Reflecting the importance of content marketing for all brands, the session will focus on developing a campaign plan including marketing, advertising and public relations. Responding to a client brief, you will consider your competition, target audience and positioning your product. Using an agile development process, you could have the opportunity to build your strategy, develop creative concepts, storyboard a YouTube viral and plan a social media campaign.
Duration: 1-2 hours (flexible)Maximum number of students: 20
Responding to our client's brief for a new fashion magazine, students have the opportunity to create original digital artwork in our professional photographic studios and learn how to incorporate this into their own magazine cover design. They could use their journalistic skill to create imaginative, eye-catching text, or employ their stylistic design skills to create original and compelling imagery. Students are guided at all stages, from the initial concept through to the final product. At the end of the day, they will have launched the face for a new magazine concept - online and in print!
Duration: 90 minutes (minimum)Maximum number of students: 40