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About the course

This exciting and contemporary course will equip you with the knowledge and skills to progress to a broad range of jobs in marketing – from a comprehensive understanding of marketing theory to the practical skills you need to apply that knowledge in the workplace.

As well as numerous opportunities for employer interaction and embedded employability throughout the curriculum, you will be exposed to key concepts of consumer behaviour and marketing insight, effective marketing strategy, planning and decision making, marketing communications and creative digital technologies focused on engaging global audiences.

This practical emphasis draws on the course team’s extensive links with the business community, marketing groups and industry associations, which ensure the degree remains right up to date with contemporary debates, current best practice and all aspects of the modern marketing environment.

The course has a strong focus on employability skills and work-related opportunities through live client briefs and real-world projects at all levels. You will have the opportunity to take part in agency trips, visiting leading agencies in creative hubs like Bristol and London, to see theory put into practice – and network with marketing professionals about your careers.

You will also be able to attend guest lectures by industry experts and take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career.

International student events are another highlight. Solent University is the only UK university to be part of the International Marketing Network, with International Marketing Week giving you invaluable opportunities to enhance your skills and broaden your creative horizons through European travel and live project with multinational organisations such as Mercedes-Benz.

If you are interested in setting up your own business, there is the opportunity to learn freelancing and entrepreneurial skills. And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Cloud certification, Target Group Index (TGI) certification and the APM Professional qualification in project management.

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

Recent graduates have taken up marketing roles in large-scale organisations such as Axis Europe and B&Q, as well as small businesses like MRS Web Solutions.

What does this course lead to?

There's a wide range of careers within marketing once you've graduated, these include marketing management, social media planning, marketing campaigns, brand manager, digital marketing, sales and marketing, marketing and events, marketing research and analytics, project management, product management, communication management, and marketing account management.

Who is this course for?

Solent’s BA (Hons) Marketing programme is open to students from a range of academic backgrounds. Candidates should aspire to a career in marketing, business, advertising, PR, customer insight, marketing strategy and analytics. 

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2020/21 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,260 per year
UK, EU and Channel Island placement year fees: £1,385
International placement year fees: £1,800

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2020/21 other costs are not yet available. For guidance, previous other costs have been:

Optional costs: 

CIM: Students looking to gain a module award towards the CIM Certificate in Professional Marketing will have additional CIM costs (annual student membership fees and exam fees), which are also subject to change and are payable directly to the CIM.
IDM certification: Current cost is £120 (exam fee) partially offset by access to bursary grant funding.
Trips, agency visits and international travel may have additional costs.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into year two or three may be considered for this course.
  • Alternative entry to the course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time 3 years  Apply 
Placement year 4 years Apply

Journalism, Advertising and Marketing Foundation Year route:

Mode of study
Full-time 4 years  Apply 
Placement year 5 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

What you'll study

Year one

Core modules
  • Marketing Principles
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour
  • Digital Future
  • Marketing Information and Customer Insight

Year two

Core modules
  • Managing Marketing in Business
  • Integrated Marketing Communications
  • CRM and Stakeholder Marketing
  • Academic and Marketing Research
  • Employability and Work Placement Skills


  • Digital Marketing
  • Customer Experience

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Final Major Project
  • Project Management
  • Direct and Digital Marketing
  • Strategic Marketing


  • International Marketing
  • Arts and Not For Profit Marketing
  • Services Marketing
  • Creative Business Start-up

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Kristian Low academic profile Kristian Low Head of Subject View profile
Viara Breakwell academic profile Viara Breakwell Course Leader View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile
Michael Head academic profile Michael Head Senior Lecturer View profile
Graeme Smith academic profile Graeme Smith Senior Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Senior Lecturer View profile
Irma Gineikiene academic profile Irma Gineikiene Lecturer View profile
Nauman Ali academic profile Nauman Ali Lecturer View profile
Rob Dalton academic profile Rob Dalton Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You will have full access to our general facilities. These include a library, open 24 hours at peak times; computer resource centres; bookable study spaces and contemporary sport/exercise facilities.

You’ll also be able to benefit from our academic support and career development services, as well as dedicated Apple MAC Mac suites, featuring Adobe Creative Cloud suite and MarkStrat marketing simulation software.

