BA (Hons) Fashion Management with Marketing (Full Time)
UCAS codes
2013 Entry
- Three years Standard EntryW2NB
2012 Entry
- Three years Standard EntryW2NB
In my view
“This course is ideal for anyone looking to study beyond the catwalk. Guest speakers have given us true understanding of the fashion industry and provided useful information to help with our projects. A great well-rounded course for those with stylish
business minds.”
Jennifer Evans, Student
Career opportunities
Graduates have knowledge of the fashion process (design, development, production and promotion) and how the business aspects of the industry operate. This includes forecasting, merchandising, finance, marketing and branding. They also develop skills in communication, presentation, research, evaluation, and team working.
This is a competitive career area and opportunities for gaining relevant experience and making helpful network contacts in the industry are useful. www.skillset.org provides detailed and current information about the industry and also job profiles for a wide range of business roles within the industry in its fashion section.
The transferable skills acquired and understanding of business are also valued by employers outside the fashion industry.
The wide range of career paths in the industry include:
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fashion PR
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retail operations
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fashion forecasting
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fashion merchandiser
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fashion buyer
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account manager
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product manager
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fashion marketing
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store management
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sales/sales agent.
For facts, figures and further details of graduate employability, view the career destinations PDF| for this course.
Course overview
The Fashion Management with Marketing course is aimed at students who wish to pursue a commercial career within the fashion industry.
The course offers a business management and marketing focus with specific elements covering the professional disciplines of retailing, and buying and merchandising. You will also be given an overview of how products are created, developed and produced for the business environment. You will not necessarily be from a design background and will be considered without a portfolio.
Whilst based in the fashion school, the course introduces you to generic marketing principles and strategies delivered by specialist staff working in the Faculty of Business, Sport and Enterprise. Industry liaison is supported through professional projects associated with companies and work-based learning.
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Industrial focus
There is a four-year option where you can spend a year in industry. You are encouraged to work in conjunction with course tutors to research and organise your own work placement.
Course content
Year 1
Six core units:
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Fashion Cycle
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Fashion Design Process and Principles
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Garment and Trend Analysis
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Fashion Forecasting
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Verbal and Visual Presentations and Fashion History
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Marketing Principles and Finance for Marketing.
Year 2
Five core units and two option units:
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Buying and Merchandising
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Multi-channel Marketing
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Advertising
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Public Relations
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Corporate Branding
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Product and Retail Management
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Marketing Management and Research.
Year 3
Four core units cover:
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Project
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Retail Management
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Strategic Marketing Management
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Brand Strategies.
Why choose this course?
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A specialist course that is highly regarded in the fashion industry
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Students from all Solent's fashion courses mix and share activities, creating an exciting fusion of skill and talent.
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To enhance your employability the course offers a realistic insight into the fashion industry.
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Strong industry and alumni links enhance employment opportunities for new graduates.
Assessment
Essays, reports, presentations, group projects, time-constrained assessments and the final-year project.
Key career skills
Creative thinking, writing, presentation, project management, communication, evaluation and problem solving.
Projects/work experience
There is an optional placement year between Years 2 and 3.
Student profile
Jennifer Evans
"This course is ideal for anyone looking to study beyond the catwalk. Guest speakers have given us true understanding of the fashion industry and provided useful information to help with our projects. A great well rounded course for those with stylish business minds."
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Partner Affiliation Network
The Partner Affiliation Network is a group of companies aligned to each course area in the School of Design with the purpose of supporting a range of activities to help students engage with employers and gain relevant industrial experience. This is achieved through live project work, design competitions, work placements and guest speaker programmes.
All students studying on this course programme will have the opportunity to work with industry.
Supported by
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