Abstract

This paper examines how the user experience currently is on tourism websites and how can it be improved. Currently, tourism websites are confusing (they have too much information), sometimes not accurate or up to date and lacking quality pictures from those places.

In this case study it is possible to see data from other parties (interviews, surveys and research) as well as surveys and interviews that were done to users from different levels of educations (with a degree in tourism, UX/UI, web development) and tourists. With this information collected it is possible to see that tourism website has a lot where it can be improved when it comes to give a better user experience. It argues what the problems are, level of concern when it comes to the priority of improving user experience and how can it be improved. There will be three main topics that will be analysed here and those are adding a weather and accessibility feature and a more simple and clean design. After all the data is collected and analysed, a prototype was made with all the features that the user considered important. The data collected from user testing shows that the user experience was improved however and as mentioned before there is space to improve even more.

Tourism websites: How can the user experience of a tourism website be affected?