- 1 year full-time
- 2 years part-time
Passionate about PR and communications? Want to boost your employment prospects? Solent’s MA PR and Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.
With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.
The Professional Development module gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work.
Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.
The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.
in the sector for graduate start-ups (HEBCI 2018/19)
Why choose this course?
across paid, owned, shared and earned media, studying the latest developments through real-life PR campaigns
Learn highly relevant skills including writing, digital media, account management, research presentation, marketing, public speaking and more.
These projects involve real businesses and are perfect for portfolio development. The course includes time to develop hands-on creative skills.
This course is for
This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels.
What this course leads to
Graduates from this course leave Solent with a wealth of industry relevant experience to show potential employers.
- Public relations (agency and in-house)
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership
Meet the team
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Year one modules
PR in a Multimedia World (30 credits)
This module covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
Multimedia Campaign Planning (30 credits)
Students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
Media Measurement and Evaluation (15 credits)
This module introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
Research Methods (15 credits)
This module raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
Professional Practice (30 credits)
The Professional Practice module requires a work placement or freelance project to be completed. You must undertake a minimum of a four-week placement and will be encouraged to source your own client (through Solent Creatives) or to find a work placement that is appropriate to your career ambitions.
Master's Project (Practice Project, Consultancy Project, or Dissertation)
The culmination of this MA programme. Theory and practice learned in the previous modules inform a final research project.
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At Solent, our aim is to deliver innovative, inclusive and intellectually stimulating teaching to develop self-confident and highly employable graduates. All our courses are designed with employability in mind, which makes industry-based learning a priority.
Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. PR in a Multimedia World includes an exam. Assignments can be adapted to suite each student's unique career ambitions or, if they are working, their employer's needs.
As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Solent with a wealth of industry relevant experience to show potential employers.
Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).
MPhil/PhD options are open to those wishing to pursue academic research and teaching.
Learn transferable skills
MA PR and Multimedia Communications here at Solent offers students the opportunity to develop multiple transferable skills.
Graduates will have gained a range of writing, digital, account management, research presentation, marketing, and public speaking skills, which are valued in many industries.
The tuition fees for the 2022/23 academic year are:
- UK and Channel Island full-time fees: : £7,750 per year
- International full-time fees: £14,100 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact firstname.lastname@example.org.
The 2022/23 other costs are not yet available. For guidance, previous other costs have been:
Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.
Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:
Solent Alumni with a:
- First (1.1) will be offered a 50% discount to study at PG level
- 2.1 or 2.2 will be offered a 20% discount to study at PG level
The discount applied will be based on the most recently completed course.
If you are currently a student at Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.
If are not following directly on from a course at Solent University, but have studied with us in previous years, you will need to register for the alumni discount.Find out more
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £15. Please note, we do not guarantee there will be any extra tickets available to purchase.
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Key entry requirements
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.
Your application checklist
Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.
Please ensure you upload the following mandatory documents with your application.
- Two academic references.
- Certified transcripts of qualifications, including English language proficiency if non-UK student.
- Copy of passport.
- Copy of current visa (if applicable).
- A personal statement.
- Employer sponsor form, where appropriate.
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking.
- TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
- Duolingo English Language Test - 110 overall with minimum of 90 in each component
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
Students have access to both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.
Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.
Come to an open day
Fancy a sneak peek? Take a look around!
As part of our global alumni community, you can take advantage of a range of benefits.
Whether it's been days or decades since you left us, or you're soon to don your cap and gown, things are constantly changing at Solent. We're always innovating, but we're also immensely proud of our heritage. And that means you.Find out more
Research and knowledge exchange
Research doesn't just live in publications and journals - the effects of groundbreaking research can be found everywhere you look. That's why research at Solent has always been firmly rooted in industry needs and real-world application.
Solent University prides itself on carrying out not only pioneering research, but also research that addresses real world problems. We offer opportunities to study for a Master of Philosophy (MPhil) or Doctor of Philosophy (PhD) degree in a number of areas.
At Solent, we want to help you achieve your best and discover new insights. Whether you're thinking about applying for a PhD, or already underway with your research studies, you'll find useful guidance and information in our research pages.Find out more
Support at Solent
All students at Solent University have access to a range of specialist support services. Whether you are having financial difficulty, need additional help with academic skills or want advice on setting up your own business you'll find that help is always on hand.
Most of our specialist support services are based around the Student Hub, a central space where you can access all of the information and support you may need during your time at University. The Student Hub is the first point of contact if you have any queries relating to your course, including questions about your timetable, options, and assessments and extenuating circumstances.