2012
Who is this for?
Communications professionals who wish to develop skills and knowledge of crisis management theory and practical techniques.
Overview
Participants explore issues that could lead to crisis in organisations and the role played by effective communication strategies. Models of and approaches to crisis management are evaluated and applied to various case studies, and subject to debate.
Participants are encouraged to apply the theory directly to problems and dilemmas from their own professional experiences.
Areas covered include managing activist groups; corporate ethics and social responsibility policies; crisis management; development and audit; media relations and post-crisis review.
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Benefits
Crisis management is a critical feature of modern communications and the key to protecting organisational reputation, especially in the context of online media. Learning and developing strategies from industry professionals enriches organisations and enhances individual career opportunities.
Delivery
A combination of lectures, seminars and independent study, with strong emphasis on blended learning, including face-to-face and online lectures, with short, interactive activities to outline key theories. Workshops include discussions, group tasks and role-play to help participants examine crisis management communication strategies used in a range of ‘real-world’ case studies.
Assessment
Assessment is through an individual research report. Participants research and analyse a given scenario in which crisis management was undertaken. The roots and scope of the crisis are examined along with the crisis management strategies and tactics employed. The effectiveness of these strategies are evaluated and a post-crisis review conducted, with recommendations.
Formative feedback takes place throughout.
Key details
Unit Code: PDF004
Expected study time:
Duration:
Location: Southampton Solent University
Credit points: 15
FHEQ level: 7
Prerequisites: Knowledge and/or experience of communication in organisations accredited at level 6 or equivalent
Cost: Please contact us.