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Wednesday 16 March 2016

Beth Varndell's Victory!

This year’s Shorefield Design Prize, as it has become know, saw students designing a brochure that could sell the dream of holiday home ownership.

Steve Lannin, a senior member of the graphic design tutoring team, had this to say about 2016’s challenge:

“Shorefield have once again set a great challenge for our students, presenting them with real problems faced by modern businesses. While the cash incentive helps engagement, the opportunity to work on a live project is the real prize, enhancing student portfolios.”

Beth Varndell receiving this year’s prize from Simon Pitman, the head of marketing at Shorefield.

Simon Pitman, Group Head of Marketing at Shorefield, presented this year’s prize of £300 to Beth Varndell, a second-year graphic design student. Beth spoke to us about her work:

“The target audience was families, grandparents and business owners that are looking to purchase a luxury holiday home that they can escape to whenever they choose. I was to “sell the dream” and make the brochure promote both the holiday home ownership details and the beautiful location in one brochure

“My design appealed to them as I used an illustrative style and abstract shapes to portray a cloud. The layered images made it look like the reader was looking into a dream. The colours I chose allowed the brochure to represent all the different parks e.g. green for forest and blue for coastal.”

Congratulations Beth – keep up the great work!


Are you working towards a career in graphic design? Find out more about our graphic design course.