Skip to main content
Book an open day

About the course

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Built in work experience placement Specialist facilities Apply direct Further studies Part time option

The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms. Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.

What does this course lead to?

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers. 

Who is this course for?

This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels. 

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2018/19 academic year are:
UK, EU and Channel Island full-time fees: £6,950
International full-time fees: £12,500
UK, EU and Channel Island part-time fees: £3,475 per year
International part-time fees: Students from outside the EU are usually unable to obtain a visa for part-time study. Please visit our visas and immigration page for more information.

Students in receipt of a postgraduate loan from the Student Loan Company are typically able to pay their tuition fees via instalments.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

Optional costs:

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2017, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
Key entry requirements icon

Key entry requirements

2:1 in a related degree, or an international equivalent.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.


50%

Solent alumni save up to 50% on their tuition fees

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team:

ask@solent.ac.uk 023 8201 3039

How to apply

Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.

Please ensure you upload the following mandatory documents with your application.

  • Two academic references
  • Certified transcripts of qualifications, including English language proficiency if non-UK student
  • Copy of passport
  • Copy of current visa (if applicable)
  • A personal statement
  • Employer sponsor form where appropriate

Apply for the full-time course

Apply for the part-time course

Alumni discount

Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:

Solent Alumni with a:

  • First (1.1) will be offered a 50% discount to study at PG level
  • 2.1 or 2.2 will be offered a 20% discount to study at PG level

The discount applied will be based on the most recently completed course.

If you are currently a student at Southampton Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.

If are not following directly on from a course at Southampton Solent University, but have studied with us in previous years, you will need to register for the alumni discount.

Click here to register or to find out more

How to apply

What you'll study

Year one

PR in a Multimedia World (30 credits) 
This unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.

Multimedia Campaign Planning (30 credits) 
Students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.

Media Measurement & Evaluation (15 credits)
This unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).

Research Methods (15 credits) 
This unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.

Professional Practice (30 credits)
This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal practice programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.

Major Project/Dissertation (60 credits)
The culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Richard Berry academic profile Richard Berry Head of Subject View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Mark Joyce academic profile Mark Joyce Senior Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Lecturer View profile
Rob Dalton academic profile Rob Dalton Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment. 

Students study alongside industry experts with a wealth of first-hand insight to share. The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.

Your future

Suitable roles for graduates include:

  • Public relations (agency and in-house)
  • Marketing
  • Digital and social media communications
  • Crisis management
  • Internal communications
  • Research and analysis
  • Content management
  • Stakeholder relations
  • Customer communications analysis
  • Brand partnership

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Industry links

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

  • Dissertation/Final Project
  • Multimedia Campaigns
  • Professional Practice
  • Evaluation and Measurement
  • PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events. 

Placements

Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience. 

Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer. 

 

Further study

Enhance your career prospects by continuing your study at Solent.

Visit us

Our next open day is Saturday 25 November 2017

Find out more