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BA (Hons) Music Promotion

Put your passion into practice – kickstart a career in music promotion

Enquire: 023 8201 5066

Do you have a passion for music and a desire to work within the music industries? If you dream of promoting the latest bands and performers through online and physical media, live events and more, Solent’s music promotion degree can help you build connections, learn the latest promotion tools and immerse yourself in the culture of music to help kick-start your career.

  • The course has strong industry links enabling past students to work at a variety of renowned music festivals, live venues and music businesses.
  • Teaching is delivered by a dynamic academic team of industry professionals and researchers who have extensive and up-to-date experience in the music industries.
  • The curriculum is built around a mix of practical insights into the music, media and events industries- Music promotion students have collaborated with other courses to organise and manage Solent’s annual live music and industry conference, SMILEfest.
  • Solent’s collaborative culture also encourages students to work on exciting shared projects with students from other music-related courses, reflecting the working practices of the music and media industries.
  • Solent’s media centre boasts a broad range of high-tech facilities, including access to digital cameras, a portable PA, and industry-standard computer programs.
  • Southampton is a vibrant city with a diverse music scene and is a thriving hub for music venues.
  • Students are encouraged to get involved with our in-house creative agencies, where there are further opportunities to work on live client briefs

The industry

The music industry is thriving in the UK, and together with a global music festival culture and growing demand for online content, there are many career opportunities for properly prepared graduates.

This course aims to help students build the skills and knowledge required to begin their music promotion career in areas such as  record companies, marketing and brand management, social media management, public relations, events management and promotion, artist management and music publishing.

The programme

This industry-focused degree immerses students in the dynamics of the music industry and its culture, while teaching essential skills in music marketing; public relations, multi-media promotion, and all aspects of creating and managing live concerts, club nights, an music industry campaigns. Students also create real-world and entrepreneurial projects that build exciting portfolios and help to build contacts within the industry.

The course places a strong emphasis on gaining hands-on work experience and past students have enjoyed work experience opportunities at Glastonbury, Bestival, Camp Bestival, Blissfields and Isle of Wight festivals, in addition to local venues and music businesses.

The University itself is proactive in bringing music to a wider audience and, music promotion students have been instrumental in creating and managing Solent University’s annual city-wide music festival, SMILEfest, working in a variety of roles, such as planning, promotion and event management. The festival has seen guests such as Andy Copping (Download Festival and Live Nation vice president); Danny Howard (Radio 1); Mike Smith (President of Music, Virgin EMI Universal); Anna Moulson (Melting Vinyl); and Rob da Bank (Bestival, Camp Bestival and Common People).

Learning is supported by a varied guest speaker programme. Solent’s strong links with the music, media and entertainment industries has meant that past students have benefitted from a range of guest speakers, including Radio 1 and Bestival’s Rob Da Bank;  UK Music’s Feargal Sharkey; Incentive Records’ Nick Halkes; Andy Copping, Vice President of Live Nation UK; James McMahon,editor of Kerrang!; Kate Head PR for Taylor Swift; Tinchy Stryder; Colin Lester, manager of Craig David and Arctic Monkeys; and Glastonbury Festival’s Mark Cann.

Students are also encouraged to work with the University’s in-house organisation Solent Music, which manages work experience and promotes our music students’ practical work. In addition, students can work with Solent Productions and Solent Creatives, providing further opportunities to work with businesses on real-life projects and live briefs aimed at gaining valuable work experience and building a professional network.

To aid degree studies, students can also learn a diverse range of complementary skills with access to industry-standard facilities including Mac suites with the latest creative design software, as well as digital reprographics rooms.

Next steps

Think a career in music promotion is for you? With its strong industry links and focus on hands-on learning Solent University’s music promotion degree will provide you with the essential marketing and multi-media management skills to help you begin your dream career.

Have you got a question about applying?

Email: ask@solent.ac.uk

Don't just take our word for it...

Jenny Gates
James Moodie
Craig Thomas
"I like this course as I get to be creative, listen to music and learn about marketing and events too."
  More from Jenny
"The skills I acquired through the degree have definitely helped my career to date."
  More from James
"One of my favourite things that I did whilst at Solent University would definitely be presenting a student radio show."
  More from Craig

UCAS codes

Full-time

  • 3 Years Standard entry WN35

Typical entry requirements

2016 entry
240 UCAS Tariff points

2017 entry - New UCAS Tariff
96 UCAS Tariff points

Which Creative University Award 2014
 

Year one:

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Core units

  • Understanding the Music Industries
  • Popular Music in Context
  • Music Marketing and Promotion
  • Music Media and Public Relations
  • Digital Design for the Music Industries
  • Web Design and Social Media Management.

Year two:

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Core units

  • Mediating Music
  • Live Music Industries
  • Multimedia Promotion
  • Events Management and Marketing
  • Music Media Project.

Options

  • Fanzines to Facebook
  • Noise Annoys: Experiments and Alternatives in Popular Music
  • Pop, Politics and Protest
  • Songwriting Techniques
  • Music and Audio Post Production
  • Advanced Live Music Production
  • Freelancing at Solent Creatives
  • Model Your Business
  • Experimental Music Production
  • Popular Music on Film
  • Urban and Electronic Music Genre Studies
  • Pop – The Invisible Mainstream
  • Pop, Politics and Protest
  • Copyright, Piracy and the Music Industries.

Year three:

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Core units

  • Individual Project
  • Collaborative Project
  • Creative Entrepreneurship
  • Freelancing and Professional Development.

