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About the course

Want to combine your interest in fashion with a career in PR and communication? Solent University's fashion promotion and communication programme can help you to improve your knowledge of PR, styling, marketing, photography and creative writing - following the fashion process from original concept all the way through to the promotion of a final product.

On this professionally focused course, you will be encouraged to develop your talent and skills for a career in fashion promotion and communication. You will get to grips with the dynamics of fashion practice and explore how fashion brands are promoted.

Degree studies are reinforced with a strong focus on work-based learning. Students must complete a minimum of 100 hours of work-based learning in their final year. For many students this is a gateway into graduate employment.

The course has good industry links. This has enabled previous students to gain work placements and work on live projects through our in-house creative agency, Solent Creatives.

 

 

You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
You have the opportunity to obtain a professional membership as part of this degree.
Professional memberships
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
This course has access to Solent's specialist facilities.
Specialist facilities
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

The course has strong industry links, providing students with opportunities for work experience through our in-house creative agency, Solent Creatives. Solent’s collaborative culture encourages fashion students to work on exciting shared projects with students from other creative courses, mirroring industry practises.

What does this course lead to?

Course graduates have gone on to roles such as fashion intern, PR assistant intern, womenswear buying assistant and fashion assistant at companies such as TopShop, Next, Grazia, Ted Baker, M&S, Kurt Geiger and London Fashion Week

Who is this course for?

Solent’s BA (Hons) Fashion Promotion and Communication programme is ideally suited to students who wish to focus their creative, communication and commercial skills towards professional careers in the fashion industry. This degree course will harness students’ skills and help direct them towards appropriate professional roles.

Applicants may come from either an artistic, fashion or business focused background. Or have studied either creative or humanities A-levels including but not limited to; social sciences, media, English, photography, history, art and design and textiles.

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 3 Years Standard Entry FPC1
  • 4 Years Design Foundation Year FPC3
Fees icon

Fees and costs

Tuition fees

The 2020/21 fees are not yet available. For guidance, the 2019/20 fees were:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £12,875 per year

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

The 2020/21 other costs are not yet available. For guidance, previous other costs have been:

Optional costs

  • Adobe design software costs in year one: £190
  • Mac laptop, MS office and Adobe Photoshop software costs in year one: £1,000
  • Optional trip to Paris and New York, the cost is based on current air fares and hotel prices.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.


Key entry requirements icon

Key entry requirements

72 - 96 UCAS points or equivalent 

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMP or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 72 UCAS points.
  • Applicants are required to send an electronic portfolio.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team:

admissions@solent.ac.uk 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Duration
Apply
Full-time  3 years  Apply 

Design Foundation Year route:

Mode of study
Duration
Apply
Full-time  4 years  Apply 
How to apply

What you'll study

Year one

Core units
  • Styling and Presentation
  • Editorial Writing
  • Fashion and Beauty Industry: The Market
  • Contextual Studies I
  • PR and Marketing
  • Trend Forecasting

Year two

Core units
  • Fashion Forward
  • Fashion Media
  • Marketing and Brand Communication
  • Contextual Studies II
  • Buying and Merchandising
  • Public Relations and Professional Practice

Year three

Core units
  • Work Based Learning
  • Major Project: Research Proposal
  • Entrepreneurial Practice
  • Final Major Project

Options

  • Dissertation
  • Practice Dissertation

Please note: Not all optional units are guaranteed to run each year.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Students' work

Meet the course team

Lisa Dibben academic profile Lisa Dibben Head of Subject View profile
Elizabeth Barnett Lawton academic profile Elizabeth Barnett Lawton Course Leader View profile
Israr Jan-Parker academic profile Israr Jan-Parker Senior Lecturer View profile
Rachael Taylor academic profile Rachael Taylor Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

Students have access to a range of specialist teaching facilities in our multi-million-pound media academy. These include a photography studio complex, make-up area, mono and colour darkrooms, printing areas, digital reprographics rooms and Mac suites with industry-standard software.

Student learn from a team led by industry professionals who bring years of practical experience to the seminar room.

Your future

Solent’s BA (Hons) Fashion Promotion and Communication course will prepare you for a wide range of graduate level employment opportunities. Suitable roles for graduates include:
  • Marketing assistant
  • Public relations assistant
  • Public relations executive
  • Press officer
  • Communications manager
  • Social media manager
  • Creative content manager
  • Fashion journalist
  • Fashion stylist
  • Fashion photographer
  • Brand manager
  • Media relations executive
  • Product developer
  • Trend forecaster

Industry links

The course provides a varied programme of seminars and lectures by visiting practitioners, as well as visits to industry events and businesses.

Placements

Students complete a Work-Based Learning unit which requires 100 hours of industry related work experience in their final year. The students are supported in the methods of professional self-promotional to be able to find their own placement.

Graduate stories

Bethany's story

Bethany Wray - Graphic Designer at Chanel

What made you choose to study at Solent?
I knew someone who did the same course and thought it sounded interesting but also quite broad. When I was applying for courses, I wasn't sure what I wanted to do - this was the only course that covered lots of different aspects of fashion.

What was the best part about your course?
I thoroughly enjoyed my final major project; working on the Third Floor Publication team. It's where I discovered my love of graphic design and was able to develop my skills with the help of different teachers from different courses.

What do you do now and what do you find most enjoyable about your work?
I continued with graphic design and am now a graphic designer at Chanel, working in the fragrance and beauty division. The most enjoyable part of my job is seeing things that I've designed on our counters and in use by clients and staff.

What has been your biggest achievement in your work so far?
I helped to develop a 'Beauty Book' using a format that was new to Chanel. I introduced different processes and printing finishes to create something within brand guidelines but very elegant.

What was the most important skill you learnt at Solent that helped you succeed in your career?
How to handle criticism: Working in any creative field, you will come up against opinions and criticism of your work. Having this introduced at university meant I was well prepared for it when I was in the working world. You have to be able to take it the way it was intended (rarely is anyone actually being mean) and not let it upset you or distract you from doing your job.

What advice would you give to someone thinking of studying at Solent?
My advice would be to research the course(s) you're interested in, as Solent does a wide variety and some of them cross over, and even talk to someone who has done it if you can.

Further study

Enhance your career prospects by continuing your study at Solent.

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