Amir Hussain
“As Marketing Communications Manager for global accountancy firm BDO LLP, I am responsible for managing marketing communications across the South. We use the full marketing mix, including direct marketing, sponsorship, advertising, PR and networking to increase our brand profile, ranging from technical forums to large scale, high profile events.
“The role of the marketer is even more demanding especially in the current climate with reduced marketing budgets, changes in the use of social media and businesses demanding greater return on marketing investment. Studying for a CIM course is seen as a necessary step for any professional marketer.
“The CIM Chartered Postgraduate Diploma offered by Southampton Solent University was flexible enough to allow me to attend lessons after work and offered continual support from the tutors as and when required.
“The course looks more at the practical application of current marketing trends within your business/industry and as a result has made me evaluate some of my own firms marketing systems and strategies. So it really is practical and at the same time made to challenge your thinking.
“The tutorials offered by the University have been refreshing. With a combination of lectures, group discussions, presentations, use of recent case studies and individual practice assignments. The support has been excellent especially in the run up to assignment deadlines and exams.”