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Wednesday 7 June 2017

The opportunities for a PR professional are countless, but the competition in this job is intense. According to the Chartered Institute of Public Relations (CIPR), PR ranks as one of the top three most popular career choices for graduates in the UK.

It is a fast moving career and although CIPR suggests that you will work about 1-3 years in each positon, this is not set in stone. In order to progress up the Public Relations ladder it may take longer depending on your skills and experience.


When working in-house CIPR suggests that on average you work:

1 to 2 years as a public relations assistant and then 2 or 3 years as a public relations officer, senior public relations officer and public relations manager. Before being promoted to head or director of public relations.

When working in a consultancy CIPR suggests that on average you work:

1 to 2 years as a junior account executive and then 2 or 3 years as an account executive, senior account executive and associate director. Before being promoted as head of a particular specialism in the consultancy or a partner.

Who does well in Public Relations?

Individuals that do well in PR usually have strong communication skills, through both written and spoken language. You will need to learn quickly in this ever changing industry and adapt to changes in order to do well on a set career path. 

If you are interested in studying Southampton Solent University's Public Relations and Communication course, please follow the link here