Students learn from a team with a broad range of academic and industry experience.

Your future

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business.

Suitable roles for graduates include:

  • Marketing management
  • Market research
  • Internet marketing
  • Marketing communications
  • Marketing analytics
  • Product and brand management
  • Direct marketing
  • Public relations
  • Account management
  • Digital and social media
  • Business development
  • Sales
  • Campaign/category management
  • Conference and events management
  • Digital marketing
  • Analytics and CRM.
  • As director of GoPhysio, I was very excited to be part of the live client brief programme at Solent University. We gave the students a creative task for their real-life consultancy project; to develop a service aimed at generating a new market for our physiotherapy provision. We thoroughly enjoyed working with the marketing students and their enthusiasm for the project was infectious!

    Fiona Moir, Non-Clinical Director goPhysio

Industry links

Solid links with the industry at a local, regional and national level give you access to a well-respected weekly guest lecture programme, where leading industry professionals visit the university to talk about various areas of current industry practice.

We also hold regular trips to agencies, and a number of units benefit from live client briefs and industry partners working with the students on projects and assessments.

And our annual Meet the Professionals event gives you the opportunity to chat face-to-face with former graduates who have established successful careers in the industry and come back to share their experience with current students.


The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides two exemptions for the CIM Certificate in Professional Marketing, as well as one exemption for the Diploma in Professional Marketing, reducing the additional examinations you will need to take to obtain a CIM qualification while you study.

IDM Certificate in Direct and Digital Marketing (Cert DDM)

Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing unit has been approved and endorsed by the IDM. This unit gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate, an industry-recognised professional qualification you can gain while studying at university.

APM professional qualification in project management

You will be given the opportunity to sit the official Association for Project Management (APM) project fundamentals qualification (PFQ) examination, subject to certain conditions during your studies. This entry-level qualification in project management will show you have skills which are transferable to any job role, as well as directly for project management roles.

You can also obtain the Target Group Index (TGI) certification run by Kantar Media.


Work experience is an essential part of the degree and is assessed at year two (level 5) and year three (level 6) of the programme. Students are expected to source their own work placements, with support and guidance from the course team and the University’s careers service, Solent Futures. The minimum requirement varies, but is not less than 1 week's work experience per academic year.

During the course you will also have the option to carry out a work placement year, offering you the opportunity to gain valuable work experience before going on to your final year of study.

As part of the Employability and Work Placement Skills at the end of the second year (L5), students must complete two separate two-week work experience placements during the summer break between year two (L5) and year three (L6). Support is provided by the unit leader and Solent Futures.

Students are able to participate in industry practice during the course. This can be either in external organisations such as suitable media, communications, media or press offices or based within the University’s Solent Press/Solent Creatives agencies.

Graduate stories

Robyn's story

Robyn Hemmings - Marketing Specialist at Vodafone UK, graduated 2016

Studying marketing at Solent gave me the opportunity to gain invaluable knowledge and experience in what is a very broad industry.

From topics such as Digital Marketing and Marketing in Business, these set me up with a greater understanding of how marketing not only works in agencies, but also in-house corporate environments where you may be expected to write briefs, pitch solutions to clients and create full fledge campaign plans for large audiences.

Having live client project experience also gave me a real edge in talent pool, and allowed me to naturally take on working with agencies day to day, and manage customers' expectations effectively. The course lecturers were incredibly supportive in ensuring students success and used their real experiences in business to demonstrate where these learnings would apply in the real working environment.

After graduating from Solent, I joined the Vodafone Group Graduate Programme, experiencing roles in Project Management, Business Change and Marketing Operations and Comms on an international scale. After the two year programme I then joined full time as a Marketing Specialist within Vodafone UK, working on the biggest UK Telecoms Transformation programme in history.

The biggest advice I give in the marketing profession is to say yes to as many new experiences as possible, taking every opportunity to learn and develop yourself. The industry is very fast paced and continuously changes with new digital technologies, culture and trends - so you need to be able to adapt and grow too.

Further study

Enhance your career prospects by continuing your study at Solent.

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