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About the course

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Built in work experience placement Apply direct Further studies Part time option

The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures. The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The 2018/19 fees are not yet available. For guidance, the 2017/18 fees were:
UK, EU and Channel Island full-time fees: £6,750
International full-time fees: £11,500
UK, EU and Channel Island part-time fees: £3,375 per year
International part-time fees: Students from outside the EU are usually unable to obtain a visa for part-time study. Please visit our visas and immigration page for more information.

Students in receipt of a postgraduate loan from the Student Loan Company are typically able to pay their tuition fees via instalments.

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2017, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
Key entry requirements icon

Key entry requirements

An honours degree at 2:2 or higher in a related discipline.

  • Alternatively, applicants may be considered with industry experience in one or more areas of the advertising, marketing, design or a related field.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.


50%

Solent alumni save up to 50% on their tuition fees

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team:

ask@solent.ac.uk 023 8201 3039

How to apply

Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.

Please ensure you upload the following mandatory documents with your application.

  • Two academic references
  • Certified transcripts of qualifications, including English language proficiency if non-UK student
  • Copy of passport
  • Copy of current visa (if applicable)
  • A personal statement
  • Employer sponsor form where appropriate

Applications for 2018 will open soon. For any enquiries, please email admissions.

Email us

Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:

Solent Alumni with a:

  • First (1.1) will be offered a 50% discount to study at PG level
  • 2.1 or 2.2 will be offered a 20% discount to study at PG level

The discount applied will be based on the most recently completed course.

If you are currently a student at Southampton Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.

If are not following directly on from a course at Southampton Solent University, but have studied with us in previous years, you will need to register for the alumni discount.

Click here to register or to find out more.

How to apply

What you'll study

Year one

Creative Strategies: 
You’ll develop an understanding of the process of ideas generation (Ideation) through this unit, as well as the tools to build a substantial volume of creative work.

You’ll design creative solutions in response to a variety of different advertising briefs, aimed at a wide range of audiences and different media channels. Briefs will be provided by organisations such as the Design & Art Directors Association (D&AD), Young Creative Network (YCN) or through live industry projects.

You’ll plan creative strategies, do research, develop concepts, copywrite and work on art direction with other students, before dividing into specific project teams.

The unit will allow you to investigate and reflect upon your own individual creative processes, and develop personal strategies for improving the quality and quantity of your work.

Your progress in project development, presentation and production will be monitored regularly by staff and visiting industry practitioners.

Creative Portfolio Building: 
You’ll learn about award-winning campaigns from across the world, to inspire your own creativity and aspirations. You’ll look at how digital and social media are used for advertising campaigns. Core study areas will include art direction, copywriting, ideas generation and the presentation of ideas in terms of visualisation and portfolio management. You’ll engage in debate about key questions such as creative objectives, what agencies look for in student portfolios, how advertising creativity aligns with effectiveness, the use of the media as part of the idea, and how to make ideas stand-out.

Cultural Influences on Advertising: 
You will explore recent cultural theory, including postmodernism, postfeminism, postcolonialism, posthumanism and postcapitalism. You will explore the significance of the global context for promotional cultural production, along with the development of digital media communication technologies over the last twenty years. You will analyse a wide range of advertising-related texts, drawing on both theoretical approaches and your own cultural experiences.

Professional Practice: 
This unit will help you plan your long-term career. You will explore and critically analyse the media, publishing and creative industries in the UK and globally. You will also research career opportunities in your chosen industry and produce professional development plans. You will complete a four-week work placement or freelance assignment.

Research Methods: 
On this unit you’ll enhance your research skills in preparation for the major project. You’ll focus on research methods and techniques that are used in the industry and develop career-based skills. 

Master’s Project (Practice Project or Dissertation): 
You will design, produce and present a demanding piece of work in your chosen area of study, after agreeing the format and structure with your supervisor. You will be expected to synthesise approaches and methodologies and demonstrate initiative and independent thinking.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Richard Berry academic profile Richard Berry Senior Lecturer View profile
Mark Joyce academic profile Mark Joyce Senior Lecturer View profile
Christopher Morris academic profile Christopher Morris Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions. 

Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.

Your future

Suitable roles for graduates include:
  • Copywriting
  • Media buying
  • Account management
  • Art direction.
  • Undoubtedly, this course is all I was looking for, and in general Southampton Solent University is a great place to study. I am very glad that I chose Solent.

    Rafaellos Dimitriadis, Student

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.

Further study

Enhance your career prospects by continuing your study at Solent.

Visit us

Our next open day is Saturday 30 September 2017

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