BA (Hons) Marketing with Advertising Management (Full Time)

This is an exciting, creative, contemporary and focused vocational course which could be your route to success. Students studying this course have the opportunity to graduate with a good degree. In addition a unique feature of this course is the ability to achieve professional body accreditations & qualifications along with work experience to enhance your employability.

Course overview

The BA (Hons) Marketing with Advertising Management has a high recruitment rate and is great for students looking to learn about the creative side of marketing. This degree focuses on the Advertising industry as a whole, with a significant amount of creative output in terms of creative client briefs, designing advertising, account management in an advertising agency and how to project manage an advertising campaign from start to finish. The course offers a business and marketing with advertising focus with specific options related to expanding industry in both the private and public sectors where the job market is growing significantly such as Digital Advertising.

Industrial focus

In both the full-time and part-time options students are encouraged to work in conjunction with the course team to research and organise your own work placement, internship, or volunteer experience. These can be from one day a week to longer time periods over the course of your degree. Industry liaison is supported through commissioned projects where students work on live client briefs to accelerate their employability skills and experience. Students on this course are already taking short internships to widen their experience and practice their marketing skills.

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Course content

Year 1

Six core units:

• Personal and Professional Development 1
• Introduction to Corporate and Business Awareness
• Marketing for Business
• Introduction to Advertising
• Concepts of Global Consumer behaviour
• Data Analysis and IT.

Year 2  

Four core units and two option units:

• Personal and Professional Development 2
• CRM and Stakeholder Marketing
• Application of Corporate and Business Awareness
• Marketing Planning
• Advertising Management
• Global Consumer Behaviour in Action
• Two options.

Year 3

Four core units and two option units:

• Personal and Professional Development 3
• Project Management
• Marketing: Strategy and Evaluation
• Evaluation of Creative Advertising
• Advertising Project
• Two options.

Why choose this course? 

• Specialist marketing course incorporating industry professional body accreditations including CIM/CAM/PRINCE2 and Google
  Enhanced student learning experience through contemporary teaching, learning and assessment techniques, for example, Business Simulation games.
• Live client briefs and commissioned projects.
• International competitions.
• Industry specific options which respond to a changing environment
• Strong personal and professional development at all levels, increasing the focus on development of employability & career management skills.

Assessment

Oral: Presentations, viva’s, theatre role play, class debates, board meetings, coaching and practical lessons.
Visual: Posters, albums, leaflets, video, podcasts.
Practical: Events, coaching, consultancy, pitches, exhibitions, conferences, competitions, market stalls, game shows.
Written: Exams, business reports, reflective diaries, bids, in class tests.
Combined: E-Portfolios.

Key career skills    

Planning, design and delivery of campaigns, creativity, communications strategy, budgets, client relationships, industry experience.

Projects/work experience 

Students work on commissioned briefs from employers and begin work experience, volunteer placements. Campaigns: The (RED) project, an Advertising campaign for a local fitness academy and a local physiotherapy company. Live commissioned projects.

Graduate profile

Lauren Street

Graduate Lauren works at Aurora Fashion, owner of international fashion brands such as Karen Millen, Coast, Warehouse and Oasis. In her current role as a distributor, Lauren analyses domestic and international markets to select the right products for the right store.

“I have travelled across the UK visiting stores and liaising with staff to ensure that the products available to them suit their demographic”. 

“As I research products and markets all over the world, I always use relevant information and knowledge from my degree. I can whole heartily say that without the practical and theoretical knowledge I learned at Solent I wouldn't be able to work in my current job; my degree has given me the skills I needed in order to succeed in my fast paced job.”

“Working in distribution is a career I enjoy as the products and the markets are always changing. We are now expanding into Germany and Russia and have opened 15 new stores in Dubai and UAE this year alone. I also get to travel to new places, meet lots of new people and develop my skills further.”

“Although I do miss being at university I love putting my skills into practice and enjoy every minute of my job.” 

 

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