Clearing 2016

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BA (Hons) Fashion Management with Marketing

Learn to manage and market in the exciting world of modern fashion

Enquire: 023 8201 5066

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Southampton Solent University's fashion management programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

  • In previous years, students have had the option of a one-year work-placement. Recent students have worked at prestigious companies including Hugo Boss, Harvey Nichols, Stella McCartney and Calvin Klein.
  • Students have the opportunity to gain retail management experience through our student-managed high-street fashion store, Re:So, and through our in-house creative agency, Solent Creatives.
  • The curriculum is built around practical insights into the fashion industry. Past students have benefitted from working on live projects, going on site visits, listening to prestigious guest speakers and taking on work placements.
  • Students will be supported to organise their own fashion conferences and events.
  • Solent’s collaborative culture encourages students to work on shared projects with students from other creative courses including fashion design, hair and make-up, photography, film, tv and music.
  • The University’s close proximity to London ensures that students can attend industry events like London Fashion Week and Graduate Fashion Week.
  • Teaching is delivered by a supportive academic team with extensive industry experience.

The industry

The UK fashion industry contributes £26bn to the UK economy, up from £21bn in 2009, representing an increase of 22% in nominal terms (British Fashion Council). The fashion industry is estimated to support almost 800,000 jobs and is the largest employer of all the UK's creative industries.

As fashion brands, online magazines and the fashion PR industry as a whole continues to grow, this course will help equip you with the skills you’ll need to apply for graduate positions in a range of different businesses.

The programme

This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise, networking and employability skills.

Students have the opportunity to spend a year on work placement during the course, enabling them to experience first-hand the day-to-day operations of a fashion business. Previous work placements have been at exciting brands including Hugo Boss, Harvey Nichols, Stella McCartney, Calvin Klein and Sweaty Betty.

Students have also had the opportunity to go on site visits - recent trips have included the Fashion and Textile Museum and the T.M.Lewin headquarters.

To assist with degree studies, students have access to our media academy. This area houses Mac suites with the latest Adobe Creative Suite software, as well as digital reprographics rooms for design work.

The course is led by academic teaching staff who have extensive industry experience in branding, buying, merchandising, and marketing for major fashion brands. 

Next steps

Think a career in marketing might be for you? With opportunities to gain practical experience in a dynamic fashion environment, Solent’s fashion management with marketing programme is the ideal way to take your first step into the world of fashion.

Have you got a question about applying?


Don't just take our word for it...

Hannah Kempster
"Solent has equipped me for the workplace"
  More from Hannah

UCAS codes


  • 3 Years Standard entry W2NB

Placement (480 credit course)

  • 4 Years Standard entry W2NN

Typical entry requirements

2016 entry
240 UCAS Tariff points

2017 entry - New UCAS Tariff
96 UCAS Tariff points

Member of

Year one:


Core units

  • Marketing Principles in Fashion
  • Introduction to Finance
  • Introduction to Fashion Business
  • Fashion Narrative
  • Fashion Industry Process
  • Retail Environment

Year two:


Core units

  • Buying and Merchandising
  • Fashion Marketing Research
  • Multi-Channel Marketing Management
  • Fashion Recruitment and Development
  • International Fashion Communication


  • Management of Consumer Services
  • Freelancing at Solent Creatives
  • Model Your Business
  • Curriculum Plus
  • Work Placement

Year three:


Core units

  • Contemporary Fashion Marketing Strategies
  • Major Project
  • Work-Based Learning for Fashion and the Creative Industries
  • Creative Entrepreneurship Freelance Practice


  • Brand Development and Communication Strategies
  • Retail Management

Teaching, learning and assessment

The course is taught using a combination of lectures, seminars, tutorials, live projects, workshops, on-site visits and student-led events.

Work experience
The course has a keen focus on building employability skills through live projects. You’ll have the opportunity to get involved with our unique Re:So project, a student-run retail enterprise within the local Marlands shopping centre, or help organise a fashion show/conference and other events, forging links throughout the fashion industry.

Follow the Re:So blog to find out more

There is also an option to spend a year on work placement during the course, developing first-hand experience and drawing on support from the academic team. Previous work placements have included Harvey Nichols, Stella McCartney, Calvin Klein and Sweaty Betty, as well as high street brands.

The course is assessed via essays, reports, group and individual presentations and projects, assessments, in-class tests and a final-year project

Our facilities

You’ll have access to retail equipment for practical activities based around visual merchandising and product analysis.

