The course team has strong links with industry at a local, regional and national level. We have a well-respected weekly guest lecture programme where leading industry professionals visit the university to talk about various areas of current industry practice. We hold regular trips to agencies, and a number of units benefit from live client briefs and industry partners working with the students on projects and assessments. Our annual Meet the Professionals event gives students the opportunity to chat face-to-face with former graduates who have established successful careers in the industry and come back to share their experience with current students.
The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides the benefit of two exemptions for the CIM Certificate in Professional Marketing and one exemption for the Diploma in Professional Marketing. These allow the student to take the minimum of additional examinations to obtain a CIM qualification while they study.
IDM Certificate in Direct and Digital Marketing (Cert DDM)
Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing unit has been approved and endorsed by the IDM. This unit gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate.
The Institute of Data and Marketing (IDM) powers the learning offering of the Data & Marketing Association. The Certificate is designed to give you the opportunity to gain an industry recognised professional qualification whilst at university. Providing you with the key knowledge that will help you hit the ground running in your first marketing job and give you a head-start on your professional learning journey.
You can also obtain the Target Group Index (TGI) certification run by Kantar Media.