James is an associate lecturer in sport sociology, teaching on the sport coaching and development, sports studies and sports studies and business courses. He attained his BA (Hons) in sport studies and business and masters in sport development from Southampton Solent University.
Aside from teaching, James is the business coordinator at EduMove. EduMove (education through movement) is a teaching methodology that promotes the learning of academic subjects through movement games and activities. James is responsible for supporting, directing, organising and controlling project activities, designing and developing products and services, managing day to day operations and contributing to longer-term strategic priorities.
James has also previously worked in international sport development in both Zambia and Ghana. In addition, at a local level he has with the Solent Sport network.