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Tuesday 25 April 2017

Before you can establish what Public Relations is, you should understand what Public Relations isn’t…

PR is NOT spinning a story or covering things up: Most people have this false perception that PR is all about false representation or lying to make something sound better than it is. PR is actually about telling the truth and is often utilised to give a voice to people that don’t have one.Public relations works with journalists to update the public on the organisation. PR is all about communication and spreading the word. PR is actually about accuracy, honesty and imparting information in context.

The Chartered institute of Public Relations definition of Public Relations

“Public Relations is about reputation - the result of what you do, what you say and what others say about you.

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

The Public Relations and Communications Association definition of Public Relations

“Public relations, or ‘PR’, is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image.

In simplistic terms PR is about reputation and influencing opinion through the power of communication.

PR practitioners are often viewed as spin doctors or glamorous young party people. It is actually a job that requires hard work, skill and organisation. PR is a challenging profession! Modern companies view public relations as a vital part of their companies’ repertoire. PR consultant’s job is to positively promote an organisation in its most positive light, enhancing its reputation now and for the future. 

Check out the PRCA website here and the CIPR website here to find out more about Public Relations.