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Solent Unviersity Southampton logo

MSc Marketing

20222023
Entry requirement
2:2Or higher
Up to
50%
alumni discount
Find out more
Campus:
Southampton City Centre
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Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules.

Why choose this course?

This course is for

This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.

What this course leads to

This course will help prepare you for leadership roles in a marketing environment.

  • Account executive
  • Marketing executive
  • Market researcher
  • Communications coordinator
  • Media buyer
  • Creative leader

Meet the team

The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Make your application

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