Caroline has many years experience of work within PR and marketing. This section contains more information about Caroline's work history and any advantageous industry links she maintains.
1998 - 2004: Freelance marketing consultant.
1997-2001: Non-executive director at Sandy Balls Estates Ltd.
1991 - 1998: Board director at Antenna Ltd.
1989 - 1991: Business development director at Ravey Street Advertising.
1985 - 1989: Account manager at Granada Television Ltd.
Find out more about Caroline’s recent publications. Publications can include articles in academic journals; book chapters or full books; creative projects; conference participation and multimedia works.
Co-author of 'The Fundamentals of Creative Advertising' Burtenshaw, Mahon and Barfoot. Published by AVA Publishing, January 2006. Second edition published in 2011.
Caroline has a number of research interests, most notably around the creative industries and learning and education.
Caroline's research interests include:
- Enterprise fellow focussed on identifying new opportunities to enhance student prospects.
- The creative industries and the value of creative networks.
- Enterprise education.
- Lifelong learning/CPD.
- Self-directed learning.
In April 2015, Caroline was part of the evaluation team that assessed the impact of Recreate, an EU initiative to develop creative clusters to boos the local economy in key strategic areas.
Caroline is also currently working on a research project to map the local creative industries.
Caroline has significant experience of teaching marketing at an undergraduate level. To find out more about Caroline’s teaching experience, please follow the link below.
2004 - present: senior lecturer in units including account management and planning, direct and digital marketing, introduction to advertising, research methods, and market research.
Caroline has developed new courses for the University, including a programme of master's courses.