5th Character
Group lead:Sharon Lloyd/Donna Bevan
A unique bi-annual digital publication produced to guide, transform and address issues of the performed body and beauty culture.
The premise of the content of the e-magazine The 5th Character links closely with the research of the principle
Staff involved:
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Sharon Lloyd
Donna Bevan
Jennifer Anyan
Sarah Cooper
Michael Dax
Phillip Dixon
Sarah Hand
Rachel Lamb
Steve Lannin
Andrew Markham
Clementine O’Hara
External links:
www.5thcharacter.com
Contact us:
Email: enquiries@5thcharacter.com
Telephone: +44 (0)23 8031 9752
contributors, several of whom already collaborate with museums, magazines and cosmetic companies. The e-magzine is influenced by critical discourse that suggests that the fashioned body is a separate identity that no longer defines femininity or self-presentation. The cosmetic appreciation of the fashioned body image through body modification, the body as performance and communication tool and hence the body as a whole will be represented by addressing the interpretation of future bodies. It is within this large and growing niche market that creatives can introduce their work without the emphasis being on clothes.
The publication aims to provide an artistic arena powered by ‘avant-garde’ art direction, opinionated writers and striking photography in an interactive environment using embedded sound and video for a richer page experience. The 5th Character intends to offer an artistic and unique information vehicle for readers that is far from a traditional ‘conformist’ online periodical; it aspires to be a magazine that is a work of art in its own right.