2013
Course overview
The BA (Hons) Marketing course is aimed at students who wish to pursue a commercial career within the marketing industry.
The course offers a business management element which provides a platform for your marketing studies. This covers markets, customers, finance, people, operations, information systems, communication and IT. You will also study business policy and strategy, pervasive issues, and personal and professional development.
Specific marketing subjects cover areas as diverse as global consumer behaviour, CRM and stakeholder marketing, and integrated marketing communications.
Marketing options reflect the types of expanding industries in both the private and public sectors and track job markets which are growing, so that you can be prepared for a graduate career. They include subjects such as: fashion and retail, sport, digital, leisure, events, green/sustainable and social, services, destination, and arts and culture marketing.
You have several opportunities to work on real consultancy projects throughout the course which will enhance your CV and employability prospects.
In addition, students may opt for a Curriculum Plus subject such as CV building, sports coaching in the community, work-based learning in an organisation, community volunteering, or learning about business start-up skills and how to become an entrepreneur.
You also have the opportunity to learn a language including French, German, English, Italian, Mandarin Chinese or Spanish.
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Industrial focus
In both the full-time and flexible study routes, you are encouraged to work in conjunction with the course team to research and organise your own work placement, internship or volunteer experience. These can be from one day a week to longer time periods over the course of your degree.
Industry liaison is supported through commissioned projects where students work on live client briefs to accelerate their employability skills and experience.
Course content
Year 1
Six core units:
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Personal and Professional Development 1
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Marketing Information and Research
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Introduction to Corporate and Business Awareness
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Marketing for Business
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Concepts of Global Consumer Behaviour
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Data Analysis and IT.
Year 2
Five core units and one option:
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Personal and Professional Development 2
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CRM and Stakeholder Marketing
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Application of Corporate and Business Awareness
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Marketing Planning
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Global Consumer Behaviour in Action.
One option from:
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Fashion and Retail Marketing
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Marketing in Sport
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Essentials of Digital Marketing
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Leisure Marketing
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Events Marketing
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Branding
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Any Curriculum Plus unit.
Year 3
Five core units and two options:
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Personal and Professional Development 3
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Project Management
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Integrated Marketing Communications
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Marketing: Strategy and Evaluation
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Marketing Project.
One option from:
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Green/Sustainable and Social Marketing
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Services Industry Marketing
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Destination Marketing
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Arts and Culture Marketing.
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One option from:
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Any Curriculum Plus unit
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Integrating Digital Media and Branding.
Why choose Solent?
This specialist marketing degree course offers:
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Industry professional body accreditations including CIM/CAM/PRINCE2 and Google
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An enhanced student learning experience through contemporary teaching, learning and assessment techniques and business simulation games
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Live client briefs and commissioned projects to gain real experience for your CV
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UK/international competitions: International Marketing Week, IBM Universities Business Challenge, The Pearson (RED) challenge
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Industry-specific options which respond to a changing environment and the job market
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Strong personal and professional development at all levels, increasing the focus on development of employability and career management skills.
Solent University has a proud heritage of providing professional and practical, industry-led qualifications, which are sought after by employers. You can study full-time or flexibly to suit your lifestyle. The courses are regularly developed with input from the employers across the region to make sure they are up-to-date and fresh.
Assessment
A variety of methods, including resentations, psters, albums, video, podcasts, exams, business reports, marketing plans, e-Portfolios.
Projects/work experience
Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include: designing new products to sell in support of the AIDS campaign, marketing campaigns for a fitness academy and a physiotherapy company, and live commissioned projects.
Key career skills
Creative briefs, planning, budgeting, CRM, organisational skills, presentation, communication and copywriting skills, IT and project management.
2012
Course overview
The BA (Hons) Marketing course is aimed at students who wish to pursue a commercial career within the marketing industry. The course offers a business and marketing focus with specific options related to expanding industry in both the private and public sectors where the job market is growing significantly.
|
Industrial focus
In both the full-time and part-time options students are encouraged to work in conjunction with the course team to research and organise your own work placement, internship, or volunteer experience. These can be from one day a week to longer time periods over the course of your degree. Industry liaison is supported through commissioned projects where students work on live client briefs to accelerate their employability skills and experience. Students on this course are already taking short internships to widen their experience and practice their marketing skills.
Course content
Year 1
Six core units:
-
Personal and Professional Development 1
-
Marketing Information and Research
-
Introduction to Corporate and Business Awareness
-
Marketing for Business
-
Concepts of Global Consumer behaviour
-
Data Analysis and IT.
Year 2
Four core units and two option units:
-
Personal and Professional Development 2
-
CRM and Stakeholder Marketing
-
Application of Corporate and Business Awareness
-
Marketing Planning
-
Global Consumer Behaviour in Action
-
Two options.
Year 3
Four core units and two option units:
-
Personal and Professional Development 3
-
Project Management
-
Integrated Marketing Communications
-
Marketing: Strategy and Evaluation
-
Marketing Project
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Two options.
Why choose this course?
Solent University has a proud heritage of providing practical, vocational qualifications, which are sought after by employers. Students can study full-time or part-time to fit in with your lifestyle. The courses are regularly developed with input from the employers across the region to make sure they are up-to-date and fresh.
-
Specialist marketing course incorporating industry professional body accreditations including CIM/ CAM/ PRINCE2 and Google.
-
Enhanced student learning experience through contemporary teaching, learning and assessment techniques (for example, Business).
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Simulation games.
-
Live client briefs and commissioned projects.
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International competitions.
-
Industry specific options which respond to a changing environment.
-
Strong personal and professional development at all levels, increasing the focus on development of employability & career management skills.
Assessment
Oral: Presentations, viva’s, theatre role play, class debates, board meetings, coaching and practical lessons.
Visual: Posters, albums, leaflets, video, podcasts.
Practical: Events, coaching, consultancy, pitches, exhibitions, conferences, competitions, market stalls, game shows.
Written: Exams, business reports, reflective diaries, bids, in class tests
Combined: E-Portfolios.
Key career skills
Communication, problem solving, working to deadline, numeracy and commercial awareness.
Projects/work experience
Students work on commissioned briefs from employers and begin work experience, volunteer placements. Campaigns to date include: The (RED) project where students have designed a new product to sell in support of the AIDS campaign in Africa, a new Advertising campaign for a local fitness academy, a marketing project to research a new target market for a local physiotherapy company. A student is currently working one day a week with a full service marketing agency to enhance his employability and turn theory into practice.