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About the course

Do you have a passion for sport? Are you interested in the way consumers behave and think? Solent’s innovative marketing with sport course will help you develop an in-depth knowledge of core marketing principles, as well as elements specific to sports marketing. This will leave you well-prepared to pursue a varied career in this fast-moving industry.

You’ll gain a comprehensive understanding of marketing theory coupled with practical application - all focused on engaging global sporting audiences. You’ll study key concepts of consumer behaviour and insight, marketing communications, and marketing strategy and planning. Sport specific units include sport broadcasting and media, sport sponsorship and events, and globalisation of sport business management.

The course places a strong emphasis on employability skills and work related opportunities. This is through employer interaction, live client briefs and real-world projects. As a marketing with sport student you may get your first taste of the industry by freelancing at Solent Creatives, Solent’s on-campus creative agency.

The course team has extensive links with the business community, marketing groups and industry associations. New links are established frequently, ensuring the degree is relevant to the modern marketing environment and current best practice in all aspects of sports marketing.

You’ll also have the opportunity to attend guest lectures and will be encouraged to take part in networking opportunities, vital for a successful future career in the marketing profession.

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

Students studying on the sports marketing programme also have the opportunity to study for professional qualifications alongside their degree. These include CIM, PRINCE2 and Google Analytics awards.

What does this course lead to?

Marketing with sport graduates can expect to seek work in a range of different roles, both inside and outside the sporting environment.

Those who are seeking sport specific roles may find positions with professional teams and clubs, sports related brands, and specialised marketing agencies. Other areas of opportunity could also include sponsorship, press and PR, and market research.

Graduates will also be able to apply their transferable marketing skills in a range of non-sporting businesses, either in-house or as an agency marketer.

Students can study for professional qualifications from CIM, PRINCE2 and Google Analytics alongside their degrees (pending payment of external fees).

Who is this course for?

Solent’s marketing with sport programme is the ideal degree for students who are fascinated by how consumers of sport products think, behave and spend.

Applicants commonly aspire to careers in marketing management, market research, online promotion, trend forecasting, public relations or event management.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The 2020/21 tuition fees are not yet available. For guidance, the 2019/20 fees were:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £12,875 per year
UK, EU and Channel Island placement year fees: £1,385
International placement year fees: £1,750

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2020/21 other costs are not yet available. For guidance, previous other costs have been:

Optional costs:

Optional cost of £195 for annual registration fee and assessment fee per module to sit the CIM exam for the Certificate in Professional Marketing.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2018, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into year two or three may be considered for this course.
  • Alternative entry to the course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Journalism, Advertising and Marketing Foundation Year route:

Mode of study
Full-time  4 years Apply 
Placement year  5 years  Apply 
How to apply

What you'll study

Year one

Core units
  • Marketing Information and Customer Insight
  • Marketing Principles (CIM)
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour
  • Business Data and Analytics and IT Skills 

Year two

Core units
  • Sport Broadcasting and Media
  • Integrated Marketing Communications (CIM)
  • Employability and Work Placement Skills
  • Academic & Marketing Research Skills
  • Sport Sponsorship and Events


  • Digital Marketing (CIM)
  • Customer Experience (CIM)
  • Work Placement

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units
  • Final Major Project
  • Strategic Marketing within the Business
  • Globalisation and Internalisation of Sport Business Management
  • Direct and Digital Marketing 


  • International Marketing
  • Services Marketing
  • Arts and NFP Marketing

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Viara Breakwell academic profile Viara Breakwell Course Leader View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You will have full access to our general facilities. These include a 24-hour library, computer resource centres, bookable study spaces and comprehensive sport/exercise facilities. You’ll also be able to benefit from our academic support and career development services.

In addition to the key marketing principles, sport specific units include sport broadcasting and media, sport sponsorship and events, and globalisation and internationalisation.

Your future

Suitable roles for graduates include:

  • Marketing management
  • Market research
  • Internet marketing
  • Marketing communications
  • Product and brand management
  • Direct marketing
  • Public relations
  • Account management
  • Business development
  • Sales
  • Campaign/category management
  • Conference and events management
  • Digital marketing and social media
  • Analytics and CRM.

Industry links

Solent’s marketing with sport curriculum was developed in collaboration with academic experts and sports marketing professionals. This helps ensure that content is up to date and teaches the key skills that employers are looking for. The course team also have long-standing links to local sport organisations including Southampton FC and Hampshire cricket club.


Students studying this course have the opportunity to undertake a year-long placement after their second year of study. The School of Business, Law and Communications has many links with sport organisations and can provide support to students looking for a placement. Students are supported by the course team as they seek out work placements and pitch for work at our in-house creative agency.

Further study

Enhance your career prospects by continuing your study at Solent.

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