click here for more information.

240 points (for 2016 entry) or 96 points (for 2017 entry) from:

  • A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent.
  • Applicants are required to send an electronic portfolio.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.

Portfolio requirements

Before sending us your portfolio, please read the following: Portfolio information

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component- TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved


Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £9,000 per year

International full-time fees: £11,000 per year

Other costs

Compulsory material, stationery and travel costs in year one: £150. 
Compulsory material, stationery and travel costs in year two: £150.
Compulsory portfolio, stationery and travel costs in year three: £250.
Optional printing costs in year three: £150 (students can submit work digitally).

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit:

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.


How to apply


Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

Student support and services


Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.


UCAS codes


  • 3 Years Standard entry NW52


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