2012
Who is this for?
Marketing professionals or graduates wishing to develop their knowledge and skills in digital communication strategies.
Overview
Participants expand their knowledge in the field of digital communication and explore the digital opportunities available to help them achieve marketing and business goals. They develop strategic and problem-solving skills using digital media. Case studies illustrate digital communication methods used by companies to meet business objectives.
Areas studied include mobile, search engine, viral and affiliate marketing; brand building; social media; interactive advertising; digital consumers; marketing plans; digital marketing in business models and measuring digital campaigns.
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Benefits
This growing area is crucially important for organisations and marketing professionals. Gaining the strategic skills from experts and practitioners enriches organisations and enhances individual career opportunities.
Delivery
Taught in three blocks with a focussed day of lectures and seminars at the start of each block, followed by questions and discussions. This is interspersed with online learning, using case studies to help participants apply theoretical knowledge and research to strategic solutions. Tutors give ongoing formative feedback online.
Assessment
Assessment is through a strategic digital communications plan developed to highest professional standards. Participants submit a 3,000-word report and presentation based on strategic solutions.
Each element of the plan can be formatively assessed.
Key details
Unit Code: PDF005
Expected study time:
Duration:
Location: Southampton Solent University and online
Credit points: 15
FHEQ level: 7
Prerequisites: An understanding of marketing communications gained through a relevant undergraduate degree or equivalent (e.g. Marketing, Business Studies, Advertising), or a marketing role in a business or a marketing communications agency.
Cost: Please contact us.