CIM Introductory Certificate in Marketing (Part Time)
Entry level
This is an 'open' qualification, which means you don't need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. All students must complete a CIM registration form|
If English isn't your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
Course overview
The CIM Introductory Certificate in Marketing at Southampton Solent University is for all those who want to find out more about marketing – whether you're in a job that involves marketing or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
By the end of this qualification you should:
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understand the function of marketing and its role in an organisation
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know about the four Ps (Product, Price, Place and Promotion) and how to apply the marketing mix
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understand more about customers and managing customer relationships
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be able to communicate to both internal and external customers using a variety of different means.
Our students are taught by specialist marketing academics who have practical experience in industry, commerce, services and non-profit sectors.
Course structure
September - December* (December Assessment)
January - March (March Assessment)
Units studied:
What is Marketing? (Oct-Dec) Thursday, 6pm - 9pm
This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.
Understanding Customer Relationships (Jan-Mar) Thursday, 6pm - 9pm
This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.
* This is the typical pattern to meet the preferred assessment dates.
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Assessment
Assessment for the Certificate is by an on-line test and a written project comprising several brief work-based tasks.
In order to sit the appropriate assessment, all students must register as Studying Members with the CIM. CIM membership fees are currently tax deductible.
Who is this course for?
The course is aimed at people working in their first marketing roles, marketing support functions or in smaller companies where marketing tasks are only a part of their job function who have no or little academic background in marketing.
The Introductory Certificate in Marketing is suitable for those who are:
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Non-marketers with some marketing involvement
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Working on the periphery of marketing
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Undertaking junior marketing, secretarial or administrative roles
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Event management assistants
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Call centre employees
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People taking modern apprenticeships or their equivalent.
Fees
Fees for the academic year 2011/12
UK and EC students: £240 per unit
Overseas students: £360 per unit
Fees also have to be made to the CIM for membership and assessment.
Download course leaflet|
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