2013
Course overview
PR has always played an important role in the fashion industry. This is reflected in the growth of agencies specialising in fashion PR. These companies offer new and innovative strategies, managing reputations, maintaining relationships with the media and building corporate identities.
This course will give students a solid understanding of the fashion industry and how PR works within it; how trends are forecast and how brands and retailers are promoted at all market levels and through a wide variety of media channels both established (such as newspapers and magazines) and new (such as interactive websites, internet blogs, texting and virtual worlds). This course is for creative students with strong communication skills.
The focus of all Solent fashion courses is on employability, encouraging students to take part in work experience and live projects, in conjunction with industry partners. Students will be given project briefs that allow them to consider commercial requirements, underpinned by the history of fashion and an understanding of the social, economic and political factors that have shaped the fashion industry.
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Industrial focus
The Solent fashion programme invites guest speakers on a regular basis to discuss their own experiences of working in fashion and to give students advice on how to forge their own career pathway. In the past year speakers have included Caryn Franklin (TV presenter and i-D editor), Debra Bourne (PR consultant and campaigner), Alex Brownless (Artsthread), Paddy Hartley (artist and designer for Nick Knight and Lady Gaga), design boutique ‘ilovedust’ and National Magazines CEO Terry Mansfield.
With fashion and public relations professionals in the teaching team, we maintain excellent industry links. You are encouraged to carry out work experience and professional networking.
Course content
Year 1
Five core units:
-
Fashion Visualisation
-
Design Communication
-
Design in Context
-
Introduction to PR
-
PR and the Media.
Year 2
Six core units:
-
Fashion Management and Marketing
-
Fashion in Context
-
Fashion Styling: Photography and Media
-
Professional Communication
-
Corporate Identity
-
Professional Communication.
Year 3
Three core units and one option:
-
Major Project: Research and Development
-
Major Project: Production and Evaluation
-
Dissertation.
Options:
-
Fashion Industry Work-based Learning
-
Persuasive Communication.
Assessment
Projects, presentations, group projects and critiques, final-year project and dissertation.
Projects/work experience
Past work experience placements on other fashion courses have included a variety of PR, styling and design roles at organisations such as Agent Provocateur, Jenny Packham, FHM Magazine and the Daily Mail fashion desk. Formal fashion industry work-based learning option available in final year.
Key career skills
Creative-thinking, presentation, project management, communication and problem solving.
2012
Available in 2013
Course overview
PR has always played an important role in the fashion industry. This is reflected in the growth of agencies specialising in fashion PR. These companies offer new and innovative strategies, managing reputations, maintaining relationships with the media and building corporate identities.
This course will give students a solid understanding of the fashion industry and how PR works within it; how trends are forecast and how brands and retailers are promoted at all market levels and through a wide variety of media channels both established (such as newspapers and magazines) and new (such as interactive websites, internet blogs, texting and virtual worlds). This course is for creative students with strong communication skills.
The focus of all Solent fashion courses is on employability, encouraging students to take part in work experience and live projects, in conjunction with industry partners. Students will be given project briefs that allow them to consider commercial requirements, underpinned by the history of fashion and an understanding of the social, economic and political factors that have shaped the fashion industry.
|
Industrial focus
The Solent fashion programme invites guest speakers on a regular basis to discuss their own experiences of working in fashion and to give students advice on how to forge their own career pathway. In the past year speakers have included Caryn Franklin (TV presenter and i-D editor), Debra Bourne (PR consultant and campaigner), Alex Brownless (Artsthread), Paddy Hartley (artist and designer for Nick Knight and Lady Gaga), design boutique ‘ilovedust’ and National Magazines CEO Terry Mansfield.
With fashion and public relations professionals in the teaching team, we maintain excellent industry links. You are encouraged to carry out work experience and professional networking.
Course content
Year 1
Five core units:
-
Fashion Visualisation
-
Design Communication
-
Design in Context
-
Introduction to PR
-
PR and the Media.
Year 2
Six core units:
-
Fashion Management and Marketing
-
Fashion in Context
-
Fashion Styling: Photography and Media
-
Professional Communication
-
Corporate Identity
-
Professional Communication.
Year 3
Three core units and one option:
-
Major Project: Research and Development
-
Major Project: Production and Evaluation
-
Dissertation.
Options:
-
Fashion Industry Work-based Learning
-
Persuasive Communication.
Assessment
Projects, presentations, group projects and critiques, final-year project and dissertation.
Projects/work experience
Past work experience placements on other fashion courses have included a variety of PR, styling and design roles at organisations such as Agent Provocateur, Jenny Packham, FHM Magazine and the Daily Mail fashion desk. Formal fashion industry work-based learning option available in final year.
Key career skills
Creative-thinking, presentation, project management, communication and problem solving.