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Southampton Solent University’s BA (Hons) Marketing programme will help prepare you for a varied career as a professional marketer - driving growth, increasing brand awareness and delivering high-quality marketing materials for businesses of all types and sizes. 

Designed in partnership with industry employers - and with a strong focus on employability and workplace skills – this three year degree will equip you with both an understanding of marketing theory and a range of sought-after practical skills.

  • Students learn from tutors with a wide range of academic and industry experience.
  • Professional qualifications are offered alongside this degree, giving students the chance to earn Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards.
  • Learners follow a curriculum developed in association with local and national industry partners.
  • Solent creatives, the University’s on-campus creative agency, offers marketing students the chance to pitch for consultation projects and other live briefs.
  • Past students have benefitted from guest lectures delivered by visiting professionals and graduates.
  • Students are able to specialise their knowledge, taking optional units in fashion, music, sport, arts and event marketing.
  • The Southampton Solent University campus offers a range of facilities including high-end computer suites and comfortable group working spaces. 
  • BA (Hons) Marketing is also available as an intensive weekend course. Students will attend all day classes each Saturday and graduate after three years of study.

The industry

The UK’s economic recovery is maintaining a strong pace, with many businesses feeling comfortable enough to focus on growth for the first time since the survival-oriented recession years. Studying a degree in marketing positions students perfectly to help drive that growth, delivering quality marketing research and then making decisions accordingly.

The programme

Southampton Solent University’s marketing programme is one of the only in the South to offer students access to a high level of professional qualification in addition to a traditional degree. Additional qualifications include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. These professional qualifications are valued by many employers, giving students an advantage when it comes time to look for graduate employment.

The course teams established industry links have provided students with a range of exciting opportunities including guest lectures, live briefs and industry assessments. Businesses that have previously been involved with the course include Mercedes Benz, Ahmed Tea and Dorset Goodness.

Students may also take part in national marketing and business competitions. Past students have made entries to both the University Business Challenge and the Pearson RED Challenge.

Next steps

Think you’d like to pursue a career in marketing? By combining the skills, knowledge, and professional qualifications gained during your time studying here at Southampton Solent, you’ll be better prepared to work in a range of essential marketing roles.

Have you got a question about applying?

Fiona Moir
"We gave the students a creative task for their real-life consultancy project; to develop a service aimed at generating a new market for our physiotherapy provision"
  More from Fiona

Typical entry requirements

2016 entry
240 UCAS Tariff points

2017 entry - New UCAS Tariff
96 UCAS Tariff points

Year one:


Core units

  • Personal and Professional Development
  • Finding and Using Marketing Information
  • Introduction to Corporate and Business Awareness
  • Marketing Principles and Customer Communications
  • Concepts of Global Consumer Behaviour
  • Data Analysis and IT

Year two:


Core units

  • Application of Corporate and Business Awareness
  • Managing Marketing in Business
  • CRM and Stakeholder Marketing
  • Marketing with Customer Experience
  • Marketing Research in Action


  • Event Organisation 
  • Digital Marketing Planning
  • Retail Marketing
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Model Your Business (MYB1)
  • Model Your Business (MYB2)
  • C+ (except for CV and Career Building and Work based learning unit)

Year three:


Core units

  • Project Management in Business
  • Effective Marketing Communications
  • Strategic Marketing within the Business
  • Business Project


  • Not-for-Profit and Public Sector Marketing
  • International Marketing
  • Services Marketing
  • Arts and Culture Marketing
  • Integrating Digital Campaigns
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Creative Entrepreneurial Freelance Practice 1 (CFP1)
  • Creative Entrepreneurial Freelance Practice 2 (CFP2)
  • C+ (except for CV & Career Building and Work based learning unit)

Teaching, learning and assessment

The course is delivered through lectures, tutorials and interactive workshops, with a mix of group work and individual study supported by our virtual learning environment. A mentor system provides academic support and guidance. All students also have an academic mentor at each level of study.

Work experience
Students are encouraged to find work experience through the core Personal and Professional Development units, aided by the course team’s professional contacts. Recent work placement destinations include Carswell Gould, Voodoo Ltd, Adventure001, AMB Marketing, Splice Marketing and GottaBe! Marketing.

Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include designing new products to sell in support of the AIDS campaign and marketing campaigns for a fitness academy and a physiotherapy company.

The course is assessed through exams, presentations, pitches and coursework such as posters, video, podcasts and business reports.

Our facilities

Students will have access to dedicated IT suites featuring the latest software, including the ‘Sim Venture’ and ‘Markstrat’ simulation games.

Study abroad

The Erasmus+ programme gives you the opportunity to spend between a term and a year of your course studying abroad at one of our partner universities, or undertaking a work placement for a company in Europe.

For more information see

If you are a student at one of our Erasmus partner institutions in Europe, then you may have the opportunity to come to the UK and study marketing units at Solent for either a single term or a full academic year as part of your degree programme.

If you’re studying outside Europe then you may be able to study with us as an exchange student if there is a partnership agreement in place. If you are studying at a university which does not have a partnership agreement with us, then you could apply to study at Solent under our Study Abroad programme.

Web-based learning

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Few careers can offer a combination of so many different disciplines as marketing – from psychology to art to statistics, all packaged together into one role.

A marketing career is a rewarding and smart choice as there is currently strong demand across the country for marketers. Your biggest challenge is deciding which area to go into as the choice is so wide.

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business.

Suitable roles for graduates include:
  • Marketing management
  • Market research
  • Internet marketing
  • Marketing communications
  • Product and brand management
  • Direct marketing
  • Public relations
  • Account management
  • Business development
  • Sales
  • Campaign/category management
  • Conference and events management
  • Digital marketing
  • Analytics and CRM.

Links with industry

Industry specialists mentor and assess your work, guest speakers are common and the course has its own marketing networking events where you’ll engage with employers and industry figures. You’ll also be encouraged to take part in International Marketing Weeks across Europe to explore cultural influences on marketing, and to enter competitions like the University Business Challenge and the Pearson RED Challenge.

Students often attend industry events as part of their professional accreditations and have presented at both internal and external conferences, with academic staff and on their own.

Transferable skills

You’ll develop your planning, budgeting, marketing research and organisational skills through project planning, research sessions and projects for live clients, along with presentation and copywriting skills on the creative side.

Further study

MA Marketing Management

Examples of employment obtained by recent graduates

Recent graduates have taken up marketing roles in large-scale organisations such as Axis Europe and B&Q, as well as small businesses like MRS Web Solutions.

Key facts


Location of study:

Study mode:

Accreditations: The course provides opportunities for students to gain recognition from the Chartered Institute of Marketing (CIM), the Communication, Advertising and Marketing Foundation (CAM), PRINCE2® (project management) and Google Analytics.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Entry requirements


UCAS have updated their tariff points for 2017 entry. Please click here for more information.

240 points (for 2016 entry) or 96 points (for 2017 entry) from:

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component- TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved


Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £9,000 per year

International full-time fees: £10,500 per year

UK and EU placement year fees: £1,350

International placement year fees: £1,500

Other costs

Optional: Professional body accreditation (CIM). £50 registration fee and assessment fees depending on the level (£200-£510).

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit:

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.

How to apply


Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

To apply for BA (Hons) Marketing - Saturday delivery please click the link below to apply:

Apply online for BA (Hons) Marketing - Saturday delivery

Student support and services


Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.


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