Options

  • Festival Cultures
  • Film Music
  • Consuming Music
  • Technology and Production
  • Songwriting Portfolio
  • Experimental Music Production
  • Advanced Live Music Production
  • Music and Audio Post Production
  • Freelancing at Solent Creatives
  • Creative Entrepreneurial Freelance Practice.

Teaching, learning and assessment

The course is taught through a mix of lectures, seminars, workshops and project tutorials. Group work and individual study are balanced throughout the course, as is the mix between theory and practice teaching. Where possible, live briefs are incorporated into coursework so that students are assessed on real-world outcomes, whether they are producing work for an external client or acting entrepreneurially.

Work experience
There are many work experience opportunities available throughout the course, allowing you to create an impressive portfolio and build a network of contacts both locally and nationally – which will help you take your first steps into the music industries.

Work experience includes our roster of summertime music festivals, such as Bestival, Glastonbury, Camp Bestival, Blissfields, Pulse and Butserfest, as well as our very own annual music and media industries event: the SMILE festival.

Southampton is a fantastic city filled with exciting music venues, providing plenty of opportunities to build professional experience working with venues like the award-winning Joiners Arms. Work experience opportunities are also available on a variety of projects throughout the year, and you’ll be encouraged to seek work experience whenever you can.

Our Solent Music organisation also seeks and manages a variety of work experience-based projects and is part-managed by BA (Hons) Music Promotion students.

Assessment
Assessment is through coursework in the form of projects, portfolios, presentations and essays. During your final year, you will complete an individual project and a large-scale practice-based collaborative project.

Our facilities

The course uses industry-standard Adobe Creative Suite applications such as Photoshop, InDesign and Dreamweaver, as well as Apple Final Cut Pro.

Study abroad

The Erasmus+ programme may give you the opportunity to spend between a term and a year of your course studying abroad at one of our partner universities, or undertaking a work placement for a company in Europe.

For more information visit www.solent.ac.uk/exchange

If you are a student at one of our Erasmus partner institutions in Europe, then you may have the opportunity to come to the UK and study music promotion units at Solent for either a single term or a full academic year as part of your degree programme.

If you’re studying outside Europe, then you may be able to study with us as an exchange student if there is a partnership agreement in place. If you are studying at a university which does not have a partnership agreement with us, then you could apply to study at Solent under our Study Abroad programme.

Web-based learning

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Meet the Team

The team features staff with both real-world industry experience and research excellence. A large number of publications in a variety of fields have been published by the team, ranging from music festivals and music marketing to the broader music and media industries, music history and music biography.

UCAS codes

Full-time

  • 3 Years Standard entry WN35

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

You will be well prepared for a wide range of roles within the music, media and creative industries, and may progress to work in areas such as record companies, marketing and brand management, social media management, public relations, events management and promotion, artist management and music publishing.

Suitable roles for graduates include:

  • Music promotion
  • Music marketing
  • Music public relations 
  • Social media management
  • Event promotion
  • Event management
  • Tour management
  • Recording and publishing companies
  • Music agencies
  • Music festivals
  • Music venues
  • Digital marketing

Links with industry

We have strong links with music, media and entertainment industries, and you’ll benefit from a programme of high-profile guest lecturers; past examples include:

  • Rob Da Bank (Radio 1, Bestival)
  • Feargal Sharkey (UK Music)
  • Nick Halkes (Incentive Records and Management)
  • Andy Copping (Vice President of Live Nation UK)
  • James McMahon (editor of Kerrang!)
  • Kate Head (PR for Taylor Swift, Tinchy Stryder and many others)
  • Colin Lester (manager of Craig David and Arctic Monkeys)
  • Mark Cann (Glastonbury festival)

We have a ten-year history of working at Glastonbury Festival as one of its major broadcast media producers, as well as exclusive partnership with the Association of Independent Festivals and unique academic partnerships with Bestival and Camp Bestival.

Meanwhile our in-house Solent Music initiative has managed over 1,400 work experiences since its launch in 2011. 

Transferable skills

The course builds a wide range of transferable skills which are in demand from graduate employers. Throughout your studies, you will gain and develop excellent skills in verbal and written communication, independent judgment, creative thinking, analytical thinking, teamwork, self-evaluation, time and project management, and creating and managing digital media.

Examples of employment obtained by recent graduates

Recent graduates have gone on to found their own artist agencies or independent labels, or to a wide range of roles in social media management, public relations, event management and artist liaison for organisations including: EMI Records, Island/Universal Records, Polydor Records, VEVO, The Official Charts Company, Communion Records, Live Group, SC Productions and Murray Chalmers PR.

 

Key facts

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Location of study: East Park Terrace

Study mode: Full-time

Entry requirements

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UCAS have updated their tariff points for 2017 entry. Please click here for more information.

240 points (for 2016 entry) or 96 points (for 2017 entry) from:

  • A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent.
  • UK applicants will be invited to attend an interview.
  • Applicants resident outside the UK will be interviewed by telephone or email. 
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points. 

Interview requirements

Before attending your interview, please read the following: Interview information

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component- TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved

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Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £9,000 per year

International full-time fees: £11,000 per year

Other costs

Optional UK study trip in year one: £385
Optional European study trip in year two: £715
Optional USA study trip in year three: £1,100

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit: www.solent.ac.uk/studying/graduation/home.aspx

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.

How to apply

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Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

Student support and services

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Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.

UCAS codes

Full-time

  • 3 Years Standard entry WN35



 

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