Wednesday 16 March 2016
Beth Varndell's Victory!
This year’s Shorefield Design Prize, as it has become know, saw students designing a brochure that could sell the dream of holiday home ownership.
Steve Lannin, a senior member of the graphic design tutoring team, had this to say about 2016’s challenge:
“Shorefield have once again set a great challenge for our students, presenting them with real problems faced by modern businesses. While the cash incentive helps engagement, the opportunity to work on a live project is the real prize, enhancing student portfolios.”
Simon Pitman, Group Head of Marketing at Shorefield, presented this year’s prize of £300 to Beth Varndell, a second-year graphic design student. Beth spoke to us about her work:
“The target audience was families, grandparents and business owners that are looking to purchase a luxury holiday home that they can escape to whenever they choose. I was to “sell the dream” and make the brochure promote both the holiday home ownership details and the beautiful location in one brochure
“My design appealed to them as I used an illustrative style and abstract shapes to portray a cloud. The layered images made it look like the reader was looking into a dream. The colours I chose allowed the brochure to represent all the different parks e.g. green for forest and blue for coastal.”
Congratulations Beth – keep up the great work!
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