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About the course

Fascinated by the English language? Want to combine your love of words with the creativity of the advertising industry? Taught by cutting-edge researchers, professionals from the advertising industry and published writers, Southampton Solent University's English and advertising programme draws the best from both worlds to help you develop your professional skills and gain a deep understanding of what makes great writing.

You’ll study English literature in considerable depth and will also be introduced to advertising through a variety of units. In addition, you’ll be encouraged to think in new and imaginative ways about drama, poetry and language, and learn to relate them to film, journalism, advertising and your own creative writing.

The degree also aims to give you an understanding of how advertising campaigns are planned, developed and creatively executed, along with how advertising theory can be put into practice.

Students studying on this degree can take advantage of a combination of creatively stimulating academic study with real-world experience and a strong focus on employability. To support this students have the opportunity to work in our own in-house creative agency, Solent Creatives, which includes a publishing arm, working on live client briefs and developing links with potential employers. Students are also encouraged to seek work placements with support from the academic team, and get fully involved with practical projects set by academics and local businesses. 

To help further immerse them in the industry, previous students have also been offered the opportunities of going on literary and industry trips and visits, both in the UK and abroad.

Study abroad Further studies Sandwich year

An innovative combination of real-world experience with creatively stimulating academic study.

What does this course lead to?

The communication and creative industries are fast-paced, challenging and ever-changing, and you’ll be well equipped for a career as an art director, copywriter, agency planner, junior editor, advertising historian or curator. Your ability to communicate orally, visually, digitally and in writing will make you a strong candidate.

Who is this course for?

This multi-disciplinary degree is a well-suited to students who are interested in a career in advertising, specialising specifically in the written word. Students who are interested in modern and classic literature will find plenty to keep them engaged throughout the English units.

Facts & figures

UCAS Codes icon

UCAS Codes

Full Time

  • 3 Years Standard Entry QN35

Sandwich

  • 4 Years Standard Entry QN3M
Fees icon

Fees and Costs

Tuition fees

The tuition fees for the 2016/2017 academic year are:
UK and EU full-time fees: £9,000 per year
International full-time fees: £10,500 per year
UK and EU sandwich year fees: £1,350
International sandwich year fees: £1,545

Other costs

Optional study or theatre trips: £750 per year

Bursaries and scholarships

Southampton Solent University offers a range of scholarships that provide financial assistance or waive fees for tuition or accommodation. Each scholarship has specific eligibility criteria. Check out our scholarships page to find out more.


Key entry requirements icon

Key entry requirements

280 UCAS tariff points from A-levels or equivalent

  • A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D* or equivalent.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficients in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


100%

of students feel staff have made the subject interesting

Study location

East Park Terrace

Got a question about this course?
Contact our Ask Solent team:

Email

ask@solent.ac.uk

Call

023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

How to apply

What you'll study

Year One

  • Cultural Fragments: Introduction to Literary Theory
  • Adapting the Novel
  • Making and Reading Poetry
  • Writing with Power: Professional Practice in English
  • Introduction to Advertising
  • Inside Brands
  • Digital Landscape

Year Two

  • Shakespeare and His Contemporaries: The Early Moderns
  • Playtexts in Context
  • Empire and Industry in 19th-Century Literature
  • Professional Publishing: Solent Press
  • Cultural Influences
  • Creative Concepts: Art Direction and Copywriting
  • Integrated Marketing Communications

Year Three

  • Shock Value: Modernism to Post-Modernism
  • Dissertation/Major Project
  • Direct and Digital Marketing

Options

  • Work Experience: English
  • Freelancing with Solent Creatives
  • Radical Re-Readings
  • Criminal Texts
  • World Theatre in English
  • Minority Experiences in American Literature
  • Storytelling
  • On the Road: An Introduction to Travel Narrative
  • Curriculum Plus

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Key figures

14%

Written Exams

83%

Assessment by coursework

3%

Practical exams

Meet the course team

Devon Campbell-Hall academic profile Devon Campbell-Hall Course Leader View profile
Carolyn Cummings-Osmond academic profile Carolyn Cummings-Osmond Senior Lecturer View profile
Caroline Barfoot academic profile Caroline Barfoot Senior Lecturer View profile
Laura Campbell academic profile Laura Campbell Senior Lecturer View profile
Dr Mark Farwell academic profile Mark Farwell Senior Lecturer View profile
Seamus Finnegan academic profile Seamus Finnegan Senior Lecturer View profile
Dr Tom Masters academic profile Tom Masters Associate Lecturer View profile
Eden Sharp academic profile Eden Sharp Associate Lecturer View profile

Facilities

A fully equipped IT centre, providing both PC and Mac computers featuring industry-standard video and audio editing programs, and software packages including Adobe Creative Suite and QuarkXpress. Training and access to photographic equipment is also available.

Students are encouraged to gain valuable work experience in our in-house creative agency, Solent Creatives, and publishing house, Solent Press.

Your future

Suitable roles for graduates include:

  • TV
  • Media
  • Journalism
  • Publishing
  • PR
  • Advertising
  • Teaching
  • Writing
  • Management Administration
  • Research in film, media and culture.

92%

of students go on to work and/or study six months after finishing the course.

65%

of those students are in a professional or managerial role.

Industry connections

You will be taught by professional practitioners with strong links to the advertising industry and an impressive track record of securing work placements and employment for students. We also host a programme of guest lectures by professionals in the writing and advertising industries.

You will be taught by professional practitioners with strong links to the advertising industry through agencies such as Havas, Karmarama, WPP’s, The Store and many others. We also host guest lectures by writing and advertising professionals, including from agencies such as Work-Club, Saatchi and Saatchi, AKQA and more.

You’ll also be able to visit London agencies such as Fallon, JWT, Beattie McGuinness Bungey and wearesocial for portfolio surgeries and critiques of campaign ideas.

You’ll work on practical projects, focus on advertising campaigns, creative thinking and problem-solving, and be encouraged to work with our Solent Creatives agency and Solent Press to develop your links with employers. This will enhance your employability skills through one-off assignments and live creative briefs. We work closely with creative organisations such as D&AD, Young Creative Network (YCN) and the Institute of Direct and Digital Marketing (IDM), and participate in the New Blood exhibition held in London every year.

For example, one of Europe’s top agencies, Havas, sent a team in to brief our students on a campaign to launch the Peugeot 208 last year.

Placements

Work experience is a key part of study at Solent, and you’ll be encouraged and supported in finding your own placement opportunities. You’ll also be able to undertake work at Solent Press or with our in-house agency, Solent Creatives.

For students wishing to gain work experience abroad, the course has previously offered a European placement pathway, aiming to enable students to adapt to living and studying in a foreign environment, with responsibility for planning and undertaking studies and achieving agreed learning outcomes.

Further study

After studying this course you may have the opportunity to study further on the following courses:

Visit us

Our next open day is Saturday 24 September 2016

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