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About the course

Southampton Solent University’s BA (Hons) Marketing programme will help prepare you for a varied career as a professional marketer - driving growth, increasing brand awareness and delivering high-quality marketing materials for businesses of all types and sizes.

Designed in partnership with industry employers – and with a strong focus on employability and workplace skills – this three-year degree will equip you with both an understanding of marketing theory and a range of sought-after practical skills.

Southampton Solent University’s marketing programme is one of the only programmes in the South to offer students access to a high level of professional qualification in addition to a traditional degree. Additional qualifications include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. These professional qualifications are valued by many employers, giving students an advantage when it comes time to look for graduate employment.

The course teams established industry links have provided students with a range of exciting opportunities including guest lectures, live briefs and industry assessments. Businesses that have previously been involved with the course include Mercedes Benz, Ahmed Tea and Dorset Goodness.

Students may also take part in national marketing and business competitions. Past students have made entries to both the University Business Challenge and the Pearson RED Challenge.

Placement year Additional qualification Study abroad Professional accreditation Foundation year available January start available Further studies Saturday delivery

BA (Hons) Marketing is also available as an intensive weekend course. Students will attend all day classes each Saturday and graduate after three years of study.

What does this course lead to?

Few careers can offer a combination of so many different disciplines as marketing – from psychology to art to statistics, all packaged together into one role.

A marketing career is a rewarding and smart choice as there is currently strong demand across the country for marketers. Your biggest challenge is deciding which area to go into as the choice is so wide.

Recent graduates have taken up marketing roles in large-scale organisations such as Axis Europe and B&Q, as well as small businesses like MRS Web Solutions.

Who is this course for?

Solent’s BA (Hons) Marketing programme is open to students from a range of academic backgrounds. Candidates should aspire to careers in marketing, advertising, PR, events, research and marketing analytics.

Students who complete a relevant foundation year at Solent benefit from direct entry onto this course.

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 3 Years Standard Entry N506
  • 4 Years Language Foundation Year (Jan Start) N507
  • 4 Years Language Foundation Year N509
  • 4 Years Journalism, Advertising and Marketing Foundation Year NN50

Placement (480 credit course)

  • 4 Years Standard Entry N501
  • 5 Years Journalism, Advertising and Marketing Foundation Year N502
  • 5 Years Language Foundation Year (Jan Start) N503
  • 5 Years Language Foundation Year N550
Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2017/18 academic year are:
UK and EU full-time fees: £9,250 per year

Whilst these inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval.

The international tuition fees for the 2017/18 academic year are:
International full-time fees: £11,000 per year 

The 2017/18 placement year fees are:
UK and EU placement year fees: £1,385
International placement year fees: £1,545

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

Optional costs: 
Professional body accreditation (CIM). £50 registration fee and assessment fees depending on the level (£200-£510).

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Key entry requirements icon

Key entry requirements

112 UCAS tariff points from A-levels or equivalent

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


of students feel the course has helped them to present themselves with confidence

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

To apply for BA (Hons) Marketing - Saturday delivery please click the link below:

Apply online for BA (Hons) Marketing - Saturday delivery

How to apply

What you'll study

Year one

Core units

  • Personal and Professional Development
  • Finding and Using Marketing Information
  • Introduction to Corporate and Business Awareness
  • Marketing Principles and Customer Communications
  • Concepts of Global Consumer Behaviour
  • Data Analysis and IT

Year two

Core units

  • Application of Corporate and Business Awareness
  • Managing Marketing in Business
  • CRM and Stakeholder Marketing
  • Marketing with Customer Experience
  • Marketing Research in Action


  • Event Organisation 
  • Digital Marketing Planning
  • Retail Marketing
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Model Your Business (MYB1)
  • Model Your Business (MYB2)
  • C+ (except for CV and Career Building and Work based learning unit)

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units

  • Project Management in Business
  • Effective Marketing Communications
  • Strategic Marketing within the Business
  • Business Project


  • Not-for-Profit and Public Sector Marketing
  • International Marketing
  • Services Marketing
  • Arts and Culture Marketing
  • Integrating Digital Campaigns
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Freelancing at Solent Creatives (Communications and Marketing)
  • Creative Entrepreneurial Freelance Practice 1 (CFP1)
  • Creative Entrepreneurial Freelance Practice 2 (CFP2)
  • C+ (except for CV & Career Building and Work based learning unit)

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Key figures


Written exams


Assessment by coursework


Practical exams

Meet the course team

Viara Dulguerova academic profile Viara Dulguerova Course Leader View profile
Sarah Dunlop academic profile Sarah Dunlop Senior Lecturer View profile
Michael Head academic profile Michael Head Senior Lecturer View profile
Tim Jackson academic profile Tim Jackson Senior Lecturer View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile
Polly Hicks academic profile Polly Hicks Associate Lecturer View profile
Juliet Tomlinson academic profile Juliet Tomlinson Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to dedicated IT suites featuring the latest software, including the ‘Sim Venture’ and ‘Markstrat’ simulation games.

Professional qualifications are offered alongside this degree, giving students the chance to earn Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards.

Your future

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business. Suitable roles for graduates include:
  • Marketing management
  • Market research
  • Internet marketing
  • Marketing communications
  • Product and brand management
  • Direct marketing
  • Public relations
  • Account management
  • Business development
  • Sales
  • Campaign/category management
  • Conference and events management
  • Digital marketing
  • Analytics and CRM.


of students go on to work and/or study six months after finishing the course


of those students are in a professional or managerial job
  • As director of GoPhysio, I was very excited to be part of the live client brief programme at Solent University. We gave the students a creative task for their real-life consultancy project; to develop a service aimed at generating a new market for our physiotherapy provision. We thoroughly enjoyed working with the marketing students and their enthusiasm for the project was infectious!

    Fiona Moir, Non-Clinical Director goPhysio

Industry links

Industry specialists mentor and assess your work, guest speakers are common and the course has its own marketing networking events where you’ll engage with employers and industry figures. You’ll also be encouraged to take part in International Marketing Weeks across Europe to explore cultural influences on marketing, and to enter competitions like the University Business Challenge and the Pearson RED Challenge.

Students often attend industry events as part of their professional accreditations and have presented at both internal and external conferences, with academic staff and on their own.


Students are encouraged to find work experience through the core Personal and Professional Development units, aided by the course team’s professional contacts. Recent work placement destinations include Carswell Gould, Voodoo Ltd, Adventure001, AMB Marketing, Splice Marketing and GottaBe! Marketing.

Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include designing new products to sell in support of the AIDS campaign and marketing campaigns for a fitness academy and a physiotherapy company.

Further study

Enhance your career prospects by continuing your study at Solent.

Visit us

Our next open day is Saturday 30 September 2017

Find out more