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Johnny  Hopkins

Johnny Hopkins

Senior Lecturer

School of Media Arts and Technology

023 8201 3000 ext. 3000 Room no. JM208

Biography

I blame the Beatles. If they hadn’t split up I may never have gone into the music and media industries. Until then music and newspapers were just something in the background. The hysteria around the Beatles’ demise brought both to centre stage of my four year old mind. What were the Beatles? Why were they important? From then on I became a music and media obsessive devouring what was on the radio and reading the newspapers.

Music and media form the core of my academic work and it’s exciting to help train the next generation of music and media executives.

In my teaching I draw on 25 years experience as a public relations director in the music, media and cultural industries. As head of press for Creation Records, I was the publicist for Oasis in the 1990s. Following that I set up a PR agency and worked with Kasabian, Sinead O’Connor, Jesus & Mary Chain, Graham Coxon (of Blur) and Primal Scream amongst others. Other clients have included music photographers Gered Mankowitz (Rolling Stones, Jimi Hendrix) and Dennis Morris (Sex Pistols, Bob Marley, Marianne Faithfull), visual artists like Anish Kapoor, Anthony Gormley and Billy Childish, Brighton Festival local councils, and regional development agencies.

Previously have done A&R (at creation), worked in the press office at One Little Indian Records, been a researcher at the Mechanical Copyright Protection Society (MCPS). In the mid and late 1980s I was a live promoter and DJ working with Happy Mondays, Primal Scream, My Bloody Valentine and Loop amongst others. Around that time I started a successful independent record shop.

Some of my photography has been published and exhibited in London and Tokyo. I am currently writing a chapter for an academic book on popular music and Englishness.

At Solent I organise the Live & Kicking music industry conference.

Taught courses

Further information

  1. Industry experience

    Johnny's industry experience includes being a public relations director with 25 years experience, expertise and extensive contacts in the music, media and cultural industries with clients over the years including...
    Public relations director with 25 years experience, expertise and extensive contacts in the music, media and cultural industries with clients over the years including musicians like Oasis, Sinead O’Connor, Kasabian, Graham Coxon, Jesus & Mary Chain and Lee ‘Scratch’ Perry, artists like Anish Kapoor, Anthony Gormley, Richard Wilson and Billy Childish, photographers like Gered Mankowitz (Rolling Stones, Jimi Hendrix) and Dennis Morris (Sex Pistols, Bob Marley, Marianne Faithfull), Brighton Festival, local councils, and regional development agencies.
  2. Teaching experience

    Johnny is a lecturer with 11 years experience, specialising in music business, music history, public relations, media marketing and communications, popular culture...
    Lecturer with 11 years experience, specialising in music business, music history, public relations, media marketing and communications, popular culture, art and history. Have led units at University of Sussex (International Summer School), Goldsmiths’ College (MA Music), University of Portsmouth (BA (Hons) Public Relations) and have taught regularly at Brighton Institute of Modern Music (BA (Hons) Music Performance).Given further guest lectures/workshops at Goldsmiths’ College, University of Leeds (Institute of Communication Studies), Regent’s College, Bristol Institute of Modern Music and Rutgers University (USA).
  3. Research interests

    Johnny's research interests include the UK independent music scene; fanzine culture; the arrival and impact of US rock’n’roll in 1950s Britain; moral panics; the impact of innovation...
    The UK independent music scene; fanzine culture; the arrival and impact of US rock’n’roll in 1950s Britain; moral panics; the impact of innovation and new technology on the media and music; the influence of film, art and politics on music; early US blues; the intertwined cultural histories of the country and soul in the American South; Motown and Civil Rights; 1960s US garage punk; 1960s UK freak beat; 1970s punk; the evolution of hip-hop in the late 1970s and 1980s; the influence of 1960s free jazz on rock musicians; Britpop; the importance of certain cities in music – New York, New Orleans, LA, Detroit, Memphis, Muscle Shoals, Liverpool, Manchester, Glasgow, London; music history in Britain, America and France; the hidden roots of popular music; the music business; the creative industries; representation of Native Americans in American and British popular culture; the influence of Native Americans on popular music; public relations, the media and how they shape society; perception, image and identity; use of national flags in popular music culture; popular music and national identity; the role of photography in building an artist’s image.
  4. Recent publications

    Johnny's recent publications include academic conference papers, guest lectures, workshops and industry conferences. For more information, follow the link below...

