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About the course

Marketing and advertising are often combined, with practitioners and creative teams creating impactful campaigns across many channels and media. This degree blends marketing fundamentals with specialist units in advertising, equipping you with sought-after skills for a varied career after graduation.

The course has a unique focus on advertising - an industry which has to move swiftly to capitalise on new and emerging advertising channels and rapid improvements in demographic targeting technology.

You’ll cover core areas such as marketing principles, advertising account management, agency simulation, creative concept development and market research skills. These are complemented by studies in data analysis, digital marketing and media strategies. You’ll also explore how to gain consumer insight through market research.

Employability is embedded into the curriculum. Throughout the course you’ll be encouraged to network with professionals - vital for a successful future career in advertising and marketing communications. The course team also has strong links with industry. These can provide opportunities for you to interact with employers through guest lectures and live briefs. Links with employers also help ensure the course remains up to date and meets current industry requirements.

During your studies you’ll have the opportunity to undertake additional professional qualifications. These include the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). The degree also helps you to develop key transferable skills as an individual and within a team. These skills will enable you to be adaptable in today’s fast-moving job market. 

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

Study for professional marketing qualifications (Chartered Institute of Marketing, Institute of Direct and Digital Marketing) alongside your degree studies.

What does this course lead to?

Graduates from this course can expect to pursue careers in both agency and client-side positions. Graduates will be well-placed for roles such as account manager, account handler, media planner, strategist, and copywriter.

Who is this course for?

Solent’s marketing with advertising programme will suit students who are looking to gain strong all-round skills in both marketing and advertising. Candidates should aspire to a career in marketing, advertising, account management, research or marketing analytics.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The 2019/20 tuition fees are not yet available. For guidance, the 2018/19 fees were:
UK and EU full-time fees: £9,250 per year
International full-time fees: £12,500 per year 
UK and EU placement year fees: £1,385
International placement year fees: £1,700

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

The 2019/20 other costs are not yet available. For guidance, the 2018/19 costs were:

Optional costs:

  • £195 for annual registration fee and assessment fee per module to sit the CIM exam for the Certificate in Professional Marketing.
  • £175 to sit the PRINCE2 certification as part of the Project Management in Business unit.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2018, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
Key entry requirements icon

Key entry requirements

112 UCAS tariff points from A-levels or equivalent

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


Got a question about this course?

Contact our Ask Solent team:

admissions@solent.ac.uk 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Duration
Apply
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Journalism, Advertising and Marketing Foundation Year route:

Mode of study
Duration
Apply
Full-time  4 years  Apply 
Placement year  5 years  Apply 
How to apply

What you'll study

Year one

Core units
  • Marketing Information and Customer Insight
  • Marketing Principles (CIM)
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour
  • Business Data and Analytics and IT Skills

Year two

Core units
  • Advertising Account Management and Planning
  • Integrated Marketing Communications (CIM)
  • Employability and Work Placement Skills
  • Academic & Marketing Research Skills
  • The Creative Team

Options

  • Digital Marketing (CIM)
  • Customer Experience (CIM)

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units
  • Final Major Project
  • Strategic Marketing within the Business
  • Agency Simulation
  • Direct & Digital Marketing (IDM)

Options

  • International Marketing
  • Services Marketing
  • Arts and Not-For-Profit Marketing

Please note: Not all optional units are guaranteed to run each year.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Richard Berry academic profile Richard Berry Head of Subject View profile
Viara Breakwell academic profile Viara Breakwell Course Leader View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Nauman Ali academic profile Nauman Ali Lecturer View profile
Juliet Tomlinson academic profile Juliet Tomlinson Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

You’ll have access to our 24-hour library, comfortable study spaces, large computer resource centres and our comprehensive suite of academic and personal support services.

The course blends core marketing principles with specialist advertising studies.

Your future

Graduates from this course can expect to pursue careers in both agency and client-side positions. Graduates will be well-placed for roles such as account manager, account handler, media planner, strategist, and copywriter.

Industry links

The course team has strong links with industry. These can provide opportunities for you to interact with employers through guest lectures and live briefs. Links with employers also help ensure the course remains up to date and meets current industry requirements.

Placements

During the course you will have the option to carry out a work placement year, offering you the opportunity to gain valuable work experience before going on to your final year of study. You will also be encouraged to find work experience through the core Personal and Professional Development units, aided by the course team’s professional contacts.

Further study

Enhance your career prospects by continuing your study at Solent.

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