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About the course

Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective.

Core units look at the significance of communication; the development of existing and emerging marketing strategies; new marketing technologies; globalisation; and relationship marketing. Students also learn how best to apply academic theory to real-life marketing scenarios, eventually researching and writing their own 12,000 word dissertation. This is an ideal opportunity to explore an area of marketing that is related to their own unique career ambitions.

Professional qualifications are offered alongside the core postgraduate curriculum. These include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. Professional qualifications of this kind are valued by many employers, giving students an advantage when it comes time to look for work.

Marketing management students also benefit from our strong links with industry, gaining access to a range of exciting guest lectures, live briefs and industry assessments. The Marketing Consultancy Project unit sees students working on marketing projects with either a commercial or not-for-profit business. Past students have completed work for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard, Microsoft, Bath Travel, Morgan Motor Company, Rotary International and Arlington Fleet Services.

The course team can help students to secure additional work placement opportunities throughout the course. Students also have the chance to develop freelance experience by pitching for work at Solent Creatives, our in-house creative agency.  

Additional qualification Professional memberships Built in work experience placement Further studies

Students are able to tailor the course to their own unique career ambitions, choosing either the ‘digital marketing’ or ‘marketing management’ pathway.

What does this course lead to?

Our graduates are well placed to pursue high-flying careers in a variety of areas, including strategic management, digital and social media marketing, marketing communications and PR, product management and marketing research.

Who is this course for?

Aimed at those with an honours degree, CIM professional qualification, or with at least five years’ industry experience in a marketing role, the course content on this master’s degree is ideal for those who wish to broaden their knowledge of key marketing concepts and advance their career towards senior marketing roles.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2017/2018 academic year are:
UK, EU and Channel Island full-time fees: £6,750
International full-time fees: £11,500

Students in receipt of a postgraduate loan from the Student Loan Company are typically able to pay their tuition fees via instalments.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

Optional costs:
Professional Body accreditation (CIM)- £50 registration fee and assessment fees depending on the level (£200-£510)

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2017, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
Key entry requirements icon

Key entry requirements

An honours degree at 2:2 or higher

  • or an equivalent qualification/five years' relevant professional experience in marketing; Intermediate/Professional Diploma CIM qualifications and relevant MBA or MA business qualifications also qualify for exemption.
  • We reserve the right to determine admission to the course by interview or other appropriate means.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.


Solent alumni save up to 50% on their tuition fees

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 3039

How to apply

Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.

Please ensure you upload the following mandatory documents with your application.

  • Two academic references
  • Certified transcripts of qualifications, including English language proficiency if non-UK student
  • Copy of passport
  • Copy of current visa (if applicable)
  • A personal statement
  • Employer sponsor form where appropriate

To apply using our online application form, please click the link below:

Apply for MA Marketing Management (full-time)

Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:

Solent Alumni with a:

  • First (1.1) will be offered a 50% discount to study at PG level
  • 2.1 or 2.2 will be offered a 20% discount to study at PG level

The discount applied will be based on the most recently completed course.

If you are currently a student at Southampton Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.

If are not following directly on from a course at Southampton Solent University, but have studied with us in previous years, you will need to register for the alumni discount.

Click here to register or to find out more.

How to apply

What you'll study

Year one

Integrated Marketing Communications: 
You will analyse and evaluate the significance of communication in the marketing management environment, looking particularly at the communications mix and the channels available to marketing managers.

Contemporary Strategic Marketing Management: 
This unit examines the development of existing and emerging marketing strategies, incorporating new technologies and globalisation.

Marketing Research and Information Management: 
You will learn the theory of applying marketing research concepts in a variety of contexts and put your knowledge into practice.

Services and Relationship Marketing Management: 
You’ll look at the theories of relationship marketing and in particular the importance of service quality, the ‘service encounter’ and customer care, and the potential conflict with operational aspects of services.

Marketing Consultancy Project: 
This unit gives you the opportunity to demonstrate, in a real-world environment, what you have already learned about a specific field of marketing. You will also develop valuable consultancy skills.

Research Methods and Dissertation: 
After completing the taught units, you will research and write an academic dissertation of 12,000 to 15,000 words. This is supported by an initial proposal of 3,500 words. You’ll normally explore an area of marketing theory related to your chosen career path.

Option units

The option units listed below are examples of the units that have run most recently. Option units will be updated regularly to reflect modern marketing practices and will also be subject to demand.

  • Marketing Principles
  • International Marketing Management
  • Academic English for Graduates
  • Contemporary Issues in Marketing
  • The Digital Experience
  • Entrepreneurial Marketing Management
  • Content Marketing

Note: not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Sarah Dunlop academic profile Sarah Dunlop Course Leader View profile
Russell Richards academic profile Russell Richards Senior Lecturer View profile
Christine Fountain academic profile Christine Fountain Principal Lecturer View profile
Dr Lesley Macdonald academic profile Lesley Macdonald Associate Lecturer View profile
Juliet Tomlinson academic profile Juliet Tomlinson Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

A range of optional units supplement each pathway, helping students to specialise even further. Graduates automatically qualify for membership into the Chartered Institute of Marketing.

Your future

Suitable roles for graduates include:

  • Strategic management
  • Digital and social media marketing
  • Marketing communications and PR
  • Product management
  • Marketing research
  • I like the friendly environment! From the very first day you come into Solent you feel welcome. Everyone’s trying to help in any way they can. The course itself is very hands-on, you actually need to work in a business environment, so when you graduate you have a bit of experience.

    Inna Petkova, Student

  • I have found the course to be innovative and informative. It includes all forms of assessment and a work-based project, which I found to be extremely worthwhile. The wide range of units and assignment briefs provides the opportunity to study all aspects of marketing intensively. The course has helped me to find full-time employment, which has stood me in good stead for my future career.

    Laura King, student

  • The MA Marketing Management course gives you practical as well as theoretical skills. With small classes, students have the ability to build strong relationships with tutors as well as external lecturers. The course addresses all relevant aspects of today’s marketing field and prepares marketers for real work situations.

    Thea Marie Sire, Student

  • I think one of the greatest things the University does is providing opportunities for international students. There is a friendly atmosphere within the University and a new and friendly way of teaching, like the open door policy lecturers have.

    Georgi Ivanov, Student

Industry links

Guest speakers, networking events, live client briefs and marketing consultancy projects offer students valuable opportunities to interact with the industry. You’ll have opportunities to complete practical projects and placements during the course.  The course is supported by a number of organisations, including Lawton Communications, Carswell Gould and the Institute of Commercial Management and students have the chance to gain PRINCE2 and Google Analytics qualifications alongside their postgraduate degree.


Several units provide opportunities to work on live projects. For the Marketing Consultancy Project, for example, past students have completed research for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard and Microsoft.

Placements are available during the summer vacation, giving you the chance to work closely with a UK business and, by agreement, undertake research for your dissertation.

Further study

Enhance your career prospects by continuing your study at Solent.

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Our next open day is Saturday 30 September 2017

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