Emma Pritchard

Emma Pritchard

Senior Lecturer

School of Art, Design and Fashion

023 8201 6306 ext. 6306 Room no. JM506

Biography

Emma has been with Solent university since 2008. She graduated from the University of Southampton with a BA (Hons) in Fashion and then later accomplished a Master of Arts in International Fashion and Textiles with Marketing in 2010, which allowed her to study within international schools of fashion such as Institute Frances De La Mode Paris, and the Hoog School Ver De Kunsten in the Netherlands. During her MA studies, Emma was awarded a scholarship towards funding her studies by the Textile Institute, Guild of Weavers.

Emma has taught a range of fashion branding, buying and merchandising, marketing, multi and omni-channelling units across the School of Fashion, working predominately with BA (Hons) Fashion Management with Marketing.

Currently, Emma is also an external examiner for BA (Hons) Fashion Design and Technology at Manchester Metropolitan University. Emma has also served as an external assessor for the London College of Fashion for the development of new degrees including; BA (Hons) Fashion Marketing and BA (Hons) Fashion Visual Merchandising and Branding.

As part of Emma's on-going research she currently works with the London College of Fashion in the role of dissertation supervisor for the BA (Hons) Fashion Management with Marketing course, as well as specialising in the development of live projects and the embedding of theory and practice of work based learning within the fashion industry.

Taught courses

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BA (Hons) Fashion Management with Marketing (Top-up)
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BA (Hons) Fashion (Top-up)
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BA (Hons) Fashion Buying and Merchandising
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BA (Hons) Fashion Graphics
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BA (Hons) Fashion Photography
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BA (Hons) Fashion Management with Marketing
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BA (Hons) Fashion

Further information

  1. Industry experience

    Prior to pursuing a career within academia, Emma worked for many well-known fashion brand such as Ted Baker, Fat Face, Paul Costelloe and Muji...

    Prior to pursuing a career within academia, Emma worked for many well-known fashion brand such as Ted Baker, Fat Face, Paul Costelloe and Muji (Tradia Europe) across roles in buying and production.

    Drawing on 10 years of industry experience, Emma's personal focus is the development of industry supported live projects and the embedding of real world skills sets. Recently Emma has developed live projects and gained industry support from such brands as Ted baker, Fat Face , Brandon, Mudpie, ILovedust, Superrb and WestQuay.

  2. Recent publications

    Emma has had several conference papers recently publicised. Follow the link for more information...

    London College of Fashion 2015 Attainment: Experiential blended learning, bridging the gap between theory and proactive: Higher Education on the brink of a learning revolution. 

    Southampton Solent university teaching and learning conference 2015: Experiential blended learning, bridging the gap between theory and proactive: Higher Education on the brink of a learning revolution. 

    Royal College of Art 2012 Fashioning the City, Exploring Fashion Cultures, Structures and Systems: Industry, Government and Fashion: A symbiotic relationship in the development of Cultural Economy.

    ICICTE International Conference on information Communication Technologies in Education – Industry, Government and Fashion: A symbiotic relationship in the development of Cultural Economy.