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About the course

Do you have an eye for style? Want to use your love of fashion to research and forecast new trends for fashion and lifestyle brands? This unique and dynamic degree – the only one of its kind in the UK – will help you build your professional network, gaining the skills and know-how required to begin an exciting career in the multi-billion pound global trend forecasting arena.

Trend forecasting is becoming increasingly important for the creative industries and the sector has seen a massive growth in companies offering businesses a way to create a picture of the future. Collating social, cultural and consumer behaviour research allows forecasters to create a foundation for predicting future shifts in taste. Monitoring how and why trends grow from early adopter to mass appeal status requires graduates with a deep understanding of society and culture alongside excellent research skills and creative communication.

Southampton Solent’s BA (Hons) Trend Forecasting offers intuitive and forward thinking students the chance to hone and shape their own ideas and creativity alongside a solid understanding of today’s society and culture, creating links between the everyday and the obscure to arouse desire for a new concept, product or style.

Students will gain strategic insights into what it takes to set the trends and shape the future of products, services and communications campaigns within the creative industries. To aid this, the course explores consumer behaviour, the anatomy of trends and the alchemy of innovation to create confident graduate practitioners in high demand by a range of brands, retailers and creative agencies. 

To complement their studies and aid employability, students are expected to complete 100 hours’ work experience to help develop a dynamic portfolio, a global awareness of their skills and how to use them to best effect, as well as a working knowledge of the industry.

Study abroad Built in work experience placement Further studies

Students are taught by a team of academics and industry practitioners with extensive experience in the creative industries.

What does this course lead to?

This course can help creative, visual graduates shape an exciting and dynamic career in many areas within the fashion and lifestyle industries. There may also be the opportunity to progress on to further study with a master's degree.

Who is this course for?

This course is well-suited to creative, commercially aware individuals who wish to pursue a career in the business of fashion, lifestyle and consumer behaviour. 

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 3 Years Standard Entry GG39
  • 4 Years Design Foundation Year N56N
Fees icon

Fees and costs

Tuition fees

The 2018/19 fees are not yet available. For guidance, the 2017/18 fees were:

UK and EU full-time fees: £9,250 per year
International full-time fees: £11,000 per year 

Whilst these inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

The 2018/19 other costs are not yet available. For guidance the 2017/18 costs were:

Optional trips to Paris and New York (prices will be based on real-time air fares and hotel rates).

End of year show budget (will be at students' discretion).

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.


Key entry requirements icon

Key entry requirements

96 UCAS tariff points from A-levels or equivalent

  • A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Applicants will be required to submit an e-portfolio.
  • Alternative entry to this course is available through the Design Foundation Year.

Portfolio brief:

Before submitting your portfolio, please read the BA (Hons) Trend Forecasting portfolio brief

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


93%

of students feel that the library resources have supported their learning well

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team:

ask@solent.ac.uk 023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

How to apply

What you'll study

Year one

Core units
  • Fashion Research and Visualisation
  • Fashion Communities and Networks
  • Fashion Editorial
  • The Fashion Image
  • Digital Fashion Landscapes
  • Fashion PR, Branding and Marketing

Year two

Core units
  • Trends and the Consumer
  • The Trend Writer
  • The Business of a Trend
  • Ethnography, Anthropology and the Cultural Mix
  • Professional Practice for the Trend Forecaster's Toolkit

Options

  • Marketing and Consumer Behaviour
  • Fashion Business
  • The Fashion Frame
  • Buying and Merchandising

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units
  • Digital Futures
  • The Trend Entrepreneur
  • Work Based Learning
  • Portfolio Development

Options

  • Final Major Project
  • Dissertation

Please note: Not all optional units are guaranteed to run each year.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Key figures

80%

Assessment by coursework

20%

Practical exams

Students' work

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

You’ll have access to retail equipment for practical activities based around visual merchandising and product analysis. To assist with degree studies, students have access to our media academy. This area houses Mac suites with the latest Adobe Creative Suite software, as well as digital reprographics rooms for design work.

The course places a key focus on employability, and students are expected to gain 100 hours’ work experience, which will help them bring their studies into a ‘real world’ environment.

Your future

This course is designed to give you all the skills you'll need to develop a career forecasting trends for the fashion and lifestyle industries.

Suitable roles for graduates include:

  • Trend forecaster
  • Trend designer
  • Consumer behaviourist
  • Trend analyst
  • Product co-ordinator
  • Strategic planner.

97%

of students go on to work and/or study six months after finishing the course

70%

of those students are in a professional or managerial job
  • Solent has equipped me for the workplace – I have had to do countless presentations, write a marketing strategy, various reports, research and so on, and I wouldn't have been able to do that without what I learnt in my time at uni! I originally applied for the company's graduate scheme – instead they offered me a position within the marketing department and I am now responsible for marketing activities for a complete business unit.

    Hannah Kempster, Graduate

Industry links

The course has been designed in collaboration with a leading industry panel to ensure the skills, learning and assessment meet the requirements of this face-paced industry.

A wide range of cross-industry speakers enrich the curriculum and help students build their professional network upon graduation.

Placements

Employability is key to this course, and with the help of a dedicated team of industry experts who manage the work-based learning unit, students use the alumni network and the University’s industry links, as well as Solent Futures and Solent Creatives to seek out, apply for and secure a work placement for a minimum of 100 hours.

The placement will help students build their industry knowledge and gain valuable inside experience to help shape their final projects, enhance their CVs and add a real world approach to their portfolios.

Past students on other fashion-related courses have secured placements at Kurt Geiger, Top Shop, Ted Baker, Selfridges, Hugo Boss, Harper's Bazaar, ASOS and other leading UK brands, as well as independent publishers, designers and creative agencies.

Further study

Enhance your career prospects by continuing your study at Solent.

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