BA (Hons) Marketing (Full Time)

This is an exciting, contemporary and focused vocational marketing course which could be your route to success. Students studying this course have the opportunity to graduate with a good degree. In addition a unique feature of this course is the ability to achieve professional body accreditations & qualifications along with work experience to enhance your employability.

Course overview

The BA (Hons) Marketing course is aimed at students who wish to pursue a commercial career within the marketing industry. The course offers a business and marketing focus with specific options related to expanding industry in both the private and public sectors where the job market is growing significantly.

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Industrial focus

In both the full-time and part-time options students are encouraged to work in conjunction with the course team to research and organise your own work placement, internship, or volunteer experience. These can be from one day a week to longer time periods over the course of your degree. Industry liaison is supported through commissioned projects where students work on live client briefs to accelerate their employability skills and experience. Students on this course are already taking short internships to widen their experience and practice their marketing skills.

Course content

Year 1 

Six core units:

• Personal and Professional Development 1
• Marketing Information and Research
• Introduction to Corporate and Business Awareness
• Marketing for Business
• Concepts of Global Consumer behaviour
• Data Analysis and IT.

Year 2

Four core units and two option units:

• Personal and Professional Development 2
• CRM and Stakeholder Marketing
• Application of Corporate and Business Awareness
• Marketing Planning
• Global Consumer Behaviour in Action
• Two options.

Year 3

Four core units and two option units:

• Personal and Professional Development 3
• Project Management
• Integrated Marketing Communications
• Marketing: Strategy and Evaluation
• Marketing Project
• Two options.

Why choose this course?

Solent University has a proud heritage of providing practical, vocational qualifications, which are sought after by employers. Students can study full-time or part-time to fit in with your lifestyle. The courses are regularly developed with input from the employers across the region to make sure they are up-to-date and fresh.

• Specialist marketing course incorporating industry professional body accreditations including CIM/ CAM/ PRINCE2 and Google.
• Enhanced student learning experience through contemporary teaching, learning and assessment techniques (for example, Business).
• Simulation games.
• Live client briefs and commissioned projects.
• International competitions.
• Industry specific options which respond to a changing environment.
• Strong personal and professional development at all levels, increasing the focus on development of employability & career management skills.

Assessment

Oral: Presentations, viva’s, theatre role play, class debates, board meetings, coaching and practical lessons.
Visual: Posters, albums, leaflets, video, podcasts.
Practical: Events, coaching, consultancy, pitches, exhibitions, conferences, competitions, market stalls, game shows.
Written: Exams, business reports, reflective diaries, bids, in class tests
Combined: E-Portfolios.

Key career skills

Communication, problem solving, working to deadline, numeracy and commercial awareness.

Projects/work experience

Students work on commissioned briefs from employers and begin work experience, volunteer placements. Campaigns to date include: The (RED) project where students have designed a new product to sell in support of the AIDS campaign in Africa, a new Advertising campaign for a local fitness academy, a marketing project to research a new target market for a local physiotherapy company. A student is currently working one day a week with a full service marketing agency to enhance his employability and turn theory into practice.

 

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