Study abroad

The Solent School of Art, Design and Fashion has strong international contacts and welcomes student exchange, project work, collaboration and employment opportunities in a variety of international industrial centres such as China and India.

For more information, see

Southampton Solent University welcomes incoming exchange students from our partner universities under the European Union funded Lifelong Learning Programme – Erasmus and from other partners.

If you’re studying outside Europe then you may be able to study with us as an exchange student if there is a partnership agreement in place. If you are studying at a university which does not have a partnership agreement with us, then you could apply to study at Solent under our Study Abroad programme.

Web-based learning

Solent’s virtual learning environment provides online access to assignments, lecture notes, suggested reading and other course information.

Meet the Team

The course team consists of industry professionals and experienced academics who have backgrounds within the fashion industry. The team has a wealth of contacts and experience, all of which enhances the student learning experience.

UCAS codes


  • 3 Years Standard entry W2NB

Placement (480 credit course)

  • 4 Years Standard entry W2NN

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

This course is designed to give you all the skills you'll need to develop a career behind the scenes of the fashion industry, combining your interest in fashion with a creative approach to business and management.

Suitable roles for graduates include:

  • Marketing and PR assistant
  • Marketing assistant 
  • Menswear production assistant 
  • Merchandising assistant
  • Production assistant 
  • Projects co-ordinator 
  • Assistant buyer
  • Merchandiser
  • Retail department manager 
  • Graduate administrator
  • Stock management officer 
  • Visual merchandiser
  • Buyers admin assistant
  • PR assistant
  • Sales assistant.

Links with industry

Some units are co-delivered by industry experts. Southampton Solent University has relationships with a range of retail and fashion companies including TM Lewin, Tesco, Next, Fat Face and Rapanui. These businesses contribute to course content, ensuring the units you study remain up-to-date and relevant.

Industry experts also provide guest lectures. Recent speakers have come from BHS, Schuh, TM Lewin and Ted Baker.

On the four-year version of the course, you’ll have an opportunity to spend a year working in the fashion industry, drawing on the University’s employer network to find a placement.

You’ll be able to get involved in university projects such as Southampton fashion week, which is organised by final-year students. This high-profile project provides opportunities to work in many roles including market research, event organisation, fashion design, contract management and community involvement.

Transferable skills

Creative thinking, writing, presentation, project management, communication, portfolio preparation, industry knowledge, evaluation and problem-solving, as well as understanding of budgeting, profitability and good business practice.

Further study

Solent offers a range of postgraduate courses, giving you a chance to build on the knowledge and skills you’ve developed on this degree, including MA Fashion Merchandise Management.

Examples of employment obtained by recent graduates

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Companies at which graduates have gained roles include Bjorn Borg, Michael Kors, Asos and Reiss.


Key facts


Location of study: East Park Terrace

Study mode: Full-time, Placement (480 credit course)

Accreditations: You’ll have the opportunity to gain an Introductory Certificate with the Chartered Institute of Marketing. Note that an additional exam fee applies.

Entry requirements


UCAS have updated their tariff points for 2017 entry. Please click here for more information.

240 points (for 2016 entry) or 96 points (for 2017 entry) from:

  • A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component- TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Note to all international students requiring a visa:

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.

We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.  

Non-standard entry

If you do not have these qualifications or are unsure of your eligibility please contact the University using the contact details found at the top of this page.

Costs involved


Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £9,000 per year

International full-time fees: £11,000 per year

UK and EU placement year fees: £1,350

International placement year fees: £1,500

Other costs


UK trips: £100 per year
International trips: £200 - £800 per year.

Graduation costs 

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.

For more details, please visit:

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.


How to apply


Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

Student support and services


Student welfare

Southampton Solent University is committed to giving you the best possible educational experience during your time with us. As such we have a number of support services and policies set up covering funding, careers and employability, chaplaincy, counselling, international advice, student affairs, key academic skills, disability support and general student advice. Find out more about our approach to student welfare.

University facilities

You will have access to a modern, comfortable and efficient environment in which to study, following our extensive refurbishment and modernisation over recent years. Some key facilities include Mountbatten library, a wide variety of sports and watersports facilities, plus superb IT and media facilities. Find out more about our first-class facilities here.

Living in Southampton

Southampton is a vibrant student city and studying at Solent means that you will be at the very heart of the action. Find out more about being a student in Southampton.

Solent Students’ Union

Run by students for students, Solent Students’ Union is a key part of any student’s time at Solent. Visit the Students’ Union website for more information.


UCAS codes


  • 3 Years Standard entry W2NB

Placement (480 credit course)

  • 4 Years Standard entry W2NN


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