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Lesley Macdonald

Dr Lesley Macdonald

Associate Lecturer

School of Business, Law and Communications

023 8201 6709 ext. 6709 Room no. RM121

Biography

Dr Lesley Macdonald is an associate lecturer in marketing, research assistant, and dissertation supervisor at undergraduate and postgraduate levels. She is a Chartered Marketer, member of the Chartered Institute of Marketing, fellow of the Institute of Direct Marketing and member of the Chartered Institute of Public Relations. Lesley originally completed her MA Marketing Management (with distinction) at Southampton Solent University, when it was known as Southampton Institute.

She has been a unit leader on the Chartered Institute of Marketing’s Professional Postgraduate Diploma, managing marketing performance and MA Marketing Management Marketing concepts modules.

Further information

  1. Industry experience

    Lesley has extensive marketing experience. This section contains more information about Lesley's work history and any advantageous industry links she maintains.
    Lesley has over 20 years' commercial marketing expertise. She began her career as a graduate trainee for the UK retailer Sainsbury's, before moving into financial services marketing for Lloyds Private Banking, CIBC, Allied Irish Bank, Lloyds TSB Asset Finance and The Associates (now part of CitiGroup). She also has agency experience as an account director for an award winning Dorset based integrated marketing communications agency.
  2. Recent publications

    Find out more about Lesley’s recent publications. Publications can include articles in academic journals; book chapters or full books; creative projects; conference participation and multimedia works.

    Ranchhod, A., and Macdonald, L., (2012). 'Resonating with the Ethical-Religious Consumer: Effective Communications within the UK Supermarket Sector'. Journal of Public Policy & Marketing (submitted).

    Pervin, S., Wilman, M., Macdonald, L., Ranchhod, A., (2011). 'Consumer Attitudes Towards Key Ethical Retailing Issues: A Comparison of Bangladesh and the UK'. Academy of Marketing Conference, July.

    Macdonald, L., (2011). 'Communicating with the Ethical Consumer: Food Miles and Food Sustainability Perspectives'. SSU FBSE Research and Enterprise Conference, June.

    Pervin, S., Wilman, M., Macdonald, L., Ranchhod, A., (2011). 'Consumer Attitudes Towards Key Ethical Retailing Issues: A Comparison of Bangladesh and the UK'. SSU FBSE Research and Enterprise Conference, May.

    Macdonald, L., (2011). 'The Ethical Consumers’ Attitudes Towards Food Retailing in the UK'. SSU FBSE New Trends in Marketing Seminar, January.

    Briscoe, S., Hill, A., Macdonald, L., Mills, R., Wellington, S., and West, L., (2009). 'Introducing a Community of Pedagogic Practice to Support Learning', Teaching and Research Strategies within Southampton Solent University. Institutional Research Conference and Poster Presentation, July.

    Briscoe, S., Hill, A., Macdonald, L., Mills, R., Wellington, S., and West, L., (2009). 'Issues in the Development of a Community of Pedagogic Practice'. SEDA Spring Teaching, Learning and Assessment Conference, Underpinning Academic Practice with Research and Scholarship, May.

    Macdonald, L., and Briscoe, S., (2009). 'Introducing a Community of Pedagogic Practice Within Southampton Solent University Combining Physical and Virtual Learning Environments to Further Staff and Student Learning Experiences – A Case Study'. HEA BMAF Conference, April.

    Briscoe, S., Hill, A., Macdonald, L., Mills, R., Wellington, S., and West, L., (2009). 'Solent Community of Pedagogic Practice: Project Report'. Southampton Solent University.

    Wilman, M., & Macdonald, L., (2008). 'An Exploratory Study Investigating Part-time Postgraduate Students’ Preferred Modes of Learning and Study on Professional Postgraduate Marketing Courses'. HEA BMAF Conference, April.

  3. Research interests

    Lesley has an interest in a range of research areas. Follow the link below to find out more.
    Lesley has recently been awarded her PhD for her thesis entitled Communicating with the Ethical-Religious Consumer: Food Miles and Food Sustainability Perspectives. Her current research interests are communication and media, marketing management, the ethical consumer, consumer culture and attitudes, food ethics and sustainability, ethical food retailing and professional post-graduate students’ learning styles.
  4. Awards

    Follow the link below to find out more about awards Lesley has received in recognition for her work.
    Lesley was recently awarded a JISC Hi5 e-learning Innovation Award for the ‘Your Business Future’ initiative.