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Monday 17 October 2016

Jessica Higham - PR students of the month

Name: Jessica Higham

Twitter ID: @JessicaHighamPR 


When did you first decide you wanted to study PR? 

At first I was looking into advertising, marketing or social media. However, after going into financial services company Aviva, I came across a PR manager who spoke to me about all the different areas she gets involved in. This made me realise how varied PR is and that really attracted me to the industry. 

Why did the Solent PR course stand out to you? 

After looking at the different universities that ran a PR course, Solent stood out to me because of how well they link their studies into the real world of work.

When visiting the University, the enthusiasm of the course/unit leaders really influenced me. Having lecturers from a variety of different sectors of the industry means I get a lot out of each unit.

What has been your favourite unit so far? 

My favourite unit so far has been ‘Introduction to PR’, which took place in first year. I really enjoyed coming up with ideas and writing up a group promotional campaign for our chosen product. I also enjoyed creating our campaign radio advert as this was something I’d never done before.

The other units that I have enjoyed include ‘Visual and Digital Communications’ and ‘Marketing Fundamentals’, as these are both topics that I was very interested in from the beginning.

What has been the highlight of your studies so far? 

I’ve enjoyed learning all the new skills needed in the PR industries such as writing up campaign and marketing reports, communication styles, InDesign and Radio skills and working in groups to create PowerPoint presentations/pitches.

I’ve also enjoyed the company on the course. Everyone is extremely friendly and sociable and we all get on so well, which makes the course more enjoyable and relaxed.

What are your tips for A level students considering a PR degree? 

I would advise them to talk to people in the industry if possible, as I think this gave me the biggest insight into what I could be doing in the future. I would also advise them to look at existing student’s blogs and get an insight in what they participate in and talk about.

I also took my time in making my decision on what course I wanted to do and didn’t rush into anything, which is very important.