- 1 year full-time
- 2 years part-time
Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.
The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.
As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules.
Why choose this course?
This course is for
This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.
What this course leads to
This course will help prepare you for leadership roles in a marketing environment.
- Account executive
- Marketing executive
- Market researcher
- Communications coordinator
- Media buyer
- Creative leader
Meet the team
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Year one modules
Core modules
Customer Experience
Learn to manage customers’ journeys in the era of big data, analysing and synthesising complex information, theories and ideas. Develop your understanding of new digital technologies and their impact on customer experience, explore real-world case studies, and learn to communicate your findings as practical recommendations.
Strategic Marketing
This module introduces marketing principles including the role and function of marketing, marketing orientation, consumer marketing, business-to-business marketing and the marketing function within the business.
Integrated Marketing Communications
The module will cover the requirements of marketing as a basis for successful advertising and marketing communications, including methods for identification of consumer needs, target market segmentation and the creation and sustaining of a differential advantage within target segments via the manipulation of the marketing mix.
Professional Practice
This module has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and give them the insight and understanding to enable them to plan their long-term career.
Research Methods
In this module you will develop the skills and knowledge necessary to define a research project, select a methodological approach appropriate for master’s level, and investigate a key research topic utilising secondary and primary research that is academically rigorous and appropriate to your specialised practice discipline.
Master's Project (Practice Project, Consultancy Project or Dissertation)
The Master’s Project is where students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study.
Learning resources
At Solent, our aim is to deliver innovative, inclusive and intellectually stimulating teaching to develop self-confident and highly employable graduates. All our courses are designed with employability in mind, which makes industry-based learning a priority.
Your future
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
Learn transferable skills
You will develop skills and knowledge in a range of areas, including business and client communications, market research, digital marketing, project management, teamwork, and marketing strategy.
Tuition fees
The tuition fees for the 2022/23 academic year are:
- UK and Channel Island full-time fees: £8,850 per year
- International full-time fees: £14,550 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
The 2022/23 other costs are not yet available. For guidance, previous other costs have been:
Optional costs
Membership to the IDDM: Prices TBC
Alumni discount
Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:
Solent Alumni with a:
- First (1.1) will be offered a 50% discount to study at PG level
- 2.1 or 2.2 will be offered a 20% discount to study at PG level
The discount applied will be based on the most recently completed course.
If you are currently a student at Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.
If are not following directly on from a course at Solent University, but have studied with us in previous years, you will need to register for the alumni discount.
Find out moreBursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £15. Please note, we do not guarantee there will be any extra tickets available to purchase.
Financial information videos
UK postgraduate student funding - the essentials International postgraduate student funding - the essentials
Entry requirements
Please select an option below:
Key entry requirements
An honours degree at 2:2 or higher
- Applicants will need to be interviewed prior to starting this course.
- If you do not have these qualifications or are unsure of your eligibility please contact the University.
- For further information about UK qualifications, please refer to our course entry requirement statement.
Key entry requirements
Applicants will need to be interviewed prior to starting this course.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.
Key entry requirements
Applicants will need to be interviewed prior to starting this course.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.
An honours degree at2:2 or higher
Any questions?
Contact our admissions team!Call: 023 8201 5066Email: admissions@solent.ac.uk
Your application checklist
Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.
Please ensure you upload the following mandatory documents with your application:
- Two academic references.
- Certified transcripts of qualifications, including English language proficiency if non-UK student.
- Copy of passport.
- Copy of current visa (if applicable).
- A personal statement.
- Employer sponsor form, where appropriate.
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.5 overall with no component score below 5.5
- TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 20 in reading, listening and speaking
- Duolingo English Language Test - 110 overall with minimum of 90 in each component
or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
Study options
Facilities
Our vibrant campus brings state-of-the-art facilities to enhance your learning and elevate your student experience. Our award-winning teaching building, The Spark is centred around students and offers a stimulating study environment with flexible learning spaces.
Away from studying, why not try out the gyms, fitness studios and sports halls in our £28 million Sports Complex, or watch a blockbuster film at our student-run cinema with Dolby Atmos audio.
Come to an open day
Fancy a sneak peek? Take a look around!
Alumni network
As part of our global alumni community, you can take advantage of a range of benefits.
Whether it's been days or decades since you left us, or you're soon to don your cap and gown, things are constantly changing at Solent. We're always innovating, but we're also immensely proud of our heritage. And that means you.
Find out moreResearch and knowledge exchange
Research doesn't just live in publications and journals - the effects of groundbreaking research can be found everywhere you look. That's why research at Solent has always been firmly rooted in industry needs and real-world application.
Solent University prides itself on carrying out not only pioneering research, but also research that addresses real world problems. We offer opportunities to study for a Master of Philosophy (MPhil) or Doctor of Philosophy (PhD) degree in a number of areas.
At Solent, we want to help you achieve your best and discover new insights. Whether you're thinking about applying for a PhD, or already underway with your research studies, you'll find useful guidance and information in our research pages.
Find out moreSupport at Solent
All students at Solent University have access to a range of specialist support services. Whether you are having financial difficulty, need additional help with academic skills or want advice on setting up your own business you'll find that help is always on hand.
Most of our specialist support services are based around the Student Hub, a central space where you can access all of the information and support you may need during your time at University. The Student Hub is the first point of contact if you have any queries relating to your course, including questions about your timetable, options, and assessments and extenuating circumstances.
We work in partnership with the University to build a sense of pride and confidence in your Union, University and student experience.
Find out more
Make your application
- 1 year full-time
- 2 years part-time
