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About the course

Hoping to pursue a career in public relations, reputation management and communications? With a strong history of student satisfaction and graduate employment, Solent University’s professionally accredited public relations and communication programme can help equip you with the broad range of modern media skills that industry employers are seeking.

Our publicity study courses ranked 8th out of 17 other UK institutions for student satisfaction (NSS 2019).

The course curriculum is designed to help prepare students to secure employment at an executive level after graduation. The structure evolves year-on-year, making public relations and communication a key focus as students develop the writing, digital, communication and strategic planning skills required to thrive as a PR executive. 

Students study a curriculum designed with their future employability in mind. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Solent with a wealth of industry relevant experience to show potential employers. 

PR and communications at Solent is accredited by the CIPR and supported by CIPR Wessex. Not only does this show employers that the course content meets industry standards, it also gives students the chance to take part in ‘meet the professionals’ events, networking sessions and work placement opportunities. 

This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
This course has been accredited by a professional body.
Professional accreditation
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

PR at Solent is accredited by the Chartered Institute of Public Relations (CIPR) – a mark of quality reserved for courses that are best suited to prepare students for professional employment.

What does this course lead to?

Over the last two years Solent PR graduates have been employed by companies including: Hotwire, Wales Office, Deferro Communications, Alto Social Analytics, Berkley PR, The Communications Store, The Media Eye,PRCo International, i2i Events Group, BMW Ltd, Open Door PR. 

Who is this course for?

PR at Solent is well suited to students who aspire to careers in PR, social media, public affairs, marketing internal communications and brand management.

Applicants can come from a wide range of academic and creative backgrounds, but will ideally be passionate about communications, communication technology and popular culture.

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 4 Years Journalism, Advertising and Marketing Foundation Year P2P9
  • 3 Years Standard Entry PH26
Fees icon

Fees and costs

Tuition fees

The 2020/21 tuition fees are not yet available. For guidance, the 2019/20 fees were:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £12,875 per year

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2020/21 other costs are not yet available. For guidance, previous other costs have been:

Optional costs:

Hardcopy printing of two dissertations: £50.00
CIPR Membership: £35.00

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time 3 years Apply

Foundation Year in Journalism, Advertising and Marketing route:

Mode of study
Full-time 4 years Apply

What you'll study

Year one

Core units
  • Introduction to Public Relations 
  • Marketing Principles
  • Creative Digital Technology
  • PR in the community
  • Communications in Organisations
  • Consumer Behaviour

Year two

Core units
  • Integrated Marketing Communications
  • Corporate Communications
  • Digital PR
  • PR and Communication in a Digital World
  • Employability and Work Placement Skills
  • Academic and Marketing Research

Year three

Core units
  • Ethics, Issues and Crisis Management
  • Work Placement and Career Development
  • PR Strategy and Campaign Planning
  • Final Major Project
  • Creative Digital Technology


  • Freelancing at Solent Creatives
  • Creative Business Start-up
  • Digital Marketing
  • International Marketing

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Sally Holland academic profile Sally Holland Course Leader View profile
Dr Mark Farwell academic profile Mark Farwell Senior Lecturer View profile
Rob Dalton academic profile Rob Dalton Associate Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


The University provides excellent learning resources and facilities to its students, from campus-wide wireless to extensive library services and dedicated student working spaces with plenty of laptop points. Students have the opportunity to use our range of media facilities to support their studies. These facilities include Apple Mac and radio studios, as well as our own in-house creative agency, Solent Creatives.

Solent University is proud to offer our students a range of high-end media facilities. Students also have the opportunity to access our extensive media loans facility, where they can book time with the University’s facilities and borrow high-end video production and photography equipment.

Students are guided as they learn the essential skills required for in-house, agency or freelance employment. These skills include writing, ideation, presentation, research, creative thinking, digital strategy and general media skills.

Your future

This course provides the theory and practice required to help students progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

  • Public relations executive
  • Account executive
  • Press officer
  • Social media executive
  • Communications officer
  • Public affairs officer
  • PR and marketing officer
  • Engagement executive
  • Internal communication executive
  • Customer communications analyst
  • Brand partnership executive.
  • Students here produced some outstanding work, some of it of a professional standard that I would have paid for as a client, which I think is the true test of employability skills.

    External Examiner on PR students

  • I love this course and the lecturers offer a lot of support. The facilities are great.

    Mihaela Cosac, Graduate

  • Having lecturers who are professionals in the industry helps prepare you for the real world of PR.

    Paige Hiley, Student

Industry links

The degree has excellent links with CIPR Wessex, the local branch of the industry body. Through this connection the degree runs an annual ‘meet the professionals’ event.

Each year the final year PR strategy unit and the first year unit work directly with local not-for-profit organisations. Recent students have worked with companies such as Hamble Lifeboat, Breast Cancer UK, The Society of St James, Age UK, The Big Issue and the NHS.

Fleet Street Communications have also recently supported the degree by providing live briefs and student placements, and by attended our Solent PR conference.

Recent guest speakers have included representatives from Hampshire Constabulary hostage negotiation team, Hotwire, Dominic Walters IoIC, and Bethany Ansell, Lemon Squeezy Marketing, and The CommsCo.

Students are also encouraged to carry out work experience alongside their regular studies. The course teams close links with industry have helped past students secure placements at agencies including Five-by-Five, Remarkable, Revolver and Ogilvy PR.


All PR students are expected to undertake a minimum of two, two-week placements between level 5 and 6. The level 5 unit ‘Employability and Work Placement Skills’ supports students to find the most appropriate work experience to build their professional portfolio. Furthermore, all level 4 students will be given the opportunity to undertake a minimum of two weeks work experience towards the end of level 4. Students have recently found placements with organisations including Fleet Street Communications, Carswell Gould, Grayling, LeePeck Group, Deferro Communications and Remarkable Group.

Students are also encouraged to apply and pitch for paid work at Solent Creatives, the University’s creative design, communication and marketing agency. Solent Creatives specialise in connecting students with businesses who need creative support. These extra-curricular projects can help students to strengthen their portfolio of professional work.

Graduate stories

Thomas's story

Thomas Carr - Marketing Executive at Standard Brands

What is your favourite memory of your time at university?
The whole experience is something I will never forget, the friends I made and the lifestyle I led. If I had to pick one memory, it would be when our lecturer brought in a hostage negotiator! It was an incredibly interesting lesson and it taught us the value and importance of tailoring communication to the situation.

What do you do now and what does your job involve?
I work in the marketing department at Standard Brands (UK) Ltd. I'm involved in tactical planning, scheduling, execution and delivery through multiple media channels across global markets. I'm proud that I took a major role in implementing a new social media strategy for the business, enlisting a new agency to produce engaging social media content across the UK, Ireland and USA.

How did you change as a person during your time at Solent?
I gained a better understanding of the world, I went from a fairly sheltered life to, in a small way, being on my own (although my family were never far away). It taught me to fend for myself and ultimately aided me in evolving into the man I am today.

What advice would you give to someone thinking of studying at Solent?
I would say go for it, it's a great university filled with great lecturers! My sister followed my footsteps and studied at Solent.

Further study

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