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About the course

This exciting and contemporary course will equip you with the knowledge and skills to progress to a broad range of marketing jobs. You will develop a comprehensive understanding of marketing theory, study key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications and creative digital technologies.

Along with a comprehensive understanding of sport promotion and business covering sport brands, sport sponsorship and engaging global audiences, you will learn to use digital and social media alongside traditional marketing and business techniques.

And the unique nature of sport marketing is reflected in highly specialist modules. In Sport Broadcasting and Media, you will uncover the symbiotic relationship between media and sport, the direct and indirect consumption of sport and the emergence of virtual sports. Sport Sponsorship and Events explores sport businesses and the marketing of products and services through sport. And in Globalisation and Internationalisation of Sport Business Management, you will critically analyse the regional and international marketing contexts of sport, including the emergence of Asian markets.

But the course also has a strong focus on employability – developing your practical habits and professional skills through work-related opportunities such as live client briefs and real-world projects at all levels. As Southampton Football Club’s official education partner, the university has a close working relationship with the club – and you will also benefit from guest lectures by industry experts, networking activities such as our annual Meet the Professionals event, and more.

Other opportunities include international student events. Solent University is the only UK university to be part of International Marketing Week and the Intensive Project network, giving you invaluable opportunities to work in Europe with international students on live marketing or advertising projects with multinational organisations such as Mercedes-Benz.

And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Suite certification and Target Group Index (TGI) certification.

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

Students studying on the sports marketing programme also have the opportunity to study for professional qualifications alongside their degree. These include CIM, IDM and Google Analytics awards.

What does this course lead to?

A marketing career is a rewarding and smart choice, with strong demand currently in the UK and a huge range of career options, such as:

  • Marketing sport management
  • Social media planner
  • Marketing campaigns
  • Brand manager
  • Digital marketing
  • Sales and marketing
  • Sport marketing and events
  • Sport broadcasting and media
  • Sport analytics
  • Sport marketing and sponsorship
  • Product management
  • Communication management
  • Sport marketing account management

Who is this course for?

If you love sport and the idea of a career in a dynamic, creative industry, Solent’s BA (Hons) Marketing with Sport degree is ideal – offering the skills and experience you need to succeed in sport marketing, business, advertising, PR, customer insight, marketing strategy or sport analytics.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2021/22 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,800 per year
UK, EU and Channel Island placement year fee: £1,425
International placement year fee: £1,850

Following the UK government's confirmation that EU students will no longer be eligible for home fee status benefits, we've made the decision to keep EU tuition fees the same as UK tuition fees for 2021 entry.

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2021/22 other costs are not yet available. For guidance, previous other costs have been:

Optional costs

CIM: Students looking to gain a module award towards the CIM Certificate in Professional Marketing will have additional CIM costs (annual student membership fees and exam fees), which are also subject to change and are payable directly to the CIM.

IDM certification: Current cost is £120 (exam fee) partially offset by access to bursary grant funding.

Trips, agency visits and international travel may have additional costs.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into year two or three may be considered for this course.
  • Alternative entry to the course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

Pre-Sessional English programme

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Journalism, Advertising and Marketing Foundation Year route:

Mode of study
Full-time  4 years Apply 
Placement year  5 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

How to apply

What you'll study

Year one

Core modules
  • Marketing Principles
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour
  • Digital Future
  • Marketing Information and Customer Insight

Year two

Core modules
  • Sport Broadcasting and Media
  • Integrated Marketing Communications
  • Sport Sponsorship and Events
  • Academic and Marketing Research
  • Employability and Work Placement Skills


  • Digital Marketing
  • Customer Experience 

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Final Major Project
  • Globalisation and Internationalisation of Sport Business Management
  • Direct and Digital Marketing
  • Strategic Marketing


  • International Marketing
  • Arts and NFP Marketing
  • Services Marketing
  • Creative Business Start-up

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Kristian Low academic profile Kristian Low Head of Subject View profile
Viara Breakwell academic profile Viara Breakwell Course Leader View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Graeme Smith academic profile Graeme Smith Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile
Michael Head academic profile Michael Head Senior Lecturer View profile
Nauman Ali academic profile Nauman Ali Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Lecturer View profile
Irma Gineikiene academic profile Irma Gineikiene Lecturer View profile
Rob Dalton academic profile Rob Dalton Associate Lecturer View profile
Jordan Clark academic profile Jordan Clark Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You will have full access to our library, open 24 hours at peak times and offering computer resource centres, bookable study spaces and a wide range of online and physical materials. You will also benefit from the use of dedicated Mac suites, Adobe’s Creative Cloud suite, and MarkStrat marketing simulation software – as well as dedicated academic support and career development services.

In addition to the key marketing principles, sport specific modules include sport broadcasting and media, sport sponsorship and events, and globalisation and internationalisation.

Your future

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business. Suitable roles for graduates include:

  • Marketing sport management
  • Internet marketing
  • Marketing communications
  • Marketing sport analytics
  • Product and brand management
  • Direct marketing
  • Public relations
  • Digital and social media
  • Sport marketing and sponsorship
  • Sales
  • Campaign/category management
  • Sport marketing and events management
  • Digital marketing
  • Sport marketing account management
  • Sport broadcasting and media

Industry links

The course team has strong links with industry at a local, regional and national level. We have a well-respected weekly guest lecture programme where leading industry professionals visit the university to talk about various areas of current industry practice. We hold regular trips to agencies, and a number of units benefit from live client briefs and industry partners working with the students on projects and assessments. Our annual Meet the Professionals event gives students the opportunity to chat face-to-face with former graduates who have established successful careers in the industry and come back to share their experience with current students.


The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides the benefit of two exemptions for the CIM Certificate in Professional Marketing and one exemption for the Diploma in Professional Marketing. These allow the student to take the minimum of additional examinations to obtain a CIM qualification while they study.

IDM Certificate in Direct and Digital Marketing (Cert DDM)

Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing module has been approved and endorsed by the IDM. This module gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate.

The Institute of Data and Marketing (IDM) powers the learning offering of the Data & Marketing Association. The Certificate is designed to give you the opportunity to gain an industry recognised professional qualification whilst at university. Providing you with the key knowledge that will help you hit the ground running in your first marketing job and give you a head-start on your professional learning journey.

You can also obtain the Target Group Index (TGI) certification run by Kantar Media.


Work experience is an essential part of the degree and is assessed at year two (level 5) and year three (level 6) of the programme. Students are expected to source their own work placements, with support and guidance from the course team and the University’s careers service, Solent Futures. The minimum requirement varies, but is not less than 1 week's work experience per academic year.

During the course you will also have the option to carry out a work placement year, offering you the opportunity to gain valuable work experience before going on to your final year of study.

As part of the Employability and Work Placement Skills at the end of the second year (L5), students must complete two separate two-week work experience placements during the summer break between year two (L5) and year three (L6). Support is provided by the unit leader and Solent Futures.

Students are able to participate in industry practice during the course. This can be either in external organisations such as suitable media, communications, media or press offices, or based within the University’s Solent Press or Solent Creatives agencies.

Further study

Enhance your career prospects by continuing your study at Solent.

Get ready to find your place

You can still experience life at Solent at a virtual open day! Hear from course tutors, take virtual campus and accommodation tours, and chat to us live.

Register for a virtual open day