    Delivered three academic conference papers

    '"Britpop? More like Shitpop!" - Resisting the National Call to Arms and the PR Potential of a Marketable Scene in Favour of Going Global' (Global Studies Association conference: 'Living the Global: the cultural experience of globalization'. Roehampton University, 2015).

    'Flag of Convenience?: The Union Jack as a contested symbol of Englishness in popular music or a convenient media/ marketing device?' ('Mad Dogs and Englishness' conference, St Mary's University, 2013).

    'Teenagers Terrorised A City Last Night: the media representation of Teddy Boys at screenings of the film ‘Rock Around the Clock’ and the impact of this coverage on teen fans.' (Subcultures Network conference: 'Teenage Kicks: The Representation of Youth Subcultures in Fiction, Film and Other Media'. Keele University, 2013).

    Guest lectures/workshops

    Goldsmiths’ (University of London), Rutgers University (USA), University of Leeds (Institute of Communication Studies), Regent’s College (London), Brighton Institute of Modern Music and Bristol Institute of Modern Music.

    Southampton Solent University SMILEFest conference (2015).
    Panel organiser ‘The Future of Music’
    Discussing: modern marketing; musical trends, streaming.
    Panellists were: Mike Smith (vice president of music, Virgin-EMI); Tony Crean (band manager, Chemical Brothers); Anya Strafford (international marketing manager, Caroline Records)

    Involvement with industry conferences

    Southampton Solent University SMILEFest conference (2015). 
    Panel organiser ‘The Future of Music’.
    Discussing: modern marketing; musical trends, streaming. 
    Panellists were: Mike Smith (Vice President of Music, Virgin-EMI); Tony Crean (band manager, Chemical Brothers); Anya Strafford (international marketing manager, Caroline Records).

    Southampton Solent University Live & Kicking conference (2015).
    Chairman & organiser.
    Discussing: the live music industries. 
    Panellists included: Alan McGee (Creation Records owner/band manager); Russell Warby (Vice President of Music, WME; booking agent for Nirvana, Foo Fighters, Jack White); Jagz Kooner (DJ; producer; musician).

    Korean Cultural Centre (2014)
    Chairman and panellist. 'Artist Talk Party: Think In Music'
    Discussing: UK music industry; PR/marketing strategies; how to launch Korean indie bands in the UK.

    Southampton Solent University SMILE Fest conference (2014). 
    Chairman & organiser. 
    Discussing music topics: A&R; image-making & identity; the significance of Oasis & Nirvana in the 1990s and as heritage acts now. 
    Panellists included: Marcus Russell (Oasis manager); John Kennedy (XFM DJ); Laura Barton (The Guardian journalist).

    Southampton Solent University Live & Kicking conference (2014). 
    Chairman & organiser. 
    Discussing the importance of small independent music venues.
    Panellists included: Cerne Canning (Franz Ferdinand/Vaccines manager); John Harris (author & BBC/The Guardian journalist).

    Historical research for Oasis

    'What’s The Story Morning Glory' (2014) 12” x 12” hardback book in deluxe album boxset.

    Photography exhibition (2014-15) 'Oasis: Chasing The Sun 1993-1997'. London and Tokyo. One photograph included. Also featured in Esquire, NME and The Shortlist as well as discussed on BBC 6 Music.

  5. Work in progress

    Johnny is currently working on several projects including an expanded version of my 'Flag of Convenience?’ paper will be published as a chapter in the forthcoming ‘Pop and Englishness’ book (Bloomsbury Academic 2016). Follow the link below for more information...

    An expanded version of my 'Flag of Convenience?’ paper will be published as a chapter in the forthcoming ‘Pop and Englishness’ book (Bloomsbury Academic 2016)

    'Britpop and New Labour: cultural critique, media discourse and political change' (co-written journal article)

    'The Influence of Free Jazz and its Significance in the Detroit Rock Scene' (journal article)

    Researching and writing my MPhil/ DPhil on the influence of Native Americans on popular music and the representation of Native Americans in British popular music culture.