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Caroline Barfoot

Caroline Barfoot

Academic Leader

School of Business, Law and Communications

023 8201 6105 ext. 6105 Room no. Solent Creatives/JM231


Caroline worked in media and marketing for more than 20 years. Her career began in the media sales department of Granada Television, and after four years of liaising with clients and agencies, she decided to move to an agency and became business development director of Ravey Street Advertising.

Two years later she and a colleague set up a through-the-line agency called Antenna. Ahead of its time, Antenna offered advertising, direct marketing, PR and sales promotion. The company boasted clients such as Barclays Bank, ASDA, Thomas Cook, and Rank Leisure. Antenna was bought out in 1998 and Caroline became a freelance marketing consultant before starting a career in lecturing in 2001. She began lecturing part-time in 2002 and was appoint full-time in 2004.

In 2014, Caroline was appointed as academic leader for Solent Creatives, the University’s unique initiative to link our talented students with businesses locally. Her broad commercial experience in the creative industries helps her to guide students as they work as freelancers. Her research now focuses on enterprise education and how Solent University can support students to improve their employability through real-world experiences. She is a member of the Creative Industries Research Network and an enterprise fellow. She is responsible for leading on teaching and learning in the School of Communications and Marketing.

Taught courses