CIM Chartered Postgraduate Diploma in Marketing (Part Time)

Length: 12-24 months

Share |

Course overview

An executive level programme, this new qualification is the premier marketing qualification available globally. It is aimed at experienced marketing professionals with formal marketing qualifications who are ready for senior roles working at, or substantially influencing, Board level positions. This qualification will enable marketing professionals make the transition into roles with substantial strategic responsibility. Open to candidates with existing Postgraduate Diploma in Marketing qualifications or Masters degrees in marketing, this is an exciting opportunity for professionals to reflect on, and lead changes in, their organisation.

The Chartered Postgraduate Diploma in Marketing is the flagship professional qualification for marketing managers throughout the world. It equips students with the knowledge and skills necessary to adopt a strategic and international approach to marketing. On completion of this course students will be adaptable, be capable of balancing and choosing between different options and be able to present compelling arguments that are feasible and viable.

Southampton Solent University has successfully run the original Professional Postgraduate Diploma in Marketing course for many years and have a pass rate which is normally above the national average. The CIM have decided that this new qualification can only be offered by a limited number of their top Study Centres and Southampton Solent University is proud to have been selected as the only centre in the Central Southern Region.

Our students are coached by specialist marketing academics who have practical experience in industry, commerce, services and non-profit sectors. The course is substantially self-directed with various forms of input provided at key strategic stages through some classroom sessions, small learning set interactions with other students physically and virtually and periodic meetings with supervising tutors.

Students successfully completing the course gain the designatory letters ChDipM, full membership (MCIM) of the Chartered Institute of Marketing and should be able to progress to full Chartered Marketer status automatically, which is the highest level of professional marketing qualification.

The new course is benchmarked at Masters Degree level. Successful students will gain 60 M level credits which many universities will accept as suitable for entry to many fast track pathways to Masters degrees when accompanied by the Postgraduate Diploma in Marketing or other suitable qualifications.

Course structure

September – January

Part 1: Defining the Project

Through demonstrating awareness of current and emerging themes in marketing, and their impact on the candidate's business, the students design a live business project.

Assessment: 5200 word review and evaluation project

February-May

Part 2: Project Implementation & Assessment

Students should produce a detailed project plan based on demonstrated best practice, implement and then critically evaluate the success of the project and the process.

Assessment: 8000 word project

September-December

Part 3: Self Review & Personal Development Plan

A critical review of personal performance resulting in clear development goals and a personal development plan.

Assessment: 3000 word review and plan.

It is anticipated that the Chartered Postgraduate Diploma course may be commenced either in February or September, although it can be run flexibly whenever there is sufficient demand for Part 1 to commence. The time scales above are indicative of the time it is expected the typical candidate will take to complete the programme. In order to allow sufficient time for the project to be devised, implemented and its success reviewed it is anticipated that the average course length will be 12 months.

Minimum Entry level

CIM Professional Postgraduate Diploma in Marketing or its predecessor Diploma in Marketing

AND

relevant marketing experience at a management level and a pass in the CIM Level 7 entry test for candidates without the CIM Professional Diploma

AND

Students should be in a position to plan, agree and implement a work based project that will involve a agreeing a learning contract and allocation of senior level learning mentor at their place of work.

All students must register with the Chartered Institute of Marketing (enclosing the appropriate fee) and are themselves responsible for ensuring that registration is completed satisfactorily. In addition, students are responsible for registering to take the appropriate examinations with the CIM (again enclosing the appropriate fee). The relevant forms can be completed online at www.cim.co.uk/learningzone| or from:

The Chartered Institute of Marketing
Moor Hall
Cookham
Berkshire
SL6 9QH
Tel: 01628 427500

Attendance

Due to the nature of this course, attendance will be flexible with classroom sessions scheduled to meet the needs of candidates and university tutors.