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Caroline Barfoot

Caroline Barfoot

Academic Leader

School of Business, Law and Communications

023 8201 6105 ext. 6105 Room no. Solent Creatives/JM231


Caroline worked in media and marketing for more than 20 years. Her career began in the media sales department of Granada Television, and after four years of liaising with clients and agencies, she decided to move to an agency and became business development director of Ravey Street Advertising.

Two years later she and a colleague set up a through-the-line agency called Antenna. Ahead of its time, Antenna offered advertising, direct marketing, PR and sales promotion. The company boasted clients such as Barclays Bank, ASDA, Thomas Cook, and Rank Leisure. Antenna was bought out in 1998 and Caroline became a freelance marketing consultant before starting a career in lecturing in 2001. She began lecturing part-time in 2002 and was appoint full-time in 2004.

In 2014, Caroline was appointed as academic leader for Solent Creatives, the University’s unique initiative to link our talented students with businesses locally. Her broad commercial experience in the creative industries helps her to guide students as they work as freelancers. Her research now focuses on enterprise education and how Solent University can support students to improve their employability through real-world experiences. She is a member of the Creative Industries Research Network and an enterprise fellow. She is responsible for leading on teaching and learning in the School of Communications and Marketing.

Taught courses

Further information

  1. Industry experience

    Caroline has many years experience of work within PR and marketing. This section contains more information about Caroline's work history and any advantageous industry links she maintains.

    1998 - 2004: Freelance marketing consultant.

    1997-2001: Non-executive director at Sandy Balls Estates Ltd.

    1991 - 1998: Board director at Antenna Ltd.

    1989 - 1991: Business development director at Ravey Street Advertising.

    1985 - 1989: Account manager at Granada Television Ltd.

  2. Recent publications

    Find out more about Caroline’s recent publications. Publications can include articles in academic journals; book chapters or full books; creative projects; conference participation and multimedia works.


    Co-author of 'The Fundamentals of Creative Advertising' Burtenshaw, Mahon and Barfoot. Published by AVA Publishing, January 2006. Second edition published in 2011.

  3. Research interests

    Caroline has a number of research interests, most notably around the creative industries and learning and education.

    Caroline's research interests include:

    • Enterprise fellow focussed on identifying new opportunities to enhance student prospects.
    • The creative industries and the value of creative networks.
    • Enterprise education.
    • Heutagogy.
    • Lifelong learning/CPD.
    • Self-directed learning.

    In April 2015, Caroline was part of the evaluation team that assessed the impact of Recreate, an EU initiative to develop creative clusters to boos the local economy in key strategic areas.

    Caroline is also currently working on a research project to map the local creative industries.

  4. Teaching experience

    Caroline has significant experience of teaching marketing at an undergraduate level. To find out more about Caroline’s teaching experience, please follow the link below.

    Teaching roles

    2004 - present: senior lecturer in units including account management and planning, direct and digital marketing, introduction to advertising, research methods, and market research.

    Course development

    Caroline has developed new courses for the University, including a programme of master's courses.