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About the course

Are you considering a career in advertising, public relations or marketing? Southampton Solent University’s one-year advertising and public relations top-up covers a range of corporate and marketing communications skills, boosting your employability and helping you to secure a full undergraduate degree in just one year.

Students study a core curriculum designed to help prepare them for executive employment. This core curriculum of PR strategy, campaign planning and account management is supplemented by a final major research project. This project, as well as the optional units, enables students to tailor the course to suit their career ambitions.

The course team’s strong industry links have provided past students with networking opportunities, live client briefs and industry feedback sessions. This helps to ensure that graduates leave the course ready for the professional workplace and with a strong understanding of industry practices.

Students are also encouraged to carry out work experience alongside their regular studies. The course team’s close links with industry have helped past students secure placements at agencies including Five-by-Five, Remarkable, Revolver and Ogilvy PR.

Advertising and public relations top-up students may also wish to pitch for paid work at Solent Creatives, the University’s creative design, communication and marketing agency. Solent Creatives specialise in connecting students with businesses who need creative support. These extra-curricular projects help students to strengthen their portfolio of professional work and get hand’s on experience of client management.

Built in work experience placement Further studies Top-up degree

Students study intensively, building on their existing qualifications and earning a full degree in just one year.

What does this course lead to?

The course equips students for careers in the marketing and communications departments of public and commercial organisations.

Previous graduates of this course are working in a wide range of relevant professions, including public relations, online environments, advertising and marketing.

Who is this course for?

This course is ideally suited to students who don’t want to specialise too strongly in either advertising or public relations. Graduates will be well suited to work in internal marketing and communications departments or in a range of agency roles.

Facts & figures

UCAS Codes icon

UCAS Codes

Full Time

  • 1 Year Standard Entry PN25
Fees icon

Fees and Costs

Tuition fees

The tuition fees for the 2017/2018 academic year are: 
UK and EU full-time fees: £9,250 per year

Whilst these inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval.

The international tuition fees for the 2017/18 academic year are:
International full-time fees: £11,000 per year

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Key entry requirements icon

Key entry requirements

  • Relevant HND/foundation degree pass with merit overall (55 per cent) or equivalent, 240 CATS points from a relevant three-year degree.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?
Contact our Ask Solent team:



023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

How to apply

What you'll study

Year One

Core units
  • Major Project
  • PR Strategy Campaign Planning and Evaluation
  • Advertising Account Management and Planning


  • Direct Digital Marketing
  • Not-For-Profit Advertising
  • Ethics, Issues and Crisis Management
  • Solent Live
  • Working in the Creative Industries
  • Freelancing at Solent Creatives
  • Creative Entrepreneurial Freelance Practice

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Caroline Barfoot academic profile Caroline Barfoot Senior Lecturer View profile
Dr Catherine Sweet academic profile Catherine Sweet Senior Lecturer View profile
Dr Mark Farwell academic profile Mark Farwell Senior Lecturer View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Rob Dalton academic profile Rob Dalton Associate Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Associate Lecturer View profile


The University provides excellent learning resources and facilities to its students, from campus-wide wireless to extensive library services and dedicated student working spaces with plenty of laptop points. You’ll have access to all the tools of modern professional communications including Adobe Creative suite, analytics software and social media management software.

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.


Students can also tailor the course to their own ambitions, selecting from a range of optional units that include crisis management, digital marketing, persuasive communication and not-for-profit advertising.

Your future

Suitable roles for graduates include:

  • Advertising
  • Public relations
  • Marketing and sales
  • Research
  • Design
  • Photography
  • Film-making
  • Postgraduate education

Industry connections

You will have the chance to work on industry briefs, as well as the opportunity to organise, set up and film a live event.

Our strong links with industry help ensure that you’ll receive mentoring, input and feedback from working professionals, as well as helping you make contacts in the advertising world. The course has previously incorporated guest lectures from agencies including Work-Club, Saatchi and Saatchi, AKQA, Thinking Juice, Karmarama, the National Advertising Benevolence Society (NABS), the Internet Advertising Bureau (IAB) and Bray Leino.

You will also learn from guest lectures and take part in visits to London agencies such as Fallon, JWT, Beattie McGuinness Bungey and Wearesocial for portfolio surgeries and critiques of campaign ideas. We work closely with D&AD, Young Creative Network (YCN) and the Institute of Direct and Digital Marketing (IDM), and participate in the New Blood exhibition held in London every year.


Solent’s strong industry partnerships and our in-house design and marketing agency, Solent Creatives, provide extensive opportunities to work for commercial clients, supported by the course team.

Further study

Enhance your career prospects by continuing your study at Solent.

Visit us

Our next open day is Saturday 15 October 2016

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