Do you have a passion for music and a desire to work within the music industries? If you dream of promoting the latest bands and performers through online and physical media, live events and more, Solent’s music promotion degree can help you build connections, learn the latest promotion tools and immerse yourself in the culture of music to help kick-start your career.
- The course has strong industry links enabling past students to work at a variety of renowned music festivals, live venues and music businesses.
- Teaching is delivered by a dynamic academic team of industry professionals and researchers who have extensive and up-to-date experience in the music industries.
- The curriculum is built around a mix of practical insights into the music, media and events industries- Music promotion students have collaborated with other courses to organise and manage Solent’s annual live music and industry conference, SMILEfest.
- Solent’s collaborative culture also encourages students to work on exciting shared projects with students from other music-related courses, reflecting the working practices of the music and media industries.
- Solent’s media centre boasts a broad range of high-tech facilities, including access to digital cameras, a portable PA, and industry-standard computer programs.
- Southampton is a vibrant city with a diverse music scene and is a thriving hub for music venues.
- Students are encouraged to get involved with our in-house creative agencies, where there are further opportunities to work on live client briefs
The music industry is thriving in the UK, and together with a global music festival culture and growing demand for online content, there are many career opportunities for properly prepared graduates.
This course aims to help students build the skills and knowledge required to begin their music promotion career in areas such as record companies, marketing and brand management, social media management, public relations, events management and promotion, artist management and music publishing.
This industry-focused degree immerses students in the dynamics of the music industry and its culture, while teaching essential skills in music marketing; public relations, multi-media promotion, and all aspects of creating and managing live concerts, club nights, an music industry campaigns. Students also create real-world and entrepreneurial projects that build exciting portfolios and help to build contacts within the industry.
The course places a strong emphasis on gaining hands-on work experience and past students have enjoyed work experience opportunities at Glastonbury, Bestival, Camp Bestival, Blissfields and Isle of Wight festivals, in addition to local venues and music businesses.
The University itself is proactive in bringing music to a wider audience and, music promotion students have been instrumental in creating and managing Solent University’s annual city-wide music festival, SMILEfest, working in a variety of roles, such as planning, promotion and event management. The festival has seen guests such as Andy Copping (Download Festival and Live Nation vice president); Danny Howard (Radio 1); Mike Smith (President of Music, Virgin EMI Universal); Anna Moulson (Melting Vinyl); and Rob da Bank (Bestival, Camp Bestival and Common People).
Learning is supported by a varied guest speaker programme. Solent’s strong links with the music, media and entertainment industries has meant that past students have benefitted from a range of guest speakers, including Radio 1 and Bestival’s Rob Da Bank; UK Music’s Feargal Sharkey; Incentive Records’ Nick Halkes; Andy Copping, Vice President of Live Nation UK; James McMahon,editor of Kerrang!; Kate Head PR for Taylor Swift; Tinchy Stryder; Colin Lester, manager of Craig David and Arctic Monkeys; and Glastonbury Festival’s Mark Cann.
Students are also encouraged to work with the University’s in-house organisation Solent Music, which manages work experience and promotes our music students’ practical work. In addition, students can work with Solent Productions and Solent Creatives, providing further opportunities to work with businesses on real-life projects and live briefs aimed at gaining valuable work experience and building a professional network.
To aid degree studies, students can also learn a diverse range of complementary skills with access to industry-standard facilities including Mac suites with the latest creative design software, as well as digital reprographics rooms.
Think a career in music promotion is for you? With its strong industry links and focus on hands-on learning Solent University’s music promotion degree will provide you with the essential marketing and multi-media management skills to help you begin your dream career.