2012
Who is this for?
Ideal for professionals who would like to enhance their skills portfolio in the area of marketing.
Overview
Participants enhance their knowledge and skills in marketing through this basic introduction to principles in various contexts, including exchange relationships, products and services, customers and decision making, segmentation, marketing mix and socio-cultural forces.
Its tailored, flexible approach provides theoretical and practical learning opportunities for individual organisations or employers as part of in-house development.
It provides structured activities to help participants identify approaches and roles of marketing within an organisation or business environment.
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Benefits
This equips participants with robust theory and practice in marketing, enhancing skills in a vital area for current employers and opening up career opportunities.
Delivery
The student-centred approach delivers a block of interactive workshops mixed with independent study. It draws on participants’ real-life experiences and case studies. Handouts, references and other learning materials are provided in sessions, which incorporate group work and personal study.
Face-to-face, telephone and online tutorials and the University’s online learning resource, myCourse, provide formative feedback and support.
Assessment
A flexible and accessible approach provides a taster for assessments used in the CIM professional awards where participants may progress. Coursework assessment is held in a formal workshop session or independently online using multiple-choice questions.
Key details
Unit Code: PDU004
Expected study time: 50 hours, inluding teaching and self-directed study.
Duration: To suit customer requirements.
Location: On campus at Southampton Solent University or delivered at your workplace.
Credit points: 5
FHEQ level: 4
Prerequisites: None
Cost: Please contact us.
Contact details
FBSE Solent Enterprise Centre
Telephone: +44 (0)23 8031 9800
Email: bpd.sec@solent.ac.uk|