Integrated Marketing Communications:
You will analyse and evaluate the significance of communication in the marketing management environment, looking particularly at the communications mix and the channels available to marketing managers.
Contemporary Strategic Marketing Management:
This unit examines the development of existing and emerging marketing strategies, incorporating new technologies and globalisation.
Marketing Research and Information Management:
You will learn the theory of applying marketing research concepts in a variety of contexts and put your knowledge into practice.
Services and Relationship Marketing Management:
You’ll look at the theories of relationship marketing and in particular the importance of service quality, the ‘service encounter’ and customer care, and the potential conflict with operational aspects of services.
Marketing Consultancy Project:
This unit gives you the opportunity to demonstrate, in a real-world environment, what you have already learned about a specific field of marketing. You will also develop valuable consultancy skills.
Research Methods and Dissertation:
After completing the taught units, you will research and write an academic dissertation of 12,000 to 15,000 words. This is supported by an initial proposal of 3,500 words. You’ll normally explore an area of marketing theory related to your chosen career path.
The option units listed below are examples of the units that have run most recently. Option units will be updated regularly to reflect modern marketing practices and will also be subject to demand.
- Marketing Principles
- International Marketing Management
- Academic English for Graduates
- Contemporary Issues in Marketing
- The Digital Experience
- Entrepreneurial Marketing Management
- Content Marketing
Note: not all optional units are guaranteed to run each year.